Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Fashion · March 17, 2018

Thirty-Nine

Well I am officially 39 which means in less than a year I will be 40

Last year for my birthday I did my first real photo shoot for my old blog.  It was so much fun that I wanted to do something new and exciting this year.  Just wait until you see what I have planned for my 40th…

Au Darling was the perfect location for this cool, sixties vibe photo shoot.  Kylen also picked and styled all of my looks which was fun for me to have someone else in charge.  Also, Melissa Breedlove is a freaking genius with staging these pictures and the different places around the store.

It’s been a big year for me.  This was my fourth year as a stay at home mom, my second year writing for Northshore Parent, I launched my own blog this year, built my Instagram following to more than 3k and started a newsletter collaboration with Adult(ish).  Also, this year I enrolled my first child in Kindergarten, continued to breastfeed Porter, became a room mom and am chairing an event for the Junior League.  Justin and I have also been being more intentional about our time together and have established a more regular date night scheduled.

As for this year.  I will register my second child for kindergarten and have two, YES TWO, kids in full time school.  Porter will be attending a little MDO program once a week as he and I need a little more distance so I can get more work done and he can learn to have a little more independence.  Justin and I will celebrate our 15th wedding anniversary and I am going on my first girls trip since Peyton was born.

I really wanted to something to chronicle my journey into age 40.  I came up with a list of 40 things I want to do this year.  Some are BIG and some are small but they all mean something to me.  I wanted to share the list with all of you as I will be trying to write about it monthly for the blog as I accomplish these things…

  1. Get 10K on Instagram
  2. Lose 30 pounds of fat and put on 10 pounds of muscle
  3. Really define my shoulders and back
  4. Finish setting up my office
  5. Go Blonde
  6. Monthly time with friends: Lunch / Dinner / Drinks / Coffee
  7. Swim half a mile
  8. Squat 100 pounds
  9. One unassisted pull-up
  10.  Donate to a friend
  11. Make someone smile
  12. Leave a big tip
  13. Try 5 new restaurants
  14. Invest quality time into my kids talents
  15. Coach a soccer game
  16. Give away something special
  17. Write a handwritten card
  18. Wean Pops
  19. Have everyone in their own beds
  20. Night away with Justin
  21. You Tube Channel
  22. A new tattoo
  23. Spend more time at the Lakefront
  24. Porch Cocktails
  25. Prima Donnas
  26. See a play with my Mom
  27. Keep a journal about accomplishing all of these tasks
  28. Write my book
  29. Renew my license
  30. Take better care of my skin
  31. Make a good habit
  32. Register for a blogger conference
  33. Boudoir Pictures
  34. Throw a Party
  35. Give each kid a YES! day
  36. Make one vulnerable and transparent post a month on the blog.
  37. Spend 5 minutes a day focusing on something Justin wants to talk about
  38. Call my grandparents more
  39. Help a friend work on a dream
  40. ???? Bonus?????

All Dresses and Accessories provided by Au Darling.  Photography by Melissa Breedlove Photography.

So Cheers to an amazing year!  I can’t wait to celebrate all the amazing things that I know will unfold this year…

XO,

Tippy

In: Fashion · Tagged: 39th birthday, au darling, birthday, mandeville blogger, new orleans blogger, nola blogger, sixties fashion, tippy turns 39, we five kings

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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