Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Boutique Profile, Local Shopping, Style · February 17, 2022

Boutique Profile – The Villa Mandeville

This post is sponsored by The Villa Mandeville.

Marta, Nichole and Elizabeth from The Scout Guide New Orleans - The Villa Mandeville
Photo by Paul Morse Photography from The New Orleans Scout Guide
The Villa Mandeville spread in the New Orleans Scout Guide.
Photo by Paul Morse Photography from The New Orleans Scout Guide

{Editor’s Note} I love highlighting local businesses whenever I can. My relationship with The Villa Mandeville started with this blog post back in 2019. Getting to know Marta, Nichole and Elizabeth has blossomed into a wonderful friendship and also a working relationship. They have dressed me for several events like New Orleans Fashion Week and also Hammer and Heels. They were also my first clients for my social media business. Over the last year The Villa has been doing some awesome things, so I wanted to update this post and show you what has been happening.

The Villa Mandeville (1281 North Causeway Blvd. Ste. 1) is locally owned and operated by family members Marta, Nichole and Elizabeth. Every day you can expect to see one of them in the store merchandising or working with their clients. The Villa is expertly laid out and the first time I visited I immediately noticed how easy it was to locate the section where I wanted to shop. It was very apparent they have been doing this for a while.

The Villa Style at every age header.

Marta took over The Villa 21 years ago. Nichole joined her mom when she was 14 and then took off a few years after she married and had kids. Elizabeth was the last to join 8 years ago after graduating from college. They work together daily and, being family, many of their evenings, weekends and holidays are spent together as well.

Update. Since this post in 2019 both Nichole and Eizabeth have gotten married, and Elizabeth has welcomed a sweet baby girl named Ruby.

Elizabeth and Ruby

Interview from 2019

Me: What is hardest part about working with your family?
Nichole: We all have really different styles so buying is always interesting.
Elizabeth: Yeah, all of us go to purchase for the store and sometimes we disagree on styles to have in the store.

In the world of boutiques, the sizing is typically on the smaller side. The Villa offers clothing from 0-14 and XS-XL. They are more style inclusive than a lot of boutiques that tend to gear more toward juniors sizing.

Me: Tell me about what you think sets your boutique apart?
Marta: I really think it’s the fact that you can come in here and complete an entire wardrobe. We don’t just have dresses or only trendy pieces. We try to carry everything from t-shirts to cocktail dresses. It’s important for me that the store be a one stop shop.
Elizabeth: I also think that we have a lot of interesting accessories like Virtue Jewelry and finishing pieces. It is easy to leave here with a complete look and not need to continue shopping for a bracelet or earrings.

Me: What are your personal favorite brands that your store carries?
Marta: I love Black Halo.
Nichole: Lavender Brown and Bella Doll
Elizabeth: Bella Doll and Johnny Was

Me: Tell me something you are proud your boutique offers?
Nichole: We really know our customers. You can come in here and we can help dress you. We pay a lot of attention to what our customers like and what looks good on them.
Marta: Our store really has items for a woman at any age. When you think about it you have a woman in her 20’s, 40’s and 60’s picking out clothing for you and working closely together. It makes a big difference in what we can offer our customers.

Me: What do you think is something your boutique is known for?
Marta: Dresses. Definitely our dresses.

Me: What is the price range of the store?
Marta: We have t-shirts starting around $25 and the most expensive thing in our store is $345. You can find a dress here between $100 and $345.

Me: What local designers do you carry?
Marta: We carry a few like Virtue Jewelry and our Mardi Gras sweaters are made locally too. You can always find something from a local brand in the store.

Spring 2022

The Villa isn’t just my friends and clients, I also love their clothes and they are a go to when I need a fancy dress for an event. Recently Nichole dressed me for two different events I have in March. We picked out two Trina Turk dresses that were just perfect for spring.

Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress

So, the next time you are out and about shopping take a minute to stop in and say hi to the ladies of The Villa. They are open Monday thru Saturday 10 to 5. You can visit their website here or follow them on Instagram. New styles arriving daily!

XO,
Tiffany

In: Boutique Profile, Local Shopping, Style · Tagged: boutique, boutique shopping, ladies boutique, mandeville, mandeville shopping, northshore, northshore shopping, Shop Local

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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