Girls night @aperitif_spritzbites Girls night @aperitif_spritzbites
Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
  • Home
  • Blog
    • Style
    • Plus
    • Halloween
    • Beauty
    • shoes
    • Swim
    • styled photoshoots
  • Shop
  • About
  • Partnerships
  • Contact
  • Blog
  • Shop
  • Friday is for the Girls
  • The Scope of Work Podcast
  • About

TK Creative

A hub for all things creative

  • Blog
    • Swim
    • Plus
    • Summer
    • Family
  • The Organized Social
    • Content Creation Class
  • The Scope of Work Podcast
  • Friday is for the Girls
  • About
  • No categories
  • 4 Ways to Style Black and White Pants

    Boutique Profile, Dressing Tips, Plus, Shopping, Sponsored, Style · September 30, 2020

    4 Ways to Style Black and White Pants

    Decoding the “Jean Jargon” with Perfectly Priscilla Boutique

    Boutique Profile, Dressing Tips, Fashion, Plus, Shopping, Sponsored, Style · September 24, 2020

    Decoding the “Jean Jargon” with Perfectly Priscilla Boutique

    3 Fun Outfits for Pre-Fall with Perfectly Priscilla Boutique

    Boutique Profile, Dressing Tips, Sponsored, Style · August 21, 2020

    3 Fun Outfits for Pre-Fall with Perfectly Priscilla Boutique

    Americana Momma: How we Reinvented the Backyard Tea Party

    Family, Fashion, Sponsored, Style, styled photoshoots · July 1, 2020

    Americana Momma: How we Reinvented the Backyard Tea Party

    Caring for Your Smile with Smile Brilliant

    Life, midlife, Sponsored · May 9, 2019

    Caring for Your Smile with Smile Brilliant

    My Midlife Tune Up

    Beauty, Life, midlife, Sponsored · April 23, 2019

    My Midlife Tune Up

    Choosing the Right Strapless Bra with Bra Genie

    midlife, Sponsored, Style · February 26, 2019

    Choosing the Right Strapless Bra with Bra Genie

    My New Arm Candy with JORD Watches

    Sponsored, Style · January 18, 2019

    My New Arm Candy with JORD Watches

    Gifts for Her with the LOFT

    Fashion, LOFT, Sponsored, Style · December 13, 2018

    Gifts for Her with the LOFT

    Work to Party Holiday Outfits

    Fashion, LOFT, Sponsored, Style · December 6, 2018

    Work to Party Holiday Outfits

    Dressing for Polo {Behind the Scenes}

    Fashion, Life, Sponsored · October 8, 2018

    Dressing for Polo {Behind the Scenes}

    LOFT – Plus Sized Launch

    Fashion, LOFT, Sponsored, Style · October 5, 2018

    LOFT – Plus Sized Launch

    • ← Previous
    • 1
    • 2
    • 3
    • 4
    • Next →

    Instagram

    Girls night @aperitif_spritzbites Girls night @aperitif_spritzbites
    Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
    If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
    When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
    I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
    My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
    Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
    5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
    Let me have a word with you…. Let me have a word with you….
    Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.

    Work With Me

    • Home
    • Blog
      • Style
      • Plus
      • Halloween
      • Beauty
      • shoes
      • Swim
      • styled photoshoots
    • Shop
    • About
    • Partnerships
    • Contact

    Categories

    • Style
    • At Home
    • Life
    • Holiday

    Guides

    • Travel Guides
      • Caney Lake – Chatham, LA
      • Margaritaville – Biloxi
      • Southern Hotel – Covington
      • The Laurel Cottages – Laurel, MS

    Copyright © 2026 TK Creative · Theme by 17th Avenue