Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Capsule Wardrobe, Fashion, Shopping, Style · January 1, 2022

Capsule Wardrobes: How To Get Started

A question I get asked frequently on the blog is how to build capsule wardrobes and do I utilize one. I think if you have been around here for a while you know that minimalism is not really my cup of tea.

Although I may not use a capsule in my day to day life I do know the basis of creating a useable wardrobe that will work for your stage of life. Last year I started planning this series for all of you. Capsule Wardrobes are simple but there can be a lot of components to making them work for you. I want to cover all of this over the next year.

Some of the posts I have planned are:

  • Developing a color palette for your wardrobe
  • Creating a seasonal capsule wardrobe
  • How to effectively shop sales while building a capsule wardrobe
  • Using your capsule wardrobe when packing
  • How to add trends into your capsule
  • Clothing care

Today I want to start at the beginning. What is a Capsule? Where you can start in your own closet? How to start planning?

So What is in Capsule Wardrobes…

Essentially a capsule wardrobe consists of outfit pieces that you can wear in multiple outfits.  Example; a white shirt that can be worn with jeans will also be worn with a skirt and that skirt can work with a bow top and blazer for work.  Each piece is important and needs to be curated to have multiple jobs. Again, this isn’t hard but it does require planning.

You should attempt to be minimal in your selections this way you are getting the most use out of your capsule. Each item should have a minimum of three jobs.

Capsule Wardrobe Example: Top, jeans and sneakers
Capsule Wardrobe Example: Top, Jacket, Skirt and heels

In the end you will have less items but your wardrobe goes much further. You will be able to mix and match your pieces more effectively.  This will also allow you to buy higher end items because you will not be purchasing as much.

The Quality over Quantity approach.

Planning

Planning is pretty simple. Fill out this capsule profile before you do anything else.

  • What are the target amount of outfits you want to be able to create with your capsule?
  • What are the target number of items you need to achieve your target outfit amount?
  • The color palette for your capsule?
  • Is this a seasonal capsule or a full wardrobe?
  • What is the weather like where you live?
  • What stage of life are you in? Working, staying home, young kids, older kids?
  • If you are working what is your job or office environment like?
  • Lastly, are you social and going out a lot or attending events or you more of a home body?

Answering all of these questions will help you decide how many of each item you need.

Starting in Your Closet

Now that we have planned how we want to build our capsule wardrobes we need to start in our own closet. I would start purging items using these six categories:

  • Basics / Essentials: tops, bottoms, dresses, jumpsuits
  • Collaborative Items: Blazers, Cardigans, Belts, Hats
  • Occasion: Coats, special occasion items
  • Sell: Items that have been purchased in the last 18 months or are classic pieces that will still be in style
  • Donate: Items that are out of style
  • Throw Out: Anything that is damaged, stained, pilled or is not in good condition.

** I am working on a bigger post that will come out this month about how to purge your closet.**

Once you have done your initial purge I want you to go back to those items and use the KonMari Approach. Does this item bring you joy (or does it make you feel good when you wear it)? If the answer is no add it to the Sell or Donate pile and move on.

Just a note. I used sell or donate because at this point anything that needs to be thrown out should already be gone. Please do not keep items that should be in the thrown out category.

Building your Capsule

Let’s start with the elements of a capsule and define some terms you will hear:

  • Tops: Tees, tanks, sweaters, button downs
  • Bottoms: Shorts, jeans, pants, leggings, skirts
  • One and Done: Dresses and jumpsuits
  • Collaborative Items: Cardigans, blazers, jackets
  • Accessories: Coats, bags, belts, hats and shoes

Since you know how many outfits you want to make we can break that down into how many items you need in each category.

Putting Things Into Action

Now that we have a plan and we have purged our closet let’s look at what a capsule would look like…

This capsule is based off of me, Tiffany, a 41 year old women with three kids and a husband who works part time from home. You can see how I filled out my capsule profile below…

  • What are the target amount of outfits you want to be able to create with your capsule? 100
  • What are the target number of items you need to achieve your target outfit amount? 29
  • What is your color palette for your capsule? white, black, pink
  • Is this a seasonal capsule or a full wardrobe? Seasonal for spring and summer
  • What is the weather like where you live? Warm and Rainy
  • What stage of life are you in? Working, staying home, young kids, older kids? Working from home, kids but no longer carrying any of them.
  • If you are working what is your job or office environment like? My work environment is casual with the occasional need for a nicer dress for a meeting or event.
  • Lastly, are you social and going out a lot or attending events or you more of a home body? Social. I spend a good amount of time out on the weekends.

Using these requirements this would be my target wardrobe:

Capsule Wardrobe How to Get Started: Tanks
Capsule Wardrobe How to Get Started: Tanks
Capsule Wardrobe How to Get Started: Tanks
Capsule Wardrobe How to Get Started: Shorts
Capsule Wardrobe How to Get Started: Denim
Capsule Wardrobe How to Get Started: Pants
Capsule Wardrobe How to Get Started: Skirts
Capsule Wardrobe How to Get Started: Dresses
Capsule Wardrobe How to Get Started: Dresses

Final Thoughts

In this wardrobe I did not include any collaborative items because it is spring/summer so no need for coats and blazers but I also am reusing an old post and I didn’t shoot any hats or bags when I did this.

The take away I want you to have from this is how the colors work together. You can easily make outfits work because there is an overall color flow. There are always going to be a few exceptions like dresses that can be a bolder pattern or different color scheme.

XO,

Tiffany

Related Posts

How to Wear Hat and Gloves

Foundation Garments

4 Tips for Pattern Mixing

Capsule Wardrobes: Hot To Get Started

In: Capsule Wardrobe, Fashion, Shopping, Style · Tagged: capsule, capsule wardrobe, capsule wardrobe 101, capsule wardrobe how to, closet, clothes, fashion, how to build a capsule wardrobe, how to create a capsule wardrobe, minimalist wardrobe, organization, shopping, sustainability, the ultimate capsule wardrobe, tiffany king, tiffany morgan king, we five kings, What to shop for in a capsule wardrobe

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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