Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
Do you even know when your people are online? Mos Do you even know when your people are online?

Most people post when it is convenient for them. When the content is ready. When they finally have a free minute. But convenience and strategy are not the same thing.

Think about your own habits. When do you pick up your phone? Wake up. Car line. Lunch. That midafternoon coffee break. After dinner. Your audience has the same predictable scroll moments; you just need to know which ones belong to you specifically.

And here is the thing. You do not have to guess.

Instagram, Facebook, and TikTok all give you audience activity data. They are already telling you when your people are online. Most people just never go look.

Morning has always been my best posting time. But I did not assume that, I checked my insights and the data backed it up. Yours might surprise you.

Swipe through for the exact steps to find your peak posting windows on all three platforms.

Go check your insights today. You might be posting at the wrong time every single day.
Save this so you know exactly where to look.

More digital strategy every Tuesday... follow along so you do not miss it.
Being on TikTok while your kids friends are on Tik Being on TikTok while your kids friends are on TikTok and you are all following each other is a wild place 👀
August saw a lot of first for our family. First August saw a lot of first for our family. 

First kid in high school with Peyton entering 9th grade. It’s also his first time back in the public school system since 4th grade.  I won’t say he loves it (we have not been blessed with kids who like school) but he is doing amazing and gives me scores daily on the cafeteria food. 

Pax joined the football team which is a first for him. He started last week as the corner back. Fun fact that is not the same thing as a quarterback and I’m still unsure if he’s on offense or defense but we yell really loud anyway. 

Porter started playing trumpet this summer and joined the band at school for the first time. He also had his third music recital but first time as a piano player. We love getting to hear him play as loud and painful as it is to hear an off key trumpet blaring in your house he is getting better by the day. 

As for Justin and I this is our first time really acknowledging we are on the downward side of the mountain when it comes to this parenting thing. Realizing your kid will be bound for something new and very grown up in 4 years is taking me some getting used to. We are excited to join the booster club for the football team and help with football dinners before games. We are also getting out daily steps in as we know we will be marching in parades with the band in just a few short years. 

I’ll end this with the words of Ferris Buller himself, “life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
I enjoy the idea of going out. $16 drinks make me I enjoy the idea of going out. 
$16 drinks make me enjoy staying home. 
#ootd #wiw #fridaynight #homeby9
Fall shopping is my favorite. Here are the things Fall shopping is my favorite. Here are the things I currently want to buy at @abercrombie #fallfashion
I want it to be fall. The weather wants it to be t I want it to be fall. The weather wants it to be the surface of the sun.  The compromise is this mesh dress. 

I linked this one and more on LTK.
When the internet went mainstream I was a senior i When the internet went mainstream I was a senior in high school. By college we were having real conversations about ethics, libel, and what it meant to publish something online. The rules came later and they came hard for the people who were not paying attention.

We are in that exact same moment right now with AI.

Earlier this year two New Orleans city attorneys resigned after using ChatGPT on a federal court filing. Nine case citations were completely fabricated. A federal judge sanctioned both of them. Both resigned. (Information per WWLTV and WDSUTV)

This happened here. In our city.

The guardrails are not in place yet. That means your judgment is the only protection you have right now. Think before you put something into AI. Think harder before you use what comes out.

Some things should never go into an AI platform. Client data. Confidential business information. Legal documents. Financial records. Anything private.

If you work in a regulated industry the policies are coming for you first. And if your employer does not have an AI protocol yet that is not a green light. That is a gap.

I use AI every single day. I believe in it. But just because no one has told you not to yet does not mean it is not coming.

The attorneys in New Orleans did not think it would come back on them either.

Share this with someone who needs to hear it.
More real talk every Tuesday, follow along so you do not miss it.
It’s the commitment to the outfit in the heat for It’s the commitment to the outfit in the heat for me. #setsusapart
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    Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
    Do you even know when your people are online? Mos Do you even know when your people are online?

Most people post when it is convenient for them. When the content is ready. When they finally have a free minute. But convenience and strategy are not the same thing.

Think about your own habits. When do you pick up your phone? Wake up. Car line. Lunch. That midafternoon coffee break. After dinner. Your audience has the same predictable scroll moments; you just need to know which ones belong to you specifically.

And here is the thing. You do not have to guess.

Instagram, Facebook, and TikTok all give you audience activity data. They are already telling you when your people are online. Most people just never go look.

Morning has always been my best posting time. But I did not assume that, I checked my insights and the data backed it up. Yours might surprise you.

Swipe through for the exact steps to find your peak posting windows on all three platforms.

Go check your insights today. You might be posting at the wrong time every single day.
Save this so you know exactly where to look.

More digital strategy every Tuesday... follow along so you do not miss it.
    Being on TikTok while your kids friends are on Tik Being on TikTok while your kids friends are on TikTok and you are all following each other is a wild place 👀
    August saw a lot of first for our family. First August saw a lot of first for our family. 

First kid in high school with Peyton entering 9th grade. It’s also his first time back in the public school system since 4th grade.  I won’t say he loves it (we have not been blessed with kids who like school) but he is doing amazing and gives me scores daily on the cafeteria food. 

Pax joined the football team which is a first for him. He started last week as the corner back. Fun fact that is not the same thing as a quarterback and I’m still unsure if he’s on offense or defense but we yell really loud anyway. 

Porter started playing trumpet this summer and joined the band at school for the first time. He also had his third music recital but first time as a piano player. We love getting to hear him play as loud and painful as it is to hear an off key trumpet blaring in your house he is getting better by the day. 

As for Justin and I this is our first time really acknowledging we are on the downward side of the mountain when it comes to this parenting thing. Realizing your kid will be bound for something new and very grown up in 4 years is taking me some getting used to. We are excited to join the booster club for the football team and help with football dinners before games. We are also getting out daily steps in as we know we will be marching in parades with the band in just a few short years. 

I’ll end this with the words of Ferris Buller himself, “life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
    I enjoy the idea of going out. $16 drinks make me I enjoy the idea of going out. 
$16 drinks make me enjoy staying home. 
#ootd #wiw #fridaynight #homeby9
    Fall shopping is my favorite. Here are the things Fall shopping is my favorite. Here are the things I currently want to buy at @abercrombie #fallfashion
    I want it to be fall. The weather wants it to be t I want it to be fall. The weather wants it to be the surface of the sun.  The compromise is this mesh dress. 

I linked this one and more on LTK.
    When the internet went mainstream I was a senior i When the internet went mainstream I was a senior in high school. By college we were having real conversations about ethics, libel, and what it meant to publish something online. The rules came later and they came hard for the people who were not paying attention.

We are in that exact same moment right now with AI.

Earlier this year two New Orleans city attorneys resigned after using ChatGPT on a federal court filing. Nine case citations were completely fabricated. A federal judge sanctioned both of them. Both resigned. (Information per WWLTV and WDSUTV)

This happened here. In our city.

The guardrails are not in place yet. That means your judgment is the only protection you have right now. Think before you put something into AI. Think harder before you use what comes out.

Some things should never go into an AI platform. Client data. Confidential business information. Legal documents. Financial records. Anything private.

If you work in a regulated industry the policies are coming for you first. And if your employer does not have an AI protocol yet that is not a green light. That is a gap.

I use AI every single day. I believe in it. But just because no one has told you not to yet does not mean it is not coming.

The attorneys in New Orleans did not think it would come back on them either.

Share this with someone who needs to hear it.
More real talk every Tuesday, follow along so you do not miss it.
    It’s the commitment to the outfit in the heat for It’s the commitment to the outfit in the heat for me. #setsusapart
    Our fantasy football league should be called, no p Our fantasy football league should be called, no prize, just vibes. #seasonone #heelsandhailmarys

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