Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Gift Guide · November 24, 2022

Hostess Gifts with Uncommon Goods – Gift Guide

My mom taught me a lot about how to be a southern lady.  One of the things that she always impressed upon me was the importance of thank you notes and hostess gifts. When I am invited to a holiday…

Read More

Fashion · March 26, 2018

Spring Shorts Sets

All the leaves are green and the sky is blue and it smells like spring.  A few months ago I started making a must have list for spring and a few things like gingham, floral and a short set were…

Read More

Fashion · March 17, 2018

Thirty-Nine

Well I am officially 39 which means in less than a year I will be 40 Last year for my birthday I did my first real photo shoot for my old blog.  It was so much fun that I wanted…

Read More

Fashion · March 7, 2018

An Honest review of the Oscars and How to get Allison Janey’s Sleeves for Days

The Oscars were Sunday night and if you are anything like me you were perched in front of the tv at 4pm to start watching the arrivals.  I eat up any and all things fashion and the Academy Awards is…

Read More

Dressing Tips, Fashion, Style · March 5, 2018

Spring Floral Jumpsuit

I am so happy that the floral trend is staying around for another season.  Florals are probably one of my most favorite patterns being that there are so many variations in size and color.  Flowers are one of natures most…

Read More

Fashion · February 26, 2018

Springtime Circle Skirts from Modcloth

There is something about a circle skirt that just screams spring to me.  They are cute and fun but also incredibly versatile.  I have worn them for dressy occasions and also casual.  They work well with a lace blouse but…

Read More

Fashion, Holiday · February 23, 2018

The Making of a Prima Donna

In the spring last year my friend Emily asked if I wanted to join her promenade group, the Prima Donnas, for this years Mardi Gras.  She nominated me and in June I received my letter saying that I had been…

Read More

Fashion · February 21, 2018

Menswear – Shorts

It officially feels like spring.  Today it’s in the 70’s and it feels wonderful.  It has had me scrambling though because I was not ready for the temp increase with shorts for everyone in the family.  Including myself.  I discovered…

Read More

Fashion, Sponsored · February 12, 2018

Discussing Denim with Mackenzie and Me

Denim is probably the most common thing in every persons wardrobe.  No matter what you style is almost every single person owns a pair of jeans.  Just because they are commonly owned though does not mean that shopping for them…

Read More

At Home, Fashion, Mardi Gras · February 7, 2018

Kids Mardi Gras Outfit Ideas

We have always tried to include our kids in the things that we do.  Both Justin and I were really social people before we had kids and loved attending events and festivals and anything in between.  All of them have…

Read More

Fashion · February 5, 2018

Essentials for Spring

We have one more month of winter to go and we are officially in the months of Spring!  The stores have been pretty bare the last few weeks.  Basically it has been Mardi Gras shopping or nothing.  I have been…

Read More

Fashion, Sponsored · February 2, 2018

Lilly Pulitizer – Seasonal Transition Outfits

This post is in partnership with Palm Village Mandeville –  A Lilly Pulitzer Store.  All thoughts, choices and opinions are mine. February is here and that means that the spring weather isn’t far away.  Winter comes and goes quicker than…

Read More

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
  • What to Wear to Drag Brunch
  • A Plus Size Girl’s Guide to -Mardi Gras
  • Night Time Swimming: Perfect Dinners for the Pool

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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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