Twas the night before the Spooky Spectacular…. #bi Twas the night before the Spooky Spectacular…. #bigbadboot #halloween #spookyspectacular #halloweencostume
A lot of small businesses think influencer partner A lot of small businesses think influencer partnerships are for big brands with big budgets.
They are not.

As we head into November and December this might be exactly the right time to think about working with an influencer to get your business in front of a new audience.

Here is the thing most people miss. When you work with an influencer you are not just getting a post. You are accessing their entire sphere — people who trust them, follow them, and buy based on their recommendations. Believe it or not there are people in your own community who have never heard of your business. An influencer partnership is one of the most effective ways to change that.

Before you reach out there are a few things you need to know.

Know whether you can afford a paid partnership or if it needs to be gifted and go in leading with that. Look beyond follower count because engagement, story consistency, and content alignment matter more. Check the mutuals because less overlap between their followers and yours means more new eyes on your brand. Be specific about what you want and get whatever you agree on in writing. A full campaign with multiple posts and stories is not happening on a gifted exchange so be realistic about your ask.

The brands that are easiest to work with are clear, professional, and upfront from the first message.
Be that brand.

Save this before you reach out to your first influencer.
More digital strategy every Tuesday — follow along so you do not miss it.
Opportunity isn’t pie, I say it all the time. When Opportunity isn’t pie, I say it all the time. When I get an opportunity my first instinct is to figure out who else I can bring into it because somebody did that for me and it changed everything. You don’t need a big platform to do this, you need to say her name, send the referral, share her stuff and mean it. Pick one this week. Tag the woman you’re doing it for 👇
Welcome to Jurassic Park 🦖 🦕 This will always be Welcome to Jurassic Park 🦖 🦕 

This will always be my favorite family Halloween costume that turned into my favorite Christmas Card. Shooting this was fun but required assistance from @melissa.blove’s entire family to wrangle everyone and set off the smoke bombs. 

#halloween #halloweencostumeideas #jurassicparkcostume #familyhalloweencostumes
Football season is done. I never even got to wear Football season is done. I never even got to wear one of my fall football outfits so just wait for basketball season. 

I’ve gotten used to this blue and green but next year we move to red and black. What do you do when your kids school colors aren’t in your color palette???
OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
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Caney Lake – Chatham, LA

Caney Lake Travel Guide Header

This summer we were looking to do something a little different than we had done in the past. We typically take the kids to the beach but after seeing a few friends travel to lakes in the area we started looking for a lake house. Because there just aren’t sunsets like this in the city…

Caney Lake, Chatham, LA
Back dock of The Lily Pad on Caney Lake
The Family at the lake house on Caney Lake

The Lily Pad

The Lily Pad on Caney Lake

If you are looking for a beautiful, quiet, calm, serene, off the grid type trip with your family this is the place for you!

I looked at several different lake houses before we settled on The Lily Pad on Caney Lake in Chatham, LA Chatham is about 4.5 hours from Mandeville. We took a route that brought us through Natchez, MS to have scenic area to stop for lunch. The drive was exceptionally beautiful especially in the part past Natchez. Rolling hills and gorgeous green trees for hours.

We chose The Lily Pad because the home was located on the water and provided us with a 360 view of the lake. There are two houses on the property. The main house sleeps 8 and is the house located over the water. The second house is the tiny house that will sleep 5. You can rent the main house without renting the tiny house but you cannot rent the tiny house without also renting the main house. This ensures that your group is the only one on the property at a time.

Airbnb

This was our first experience renting an Airbnb. I was impressed with how easy and informative their site is and they send all of the reminders to your email. They also make communicating with the hosts a very simple process by encouraging you to introduce yourself when you reserve your rental.

We are still newbies to Airbnb so for more tips and tricks on how to do them you should read this blog post by Dog Mom Travel Diaries. The only big tip that I have is read the reviews! Especially about how responsive the hosts are. Also, I would only rent from a Superhost.

Amenities

Deck on the Lily Pad on Caney Lake

The property is one acre of private land to play and explore. This included things like cornhole, horseshoes, a fire pit and BBQ area. The property was spacious and while there is another house on the property, the tiny house, they will only rent that as an additional sleeping space. This means the entire property is yours. The Superhosts also had a canoe and two paddle board for our use as well as pool noodles and a variety of other floats. There is a pontoon boat and bass boat that are available to rent for an additional charge.

The house itself was larger than I imagined when we were looking online. I loved that there was access to the deck from the master as well as 8 sliding glass doors around the perimeter of the living space. The living room and the master had large tvs that had access to direct tv and also Netflix and other streaming apps.

The kitchen was fully stocked with plates, utensils, serving items and more. I was surprised to see that they even had things like a blender and down to a pizza cutter. We really didn’t need anything to be able to prepare meals.

The check in and out process was simple and there were clear instructions on how we were to leave the house. Communication with the host was easy and she was extremely responsive to me.

Where to Stay

We chose to stay at The Lily Pad but we did drive around to look at other properties while we were there. These are a few of the ones we loved.

Relax on the Lake

The Blind Hog Lodge

Lake Cottage

River Retreat

What to Do

Our family on the deck of the Lily Pad on Caney Lake

Plan to be in or on the water! Caney Lake is known for it’s bass fishing and water sports. We watched lots of boats go in and out from the marina each day. We saw several families water skiing and tubing. The boys were a little too small for that so we stuck to swimming, paddle boarding and canoeing. The boys didn’t seem to have any issues finding things to do and also made a game of digging for clams off the dock one afternoon.

On land the property came with a corn hole set as well as horseshoes and a fire pit. We even had a little visit from some neighboring puppies that made the boys entire trip.

There isn’t a lot to do in Chatham as it is a very small town and most things revolve around fishing and hunting. There is a small marina that has ice, fishing supplies and a few groceries. You can also visit Jimmie Davis State Park which has a large recreation area and splash pad. As I stated before this is a trip to take to be a little off the grid so you aren’t going to find a Starbucks or a fast food restaurant for many, many miles.

What to Bring

Kids eating watermelon on the deck on Caney Lake

I brought too much. Well not too much watermelon because with my krewe there is never enough! Being that we had never done an Airbnb before I was unsure of what I needed. The Lily Pad had pots, pans, dishes, utensils, cups, basically a fully stocked kitchen. They had little added extras like a pizza cutter and some spices. It was nice of them to provide these things but I would not go into every Airbnb thinking they will have all of those amenities. Read here.

We read their list of amenities very carefully. I packed some of the following essentials…

  • paper plates and napkins
  • bug spray
  • sunscreen
  • beach towels
  • life jackets
  • clothing and swimsuits
  • lighter
  • salt and pepper
  • food, drinks and snacks
  • paper towels
  • charcoal
  • bag of ice (we picked up on the way in)
  • toiletries (shampoo, soap, toothpaste, etc…)
  • small first aid kit
  • citronella candles (they ended up having these)
  • coffee and supplies for coffee
  • travel size laundry detergent
  • dish washing soap
  • hand soap
  • kitchen essentials (syrup, mayo, mustard, butter, etc…)

What to Expect

Sunset on Caney Lake

One of the big questions I had going into this trip was, what are they going to expect from us when we leave? Mostly staying in hotels I have never had to navigate this part of the Airbnb experience. When we arrived I saw that there was a typed up list of thing to know coming into the house like where things were and how to turn the AC and TV on. There was also a list for leaving which included things like how to handle the dirty linens, dish washer and setting the AC. The list was easy to manage and nothing was out of the ordinary.

Final Thoughts

I am excited to try Airbnb again as well as coming back to The Lily Pad. This vacation was one of the best we have been on. The kids didn’t want to leave and are still asking when we can go back. The hosts were the best and I can’t recommend them enough. Now don’t everyone book at once because I don’t want you stealing our sweet spot!

Caney Lake Travel Guide

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Twas the night before the Spooky Spectacular…. #bi Twas the night before the Spooky Spectacular…. #bigbadboot #halloween #spookyspectacular #halloweencostume
A lot of small businesses think influencer partner A lot of small businesses think influencer partnerships are for big brands with big budgets.
They are not.

As we head into November and December this might be exactly the right time to think about working with an influencer to get your business in front of a new audience.

Here is the thing most people miss. When you work with an influencer you are not just getting a post. You are accessing their entire sphere — people who trust them, follow them, and buy based on their recommendations. Believe it or not there are people in your own community who have never heard of your business. An influencer partnership is one of the most effective ways to change that.

Before you reach out there are a few things you need to know.

Know whether you can afford a paid partnership or if it needs to be gifted and go in leading with that. Look beyond follower count because engagement, story consistency, and content alignment matter more. Check the mutuals because less overlap between their followers and yours means more new eyes on your brand. Be specific about what you want and get whatever you agree on in writing. A full campaign with multiple posts and stories is not happening on a gifted exchange so be realistic about your ask.

The brands that are easiest to work with are clear, professional, and upfront from the first message.
Be that brand.

Save this before you reach out to your first influencer.
More digital strategy every Tuesday — follow along so you do not miss it.
Opportunity isn’t pie, I say it all the time. When Opportunity isn’t pie, I say it all the time. When I get an opportunity my first instinct is to figure out who else I can bring into it because somebody did that for me and it changed everything. You don’t need a big platform to do this, you need to say her name, send the referral, share her stuff and mean it. Pick one this week. Tag the woman you’re doing it for 👇
Welcome to Jurassic Park 🦖 🦕 This will always be Welcome to Jurassic Park 🦖 🦕 

This will always be my favorite family Halloween costume that turned into my favorite Christmas Card. Shooting this was fun but required assistance from @melissa.blove’s entire family to wrangle everyone and set off the smoke bombs. 

#halloween #halloweencostumeideas #jurassicparkcostume #familyhalloweencostumes
Football season is done. I never even got to wear Football season is done. I never even got to wear one of my fall football outfits so just wait for basketball season. 

I’ve gotten used to this blue and green but next year we move to red and black. What do you do when your kids school colors aren’t in your color palette???
OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl

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