Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Boutique Profile, Local Shopping, Style · February 17, 2022

Boutique Profile – The Villa Mandeville

This post is sponsored by The Villa Mandeville.

Marta, Nichole and Elizabeth from The Scout Guide New Orleans - The Villa Mandeville
Photo by Paul Morse Photography from The New Orleans Scout Guide
The Villa Mandeville spread in the New Orleans Scout Guide.
Photo by Paul Morse Photography from The New Orleans Scout Guide

{Editor’s Note} I love highlighting local businesses whenever I can. My relationship with The Villa Mandeville started with this blog post back in 2019. Getting to know Marta, Nichole and Elizabeth has blossomed into a wonderful friendship and also a working relationship. They have dressed me for several events like New Orleans Fashion Week and also Hammer and Heels. They were also my first clients for my social media business. Over the last year The Villa has been doing some awesome things, so I wanted to update this post and show you what has been happening.

The Villa Mandeville (1281 North Causeway Blvd. Ste. 1) is locally owned and operated by family members Marta, Nichole and Elizabeth. Every day you can expect to see one of them in the store merchandising or working with their clients. The Villa is expertly laid out and the first time I visited I immediately noticed how easy it was to locate the section where I wanted to shop. It was very apparent they have been doing this for a while.

The Villa Style at every age header.

Marta took over The Villa 21 years ago. Nichole joined her mom when she was 14 and then took off a few years after she married and had kids. Elizabeth was the last to join 8 years ago after graduating from college. They work together daily and, being family, many of their evenings, weekends and holidays are spent together as well.

Update. Since this post in 2019 both Nichole and Eizabeth have gotten married, and Elizabeth has welcomed a sweet baby girl named Ruby.

Elizabeth and Ruby

Interview from 2019

Me: What is hardest part about working with your family?
Nichole: We all have really different styles so buying is always interesting.
Elizabeth: Yeah, all of us go to purchase for the store and sometimes we disagree on styles to have in the store.

In the world of boutiques, the sizing is typically on the smaller side. The Villa offers clothing from 0-14 and XS-XL. They are more style inclusive than a lot of boutiques that tend to gear more toward juniors sizing.

Me: Tell me about what you think sets your boutique apart?
Marta: I really think it’s the fact that you can come in here and complete an entire wardrobe. We don’t just have dresses or only trendy pieces. We try to carry everything from t-shirts to cocktail dresses. It’s important for me that the store be a one stop shop.
Elizabeth: I also think that we have a lot of interesting accessories like Virtue Jewelry and finishing pieces. It is easy to leave here with a complete look and not need to continue shopping for a bracelet or earrings.

Me: What are your personal favorite brands that your store carries?
Marta: I love Black Halo.
Nichole: Lavender Brown and Bella Doll
Elizabeth: Bella Doll and Johnny Was

Me: Tell me something you are proud your boutique offers?
Nichole: We really know our customers. You can come in here and we can help dress you. We pay a lot of attention to what our customers like and what looks good on them.
Marta: Our store really has items for a woman at any age. When you think about it you have a woman in her 20’s, 40’s and 60’s picking out clothing for you and working closely together. It makes a big difference in what we can offer our customers.

Me: What do you think is something your boutique is known for?
Marta: Dresses. Definitely our dresses.

Me: What is the price range of the store?
Marta: We have t-shirts starting around $25 and the most expensive thing in our store is $345. You can find a dress here between $100 and $345.

Me: What local designers do you carry?
Marta: We carry a few like Virtue Jewelry and our Mardi Gras sweaters are made locally too. You can always find something from a local brand in the store.

Spring 2022

The Villa isn’t just my friends and clients, I also love their clothes and they are a go to when I need a fancy dress for an event. Recently Nichole dressed me for two different events I have in March. We picked out two Trina Turk dresses that were just perfect for spring.

Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress

So, the next time you are out and about shopping take a minute to stop in and say hi to the ladies of The Villa. They are open Monday thru Saturday 10 to 5. You can visit their website here or follow them on Instagram. New styles arriving daily!

XO,
Tiffany

In: Boutique Profile, Local Shopping, Style · Tagged: boutique, boutique shopping, ladies boutique, mandeville, mandeville shopping, northshore, northshore shopping, Shop Local

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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