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Yall it’s my girls birthday today and I want to do Yall it’s my girls birthday today and I want to do something special for her!! 

Abby built Golden Lily from nothing into a brand people genuinely love shopping and today is the perfect excuse to go see for yourself. Birthday or not, her page is always worth a scroll.

And if you’re local, don’t sleep on The Last Cut Sale this Sunday (9/20). She pulls together boutiques from all over the area, everything’s discounted, and it’s just a fun day to shop small.

Go show her some love today. Shop her page, wish her happy birthday, and mark your calendar for Sunday. Link in her bio. 🖤
Apparently scarves are going to be “my thing” for Apparently scarves are going to be “my thing” for game day. #thursdaynightlights #footballmom
Reframing the questions in your mind is all it tak Reframing the questions in your mind is all it takes to have the courage to do something new.
I stood in a room at Rooted and Rising yesterday a I stood in a room at Rooted and Rising yesterday and asked people to describe their brand in one sentence.

Silence. Every time.

Not because they don’t have one. Because they’d never actually mapped it out.

So we did — live, with one worksheet. Three word lists. One niche. One clear person on the other end of it.

That was 10 minutes of a 30-minute talk. Booking speakers for 2026? DM me.

Save this so you actually go back and do it.

More on personal branding every Tuesday.
It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
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Fashion, Holiday · February 23, 2018

The Making of a Prima Donna

In the spring last year my friend Emily asked if I wanted to join her promenade group, the Prima Donnas, for this years Mardi Gras.  She nominated me and in June I received my letter saying that I had been accepted.  I was excited and anticipating our hat party in August where we get to choose our groups theme.

There are so many ways to celebrate Mardi Gras.  The most common is the big parade krewes that ride through the city the weeks leading up to Mardi Gras.  However there are lots of other groups that are participants too like the Mardi Gras Indians, groups like the Dames of Perlage and the Pussyfooters.  There are a variety of groups to join and it makes the holiday so much more fun.

The Prima Donnas were founded in 2009 by Sue Capitelli and Debbie Evans.  They are also the owners of Haute Dames Couture which makes high end fascinators and hats.  Each year they pick an overall krewe theme and then 13 individual themes for each group.  The themes and hats are to remain secret until they are presented at Saks Fifth Avenue at Canal Place the Friday before Mardi Gras.

This years Krewe theme was “Celebrate Good Times”.  Groups included things like Chinese New Year and Birthday Parties and Weddings just to name a few.  My group was the Celebration of San Fermin or The Running of the Bulls.  We have creative license with our costumes.  The only rules they have is that we bead the majority of our bustier with Mardi Gras beads and that the hat remains just like it is the day they present it to you at the hat party.

I had dreams of starting my bustier much earlier than I did but par for the course I waited until January.  It was easier than I thought it was going to be once I got started.  I learned quickly how to lay the beads into rows where they locked into one another.  Mistakes I made were not using enough glue but I got a lot of compliments on my costume for my first year so I was very please with the way it turned out as was my royal.

One of the other tasks we are given is to bead bras.  Many of the krewes throw a specialty throw and the Prima Donnas mist coveted are the beaded bras.  People gather at the balcony to wait to catch one or more.  I hadn’t planned to make any this year but when I finished my bustier earlier than expected I wanted to make a few.  I ended up making four total.

The day of the Promenade was probably one of the most fun days of my life.  I started the morning at 6:30 in the hair and makeup chair with Johanna.  I met up with my group at Canal Place around 9:30 and the presentations started at 10 at Saks.  This was such an exciting part of our day.  They introduced each group as they came down the escalator to a packed out crowd.  After all of the presentations we had champagne and danced and took pictures.

The time you spend at Saks is really your first opportunity to see the other ladies costumes.  I thought mine was pretty amazing until I started looking at some of the other ones.  It is incredible what people can do with Mardi Gras beads and a glue gun.

From Saks we all walk to Court of Two Sisters and had brunch with our groups.  It was nice to sit down and regroup a little from the celebration at Saks before leaving and going on the promenade.

The Grande Promenade begins at 1:00 and starts at the back entrance of the Court of Two Sisters on Bourbon street.  From there the entire group walks up Bourbon and crosses to Royal and back around to Bourbon.  Groups of people are in town for the Mardi Gras weekend and also Krewes like Iris are having their luncheon that day at the Royal Sonesta.  I saw so many people I knew that were in the quarter having brunch.

Our krewe makes the long walk down Bourbon to the Tropical Isle balcony where we spend the remainder of the day throwing beads, having cocktails and dancing.

I am eagerly awaiting this years hat party so we can pick our theme again.  This year my group is choosing first which is so exciting.

 

Until next year…  Hail Prima Donnas!

XO,

Tippy

 

In: Fashion, Holiday · Tagged: mandeville blogger, mardi gras, mardi gras krewe, mardi gras promenade, mardi gras second line, new orleans, new orleans blogger, nola, prima donnas, we five kings

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Comments

  1. Debbie says

    February 23, 2018 at 9:12 pm

    Great blog Tif! So glad you had a fabulous year as a Virgin PRIMA DONNA!

    Reply
  2. Adrienne Myers says

    March 7, 2019 at 10:01 am

    Hi. Is it possible to join the Prima Donnas if you don’t know a current member? This is something I’ve always wanted to do!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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☀️day. ☀️day.
The song that’s going to be running through my hea The song that’s going to be running through my head for the next 7-10 business days. #adela #nicolekidman
Yall it’s my girls birthday today and I want to do Yall it’s my girls birthday today and I want to do something special for her!! 

Abby built Golden Lily from nothing into a brand people genuinely love shopping and today is the perfect excuse to go see for yourself. Birthday or not, her page is always worth a scroll.

And if you’re local, don’t sleep on The Last Cut Sale this Sunday (9/20). She pulls together boutiques from all over the area, everything’s discounted, and it’s just a fun day to shop small.

Go show her some love today. Shop her page, wish her happy birthday, and mark your calendar for Sunday. Link in her bio. 🖤
Apparently scarves are going to be “my thing” for Apparently scarves are going to be “my thing” for game day. #thursdaynightlights #footballmom
Reframing the questions in your mind is all it tak Reframing the questions in your mind is all it takes to have the courage to do something new.
I stood in a room at Rooted and Rising yesterday a I stood in a room at Rooted and Rising yesterday and asked people to describe their brand in one sentence.

Silence. Every time.

Not because they don’t have one. Because they’d never actually mapped it out.

So we did — live, with one worksheet. Three word lists. One niche. One clear person on the other end of it.

That was 10 minutes of a 30-minute talk. Booking speakers for 2026? DM me.

Save this so you actually go back and do it.

More on personal branding every Tuesday.
It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.

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