Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Fashion, Sponsored · February 12, 2018

Discussing Denim with Mackenzie and Me

Denim is probably the most common thing in every persons wardrobe.  No matter what you style is almost every single person owns a pair of jeans.  Just because they are commonly owned though does not mean that shopping for them is easy.  There are lots of things to consider when purchasing jeans and price and fit are two of the biggest ones.  I sat down with Mackenzie Millet of Mackenzie and Me to talk about denim and how she chooses her styles.

Question: How would you describe your stores style?
Answer:  I would describe my boutiques style as a mix of trendy but classic pieces. I have always had a love for all designer clothing, so I take a lot of inspiration from higher end pieces and designs and bring them to my customers for an affordable price. I love the fact you can buy and put together a gorgeous outfit and all the pieces are most likely under $100 but you can look like a million bucks.

Q: Why do you choose the styles and brands of denim that you do?
A:  The denim brands in my store were all chosen with all budgets and sizes in mind. My denim ranges from $42-around $150, and we range from size 24-32. We have a few budget friendly options (Judy blue, sneakpeak and just black, ranges from $42-58), a mid price point (articles of society, $60-88) and a premium denim line (A GOLDE, which is my personal favorite ranges from $148-198 for some of the wax coated options)

Q:  What is the biggest fit advice you give people when they come into your store?
A:  Fit is really different for everyone, really you have to wear what you are comfortable with, I find that most people love the high waist. Find what is important for you and go from there. All of the denim has so much stretch that it is easy to find a perfect comfortable fit

Q:  When do you advise buying less expensive denim and when do you splurge?
A:  I would totally advise buying the budget friendly affordable denim for novelty pieces (fringe bottom, step hem, ruffles, bows all the good stuff), I splurge on a couple pairs of denim a season and those would be my go to everyday jeans (this year it was an Agolde full length skinny with moderate distressing and a dark blue wash, and a full length black Agolde skinny) Whatever jean you wear on a day to day basis is always what I would suggest splurging on for me its a good ole skinny, but for my sister is a cropped flare with a ruffle so whatever denim you love and know you are going to get your use out of is what you go with.

Q:  Which of your brands do you suggest for these body types? curvy? short? thin?
A:  For the short girls I always suggest a crop, our favorite crops are Judy Blue and are $48 but we have them by every single brand in tons of washes and all kinds of detailing! Articles of society makes a great crop as well

For the curvy girls I would suggest the Judy Blue jeans they are totally affordable comfortable and cover all the trends. They have a lot of stretch to fit all of the curves and hug in all the right places.

For the girls with the long legs that’s me!! I always have trouble finding something long enough and tapered at the ankle so I am obsessed with my premium denim line Agolde. They have the perfect amount of stretch and the perfect high rise, obsessed doesn’t cover it! I get raves reviews from ladies of all sizes about the brand

Mackenzie and Me is open Monday thru Saturday and are located at 70488 Hwy 21 Ste. 700 in Covington.  Follow them on Facebook or Instagram as they update with new items almost daily.

Mackenzie is a wonderful shop owner and a talented stylist.  She can help you with so much more than denim so you will not regret stopping by.

XO,

Tippy

In: Fashion, Sponsored · Tagged: covington, Custom Label, Mackenzie and Me, Mackenzie Millet, mandeville, mandeville blogger, new orleans blogger, nola blogger, northshore, Shop Local

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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