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Two accounts. Two viral moments. Same month. I ha

Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person. Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.

One of the biggest mistakes I see on social media

One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.

Did you know I send three newsletters every single

Did you know I send three newsletters every single month? Free.

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.

Spent the morning celebrating my sweet parents 50t

Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.

Why this outfit works. Episode 6. #whythisoutfitwo

Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

It’s Friday Introductions. I went viral this week

A few years ago I heard a longtime social media in

On the second floor of @armoireboutique is a sweet

On the second floor of @armoireboutique is a sweet new spot @modernvintagearmoire! This is the most perfectly curated vintage collection with a wide range of price points and sizes. By appointment only send them a DM and make an appointment to stop in. #vintage #vintagestyle #vintageclothing

GNO in the GNO. Dress @theaudarling Hair: @alexi

GNO in the GNO.
Dress @theaudarling
Hair: @alexisb_grayandgrahamsalon
Makeup: @brittanyspreen.hmua
Tan: @spraytansbyevan

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Creating a workwear capsule

Capsule Wardrobe, Style, workwear · August 22, 2022

Creating a workwear capsule

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			Two accounts. Two viral moments. Same month.  I ha
									
		
	

	
		
			One of the biggest mistakes I see on social media
									
		
	

	
		
			Did you know I send three newsletters every single
									
		
	

	
		
			Spent the morning celebrating my sweet parents 50t
									
		
	

	
		
			Why this outfit works. Episode 6. #whythisoutfitwo
									
		
	

	
		
			It’s Friday Introductions. I went viral this week
									
		
	

	
		
			A few years ago I heard a longtime social media in
									
		
	

	
		
			On the second floor of @armoireboutique is a sweet
									
		
	

	
		
			GNO in the GNO.  Dress @theaudarling  Hair: @alexi
									
		
	

	
		
			HFD

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