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In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
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Home, Life, midlife · March 17, 2020

Bath Time Workout

{Editors Note: I updated this post on 3/17/2020 due to the social distancing we are being encouraged to do in Louisiana due to the Covid-19 pandemic and the closing of the gyms in our area. }

I hear moms say all of the time that they don’t have time to work out.  The truth of the matter is that it is really hard to find the time because mom’s rarely ever put themselves first.

I was talking to my friend a few months ago about how badly I wanted to get back into the gym and she was encouraging me to start out slow.  She said when you have been out of the gym for a while that often times we want to go back and hit the gym really hard.  In reality making a few small changes and adding in some exercise here and there will really give you some results that you will see in just a few short weeks.

She then told me about her bath time work out.  If your kids are anything like mine they will promise you their first born for five more minutes in the tub.  Well this gives them almost 10 extra minutes in the tub and will give you guns and glutes.  Hot moms unite!

So the bath time work out is simple and I will show you all of the exercises in a series of pictures.  When you first start out you may want to do two rounds of each exercise and then you can add additional rounds and reps as it becomes easier for you.  Also, many of the exercises would lend themselves well to using hand weights.

Pushups – 15 reps

You can do push-ups on your knees or toes whatever your skill level is.  Get into a high plank position and place your hands under your shoulders.  Bend your elbows keeping them pointing behind you.  Keep your back flat and your neck in a neutral position.  Try to get your chest to graze the floor.

Lunges – 15 reps each leg

Stand straight with your shoulders back and your feet together.  Step your first leg back behind you and bend your front knee at a 90 degree angle.  Repeat with the opposite leg. It helps your balance to find a point on the wall to focus on.

Planks – 1 minute

Place your forearms on the ground with the elbows below your shoulders.  Your arms should be parallel with your body.  Ground your toes into the floor and squeeze your glutes to keep your body off of the floor.  Keep your neck and spine in a neutral position.

Squats – 20 reps

Stand straight with your shoulders back and chest out.  Place your feet shoulder distance apart or slightly wider.  Squat using the knees like you are trying to sit in a chair.  I do this on the side of the bathtub and my goal is to graze the side of the tub and stand back up.

Tricep Dips – 12 reps

Position your hands shoulder width apart on the side of the tub.  Slide your butt off of the side of the tub and hover with your legs extended out in front of you.  Bend at the elbow and dip down and then press up and straighten your arm.

These easy exercises are sure to do the trick and you can do them every other night if you would like.  I like to add a quick little yoga session in between the days just so I am active daily but you could also follow this up with a short 10 minute cardio session.

In: Home, Life, midlife · Tagged: fit, fit mom, health, moms, quick workout, tiffany king, tiffany morgan king, we five kings, workout

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Comments

  1. Leslie says

    June 3, 2017 at 2:03 pm

    Proud of you Tiff! 🙂

    Reply
  2. Toni says

    June 3, 2017 at 9:26 pm

    Great idea! Bath time work out. Oops in the pictures is to funny.

    Reply
    • Toni says

      June 3, 2017 at 9:26 pm

      Pops*

      Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Sunset colors loading for the one and only @thekat Sunset colors loading for the one and only @thekatparker 49th birthday. #bendandsnap
You can’t be messy and not end up in the mess. #ap You can’t be messy and not end up in the mess. #aproverb
Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.
Yesterday I sat down for a meeting about a holiday Yesterday I sat down for a meeting about a holiday collaboration (PS I am so excited to show y’all!)

It is August and that is not early. That is right on time.

Most people start thinking about holiday content in October. By then you have already missed brand collab deadlines, photographer availability, and Pinterest’s content window. The creators and small businesses that win the holiday season start planning now.

Here is what your August should look like:

-Pitch brands you want to work with — they are finalizing budgets right now
-Book your holiday shoot — photographers fill up fast in the fall
-Get your Halloween content on Pinterest — it needs 60 days to develop, that window is now
-Start mapping your anchor dates and working backwards

The collab I met about yesterday has a hard deadline of October 7th. That is 2.5 months before Christmas. Paid collabs have a process: outreach, contracts, approvals, posting. There is no rushing that timeline.

And here is something most people do not think about. Online buying starts plateauing around December 15th. If you are an affiliate seller or an online business your sales need to happen before that date. Local businesses have a little more runway but do not rely on it.

Christmas content needs to be on Pinterest no later than October.

Your holiday shoot needs to happen in September.
Your brand pitches need to go out now.

The holiday season is closer than you think.

Save this and open your calendar today.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.

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