@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen
How old are your knees? How old are your knees?
If the number of people who saw your last post wer If the number of people who saw your last post were standing in a room in front of you would you be happy talking to that many people about what you do?

Most of the time the answer is yes.

We are so focused on chasing big numbers that we forget the people who are actually showing up. Before you decide something flopped make sure your perspective is not the problem first.

That said — you should absolutely be evaluating everything you put out. If something is not performing the way you hoped there is information in that. Here is what to look at:

	•	Engagement rate — divide your total engagements by your followers and multiply by 100. A 1% to 3% rate is considered good
	•	Who saw it — was it mostly followers or non followers and what does that tell you
	•	Was the format right — would it have worked better as a carousel, a reel, or a static image
	•	The caption — was the hook strong enough, was it too long, too short, did it have a clear call to action
	•	Posting time — did it go up during your audience’s peak activity window
	•	Did you engage after posting — the first 30 to 60 minutes signals to the algorithm that your content is generating conversation
	•	Repurpose it — a post that flopped on Instagram might be exactly what a TikTok or Pinterest audience needed
	•	Give it time — people need to see something 15 to 28 times before they engage, one post is rarely enough

A flopped post is not a failure. It is information.
Use it.

Save this for the next time something does not perform the way you hoped.
More digital strategy every Tuesday — follow along so you do not miss it.
There are a few new faces around here, and I’m so There are a few new faces around here, and I’m so glad you found me.

Since most of you know me for the outfits, I figured it was time for a little reintroduction. Swipe through for the parts you might not know. Three boys, a husband who’s also my business partner, fifteen years of blogging, and more Diet Coke than I’d like to admit.

Tell me one thing about you in the comments. I want to know who’s here.
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  • Ditching Tradition: Stylish Holiday Outfits Beyond Red and Green

    Boutique Profile, Christmas, Dressing Tips, Fashion, Local Shopping, Style · November 12, 2025

    Ditching Tradition: Stylish Holiday Outfits Beyond Red and Green

    Shop The Post
    Boutique Profile – The Villa Mandeville

    Boutique Profile, Local Shopping, Style · February 17, 2022

    Boutique Profile – The Villa Mandeville

    Boutique Profile – The Purple Tiger

    Boutique Profile, Sponsored, Style · November 24, 2021

    Boutique Profile – The Purple Tiger

    Pre-Fall with Perfectly Priscilla Boutique

    Boutique Profile, Plus, Sponsored, Style · August 7, 2021

    Pre-Fall with Perfectly Priscilla Boutique

    Easter Finds at Perfectly Priscilla Boutique

    Boutique Profile, Dressing Tips, Plus, Sponsored, Style · March 27, 2021

    Easter Finds at Perfectly Priscilla Boutique

    Sequin Season

    Boutique Profile, Sponsored, Style · December 28, 2020

    Sequin Season

    5 Cardigans for Southern Winter

    Boutique Profile, Dressing Tips, Sponsored, Style · December 4, 2020

    5 Cardigans for Southern Winter

    Black Friday with Perfectly Priscilla Boutique

    Boutique Profile, Holiday, Shopping, Sponsored, Style · November 26, 2020

    Black Friday with Perfectly Priscilla Boutique

    It’s Sweater Weather: 4 Sweater Styles You Need This Fall

    Boutique Profile, Dressing Tips, Fall, Fashion, Shopping, Sponsored, Style · October 8, 2020

    It’s Sweater Weather: 4 Sweater Styles You Need This Fall

    4 Ways to Style Black and White Pants

    Boutique Profile, Dressing Tips, Plus, Shopping, Sponsored, Style · September 30, 2020

    4 Ways to Style Black and White Pants

    Decoding the “Jean Jargon” with Perfectly Priscilla Boutique

    Boutique Profile, Dressing Tips, Fashion, Plus, Shopping, Sponsored, Style · September 24, 2020

    Decoding the “Jean Jargon” with Perfectly Priscilla Boutique

    Add a Maxi Dress to Your Wardrobe This Fall

    Boutique Profile, Dressing Tips, Fashion, Plus, Style · August 28, 2020

    Add a Maxi Dress to Your Wardrobe This Fall

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    Instagram

    @blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
    The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
    Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
    Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
    Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
    Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen
    How old are your knees? How old are your knees?
    If the number of people who saw your last post wer If the number of people who saw your last post were standing in a room in front of you would you be happy talking to that many people about what you do?

Most of the time the answer is yes.

We are so focused on chasing big numbers that we forget the people who are actually showing up. Before you decide something flopped make sure your perspective is not the problem first.

That said — you should absolutely be evaluating everything you put out. If something is not performing the way you hoped there is information in that. Here is what to look at:

	•	Engagement rate — divide your total engagements by your followers and multiply by 100. A 1% to 3% rate is considered good
	•	Who saw it — was it mostly followers or non followers and what does that tell you
	•	Was the format right — would it have worked better as a carousel, a reel, or a static image
	•	The caption — was the hook strong enough, was it too long, too short, did it have a clear call to action
	•	Posting time — did it go up during your audience’s peak activity window
	•	Did you engage after posting — the first 30 to 60 minutes signals to the algorithm that your content is generating conversation
	•	Repurpose it — a post that flopped on Instagram might be exactly what a TikTok or Pinterest audience needed
	•	Give it time — people need to see something 15 to 28 times before they engage, one post is rarely enough

A flopped post is not a failure. It is information.
Use it.

Save this for the next time something does not perform the way you hoped.
More digital strategy every Tuesday — follow along so you do not miss it.
    There are a few new faces around here, and I’m so There are a few new faces around here, and I’m so glad you found me.

Since most of you know me for the outfits, I figured it was time for a little reintroduction. Swipe through for the parts you might not know. Three boys, a husband who’s also my business partner, fifteen years of blogging, and more Diet Coke than I’d like to admit.

Tell me one thing about you in the comments. I want to know who’s here.
    Let me tell you something… I could live in the clu Let me tell you something… I could live in the club if it wasn’t for all of these kids or my strict skin care routine and 9pm bedtime. The taste of Red Bull and vodka mixed with a beat drop makes me a different person.  Last night @hobnola hosted @earlybirds_club from 6-10pm. It was all girls and straight vibes. @blaumshavemorefun danced until our makeup ran off and Amanda stole someone’s bubble gun. A time was had. I felt 22 again. Today my knees are remind me that I am not. #feeling22 #meganknees #hob #earlybirdsclub

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