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In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
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Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
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Fashion · March 26, 2018

Spring Shorts Sets

All the leaves are green and the sky is blue and it smells like spring.  A few months ago I started making a must have list for spring and a few things like gingham, floral and a short set were on the list.  Something about a short set just makes me happy.  I can’t wear this outfit without feeling a little sassy and wanting to show off my tan legs.  It’s all my feelings for spring in one outfit.

The spring brings so much great weather but it also brings along food festivals, outdoor concerts, bbqs, crawfish boils and more.  The mild but warm temps only last for so long down here in Louisiana so we make the most of it.

I had been on the lookout for a short set and this one happened to catch my eye at Mackenzie and Me when I was checking out.  I immediately started making a list in my head of all of the reasons that I needed it.  Aside from the cute print I also loved the sleeves on the top and the details on the shorts.  Plus I felt like I would be able to wear it as a set or separately too.

If you are looking to maximize your wardrobe for a trip this summer a short set would be the way to do it…

 

My absolute favorite things about this set is the pattern because the color options are endless.  I also loved that the fabric was light so it would work in the hot spring and summer weather.  I also would be able to wear a bra with straps which is a nice option to have.  I bought this one in a large which I think worked because of the boho fit.  I would say it runs TTS.  I also paired it with these flat sandals but it would work with wedges too.  Lastly these Golden Lily feather earrings were the perfect compliment to the outfit.

Here are some of my other favorite set options for the summer…

19211-group-1
9371018-1-sunshineyellow
18972-group-1
00259052-02
45819992_014_a
45982139_072_c
42310789_060_a
45150018_018_a

XO,

Tippy

In: Fashion · Tagged: covington fashion, fashion, Mackenzie and Me, mandeville blogger, new orleans blogger, nola blogger, northshore, shorts, shorts sets, spring, style

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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The good lighting. . . Dress @paisleyboutique Ea The good lighting. 
.
.
Dress @paisleyboutique 
Earrings @lechicmiami 
Hair @alexisb_grayandgrahamsalon
Sunset colors loading for the one and only @thekat Sunset colors loading for the one and only @thekatparker 49th birthday. #bendandsnap
You can’t be messy and not end up in the mess. #ap You can’t be messy and not end up in the mess. #aproverb
Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.

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