Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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At Home, Christmas, Fun, Holiday, Kids, Life, Seasonal Guide · December 3, 2025

Unwrapping the Magic of Christmas: A Downtown New Orleans Tree Scavenger Hunt for Families

Looking for a fun and interesting outing for the kids in New Orleans? Follow our journey and map to our Christmas Tree Scavenger hunt outing.

At Home, Christmas, Entertaining, Holiday, Seasonal Guide · November 1, 2022

King Annual Cookie Party

Each year we throw a Christmas cookie decorating party for a few of our friends. This is the simple but fun way to throw your own party.

At Home, Christmas, Fun, Holiday · November 1, 2022

Family Christmas Pajamas

Making the season a little more fun and a lot more cozy with the best family pajamas you can find online this holiday season.

Shop the Post

Capsule Wardrobe, Fashion, Shopping, Style · January 1, 2022

Capsule Wardrobes: How To Get Started

In this blog series I am going to teach you how to get the most out of your wardrobe by building a capsule. Capsule Wardrobes: How To.

At Home, Gift Guide, Life · November 1, 2021

Holiday – Ten Non-Toy Gifts

Whether it is Christmas or birthdays my kids are at the age where they get a lot of toys as gifts.  We love toys and my boys play with their toys frequently but we do get overloaded at times.  As…

Read More

Dressing Tips, Fashion, Shopping, Style · July 13, 2020

How to Style a Skirt Three Ways

An A-line skirt can be a wardrobe staple for all seasons. I am taking one of my favorite ModCloth skirt and styling it three ways.

Home, Life, midlife · March 17, 2020

Bath Time Workout

{Editors Note: I updated this post on 3/17/2020 due to the social distancing we are being encouraged to do in Louisiana due to the Covid-19 pandemic and the closing of the gyms in our area. } I hear moms say…

Read More

midlife, Sponsored, Style · February 26, 2019

Choosing the Right Strapless Bra with Bra Genie

Having a hard time finding the right strapless bra? I am too! It is something we all struggle with. Check out my fitting with Bra Genie.

At Home, midlife, Style · January 1, 2019

We Five Kings in 2019

Happy New Year Y’all!  I love greeting each new year with anticipation of what is to come.  There is always a nice feeling that you are starting fresh with a new outlook on the year. We have a lot of…

Read More

At Home, Christmas, Holiday, Life · November 28, 2018

My Top 10 Christmas Card Picks with Shutterfly

I love picking out our family Christmas Card each year.  The holidays are such a fun time for our family and I try to match our Christmas card to our home theme each year. I start thinking about what card…

Read More

Decorating, Entertaining, Holiday, Home, Thanksgiving · November 16, 2018

Setting Your Thanksgiving Table

Thanksgiving is less than a week away and I am ready for family and food.  Thanksgiving feels easier to me than Christmas since there aren’t as many events leading up to it.  It makes me feel relaxed and calm. I…

Read More

Fashion, LOFT, Style · November 13, 2018

LOVE LOFT – Denim and Velvet

{This post is sponsored by LOFT Lakeside.  All thoughts, opinions and ideas are mine.} Fall finally feels like it arrived.  Sort of.  It was cold then cool then hot then cold then hot again.  I thought by the time November…

Read More

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
  • What to Wear to Drag Brunch
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  • Night Time Swimming: Perfect Dinners for the Pool

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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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