Paxton’s 13th birthday trip was basically one long Paxton’s 13th birthday trip was basically one long session in Mother Nature’s sauna. We sweated through every outfit, every park, and probably lost our body weight in water.

But if there’s one thing this family is going to do, it’s look as cute as possible while melting.
Jaws 🦈 is one of my all-time favorite movies. Dire Jaws 🦈 is one of my all-time favorite movies. Directed by Spielberg, it’s a true classic, and I’ve been obsessed since I was a kid. I’ve watched it more times than I can count and have read the book three times.

When we planned our trip to Universal, I told Tia there was only one thing I wanted: a Jaws manicure. Even though the ride is gone, there were still plenty of Jaws props to see, and our hotel even had this incredible sand sculpture in the lobby. It was the perfect excuse to share a few of my favorite facts about one of my favorite movies.

My 5 favorite Jaws facts:

1. “You’re gonna need a bigger boat” wasn’t in the script. Roy Scheider ad-libbed the line. Fun fact: if I ever own a beach house, I’m naming it A Bigger Boat.
2. In the novel, Chief Brody’s wife, Ellen, has an affair with Matt Hooper. That storyline was completely removed from the film.
3. Spielberg intentionally filmed the shark more like a serial killer than an animal. The stalking behavior and carefully built suspense gave it almost human-like characteristics and leaned heavily into Hitchcock-style suspense.
4. The mechanical shark, nicknamed Bruce, was never properly tested in salt water. It malfunctioned so often that Spielberg was forced to show it less, which ended up making the movie even scarier by relying on suspense and John Williams’ unforgettable score.
5. That iconic, Oscar-winning score? It’s essentially just two alternating notes: E and F. Somehow, those two notes became one of the most recognizable pieces of music in movie history.

What’s a movie you’ve seen so many times you can practically quote it from memory?
Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
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Boutique Profile, Dressing Tips, Plus, Shopping, Sponsored, Style · September 30, 2020

4 Ways to Style Black and White Pants

{This post is sponsored by Perfectly Priscilla Boutique}

It’s the end of September and I wanted to wrap up the month showing you 4 ways to style black and white pants.

In the past I have talked about the importance of knowing an item will fit into your existing wardrobe before purchasing it. There is no point to getting things if they won’t work with what you already own. Although I love pattern, texture and color I was a little nervous about these black and white striped pants when I saw them on the Perfectly Priscilla website.

Perfectly Priscilla Boutique black and white striped flares

I liked them but I didn’t know how I would utilize them with what I already owned…. So I went shopping in my closet!

Tee and a Cardigan

This was the first outfit I picked. I always keep tees on hand for casual outfits and the cardigan was perfect for fall. I love this combination and I think out of the four outfits this is my favorite.

Tiffany in Perfectly Priscilla black and white flare pants
Tiffany in Perfectly Priscilla black and white flare pants

Mixing Pattern

When I buy anything with a pattern the first thing I know I am going to do is try to mix it with another pattern. I grabbed this top that I have been planning to use for some Christmas content and thought it would be a fun mix.

Tiffany in Perfectly Priscilla black and white flare pants
Tiffany in Perfectly Priscilla black and white flare pants

Oversized Sweater

Fall and winter are the time to pull out those warm sweaters. I chose this one because the one shoulder gave me a boho vibe I was getting from the pants. I also loved that it was fitted at the waist.

Tiffany in Perfectly Priscilla black and white flare pants
Tiffany in Perfectly Priscilla black and white flare pants

Moto Jacket and Vintage Tee

Vintage tees are a good thing to have on hand if you want to take a dressy outfit and give it a little edge. This outfit would be perfect for date night or a grabbing drinks with your friends.

No matter how you choose to style an outfit there will always be options in your existing wardrobe. Make sure to check your closet before purchasing something you may already have. Also, remember to have fun! Fashion isn’t about rules, it’s about wearing things that you like!

XO,

Tiffany

Other Perfectly Priscilla Posts…

Finding the Right Jeans

In: Boutique Profile, Dressing Tips, Plus, Shopping, Sponsored, Style · Tagged: black and white, black and white pants, how to style bell bottoms, how to style flares, pants for fall, perfectly priscilla boutique, striped pants, Trendy style, trendy style for over 40

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Paxton’s 13th birthday trip was basically one long Paxton’s 13th birthday trip was basically one long session in Mother Nature’s sauna. We sweated through every outfit, every park, and probably lost our body weight in water.

But if there’s one thing this family is going to do, it’s look as cute as possible while melting.
Jaws 🦈 is one of my all-time favorite movies. Dire Jaws 🦈 is one of my all-time favorite movies. Directed by Spielberg, it’s a true classic, and I’ve been obsessed since I was a kid. I’ve watched it more times than I can count and have read the book three times.

When we planned our trip to Universal, I told Tia there was only one thing I wanted: a Jaws manicure. Even though the ride is gone, there were still plenty of Jaws props to see, and our hotel even had this incredible sand sculpture in the lobby. It was the perfect excuse to share a few of my favorite facts about one of my favorite movies.

My 5 favorite Jaws facts:

1. “You’re gonna need a bigger boat” wasn’t in the script. Roy Scheider ad-libbed the line. Fun fact: if I ever own a beach house, I’m naming it A Bigger Boat.
2. In the novel, Chief Brody’s wife, Ellen, has an affair with Matt Hooper. That storyline was completely removed from the film.
3. Spielberg intentionally filmed the shark more like a serial killer than an animal. The stalking behavior and carefully built suspense gave it almost human-like characteristics and leaned heavily into Hitchcock-style suspense.
4. The mechanical shark, nicknamed Bruce, was never properly tested in salt water. It malfunctioned so often that Spielberg was forced to show it less, which ended up making the movie even scarier by relying on suspense and John Williams’ unforgettable score.
5. That iconic, Oscar-winning score? It’s essentially just two alternating notes: E and F. Somehow, those two notes became one of the most recognizable pieces of music in movie history.

What’s a movie you’ve seen so many times you can practically quote it from memory?
Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.

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