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Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
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The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

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Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Fashion, Holiday · February 23, 2018

The Making of a Prima Donna

In the spring last year my friend Emily asked if I wanted to join her promenade group, the Prima Donnas, for this years Mardi Gras.  She nominated me and in June I received my letter saying that I had been accepted.  I was excited and anticipating our hat party in August where we get to choose our groups theme.

There are so many ways to celebrate Mardi Gras.  The most common is the big parade krewes that ride through the city the weeks leading up to Mardi Gras.  However there are lots of other groups that are participants too like the Mardi Gras Indians, groups like the Dames of Perlage and the Pussyfooters.  There are a variety of groups to join and it makes the holiday so much more fun.

The Prima Donnas were founded in 2009 by Sue Capitelli and Debbie Evans.  They are also the owners of Haute Dames Couture which makes high end fascinators and hats.  Each year they pick an overall krewe theme and then 13 individual themes for each group.  The themes and hats are to remain secret until they are presented at Saks Fifth Avenue at Canal Place the Friday before Mardi Gras.

This years Krewe theme was “Celebrate Good Times”.  Groups included things like Chinese New Year and Birthday Parties and Weddings just to name a few.  My group was the Celebration of San Fermin or The Running of the Bulls.  We have creative license with our costumes.  The only rules they have is that we bead the majority of our bustier with Mardi Gras beads and that the hat remains just like it is the day they present it to you at the hat party.

I had dreams of starting my bustier much earlier than I did but par for the course I waited until January.  It was easier than I thought it was going to be once I got started.  I learned quickly how to lay the beads into rows where they locked into one another.  Mistakes I made were not using enough glue but I got a lot of compliments on my costume for my first year so I was very please with the way it turned out as was my royal.

One of the other tasks we are given is to bead bras.  Many of the krewes throw a specialty throw and the Prima Donnas mist coveted are the beaded bras.  People gather at the balcony to wait to catch one or more.  I hadn’t planned to make any this year but when I finished my bustier earlier than expected I wanted to make a few.  I ended up making four total.

The day of the Promenade was probably one of the most fun days of my life.  I started the morning at 6:30 in the hair and makeup chair with Johanna.  I met up with my group at Canal Place around 9:30 and the presentations started at 10 at Saks.  This was such an exciting part of our day.  They introduced each group as they came down the escalator to a packed out crowd.  After all of the presentations we had champagne and danced and took pictures.

The time you spend at Saks is really your first opportunity to see the other ladies costumes.  I thought mine was pretty amazing until I started looking at some of the other ones.  It is incredible what people can do with Mardi Gras beads and a glue gun.

From Saks we all walk to Court of Two Sisters and had brunch with our groups.  It was nice to sit down and regroup a little from the celebration at Saks before leaving and going on the promenade.

The Grande Promenade begins at 1:00 and starts at the back entrance of the Court of Two Sisters on Bourbon street.  From there the entire group walks up Bourbon and crosses to Royal and back around to Bourbon.  Groups of people are in town for the Mardi Gras weekend and also Krewes like Iris are having their luncheon that day at the Royal Sonesta.  I saw so many people I knew that were in the quarter having brunch.

Our krewe makes the long walk down Bourbon to the Tropical Isle balcony where we spend the remainder of the day throwing beads, having cocktails and dancing.

I am eagerly awaiting this years hat party so we can pick our theme again.  This year my group is choosing first which is so exciting.

 

Until next year…  Hail Prima Donnas!

XO,

Tippy

 

In: Fashion, Holiday · Tagged: mandeville blogger, mardi gras, mardi gras krewe, mardi gras promenade, mardi gras second line, new orleans, new orleans blogger, nola, prima donnas, we five kings

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Comments

  1. Debbie says

    February 23, 2018 at 9:12 pm

    Great blog Tif! So glad you had a fabulous year as a Virgin PRIMA DONNA!

    Reply
  2. Adrienne Myers says

    March 7, 2019 at 10:01 am

    Hi. Is it possible to join the Prima Donnas if you don’t know a current member? This is something I’ve always wanted to do!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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