Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen
How old are your knees? How old are your knees?
If the number of people who saw your last post wer If the number of people who saw your last post were standing in a room in front of you would you be happy talking to that many people about what you do?

Most of the time the answer is yes.

We are so focused on chasing big numbers that we forget the people who are actually showing up. Before you decide something flopped make sure your perspective is not the problem first.

That said — you should absolutely be evaluating everything you put out. If something is not performing the way you hoped there is information in that. Here is what to look at:

	•	Engagement rate — divide your total engagements by your followers and multiply by 100. A 1% to 3% rate is considered good
	•	Who saw it — was it mostly followers or non followers and what does that tell you
	•	Was the format right — would it have worked better as a carousel, a reel, or a static image
	•	The caption — was the hook strong enough, was it too long, too short, did it have a clear call to action
	•	Posting time — did it go up during your audience’s peak activity window
	•	Did you engage after posting — the first 30 to 60 minutes signals to the algorithm that your content is generating conversation
	•	Repurpose it — a post that flopped on Instagram might be exactly what a TikTok or Pinterest audience needed
	•	Give it time — people need to see something 15 to 28 times before they engage, one post is rarely enough

A flopped post is not a failure. It is information.
Use it.

Save this for the next time something does not perform the way you hoped.
More digital strategy every Tuesday — follow along so you do not miss it.
There are a few new faces around here, and I’m so There are a few new faces around here, and I’m so glad you found me.

Since most of you know me for the outfits, I figured it was time for a little reintroduction. Swipe through for the parts you might not know. Three boys, a husband who’s also my business partner, fifteen years of blogging, and more Diet Coke than I’d like to admit.

Tell me one thing about you in the comments. I want to know who’s here.
Let me tell you something… I could live in the clu Let me tell you something… I could live in the club if it wasn’t for all of these kids or my strict skin care routine and 9pm bedtime. The taste of Red Bull and vodka mixed with a beat drop makes me a different person.  Last night @hobnola hosted @earlybirds_club from 6-10pm. It was all girls and straight vibes. @blaumshavemorefun danced until our makeup ran off and Amanda stole someone’s bubble gun. A time was had. I felt 22 again. Today my knees are remind me that I am not. #feeling22 #meganknees #hob #earlybirdsclub
Every over 40 year olds prayer. #nicolekidman Every over 40 year olds prayer. #nicolekidman
Dressed by Kate is always my favorite look. @shopc Dressed by Kate is always my favorite look. @shopcosmiccollective @nolafashionweek #nofw #thestitch
Give me a tripod and a street and I’ll make my own Give me a tripod and a street and I’ll make my own photo shoot.  #nofw #neworleans #nola #magazinestreet #fashion
Let’s talk about why diversity and inclusion won’t Let’s talk about why diversity and inclusion won’t work if your people still don’t feel like they have a voice in your organization. #dei #goodgoodgolf
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  • My Top 10 Christmas Card Picks with Shutterfly

    At Home, Christmas, Holiday, Life · November 28, 2018

    My Top 10 Christmas Card Picks with Shutterfly

    Setting Your Thanksgiving Table

    Decorating, Entertaining, Holiday, Home, Thanksgiving · November 16, 2018

    Setting Your Thanksgiving Table

    What to Wear to Thanksgiving Dinner

    Fashion, Holiday, Style, Thanksgiving · November 5, 2018

    What to Wear to Thanksgiving Dinner

    Fall Front Porch for under $100

    At Home, Holiday, Home, Life · September 12, 2018

    Fall Front Porch for under $100

    Mother’s Day Gifts

    At Home, Holiday · May 2, 2018

    Mother’s Day Gifts

    Easter STEM Projects

    At Home, Holiday · March 10, 2018

    Easter STEM Projects

    The Making of a Prima Donna

    Fashion, Holiday · February 23, 2018

    The Making of a Prima Donna

    My Extravagant Christmas List

    Christmas, Holiday, Shopping · December 6, 2017

    My Extravagant Christmas List

    Christmas with the Kings

    Christmas, Fashion, Holiday, Life · November 28, 2017

    Christmas with the Kings

    Setting the perfect Thanksgiving Table

    At Home, Holiday, Thanksgiving · November 15, 2017

    Setting the perfect Thanksgiving Table

    Thanksgiving Day Outfits

    Fashion, Holiday, Thanksgiving · November 8, 2017

    Thanksgiving Day Outfits

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    Instagram

    Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen
    How old are your knees? How old are your knees?
    If the number of people who saw your last post wer If the number of people who saw your last post were standing in a room in front of you would you be happy talking to that many people about what you do?

Most of the time the answer is yes.

We are so focused on chasing big numbers that we forget the people who are actually showing up. Before you decide something flopped make sure your perspective is not the problem first.

That said — you should absolutely be evaluating everything you put out. If something is not performing the way you hoped there is information in that. Here is what to look at:

	•	Engagement rate — divide your total engagements by your followers and multiply by 100. A 1% to 3% rate is considered good
	•	Who saw it — was it mostly followers or non followers and what does that tell you
	•	Was the format right — would it have worked better as a carousel, a reel, or a static image
	•	The caption — was the hook strong enough, was it too long, too short, did it have a clear call to action
	•	Posting time — did it go up during your audience’s peak activity window
	•	Did you engage after posting — the first 30 to 60 minutes signals to the algorithm that your content is generating conversation
	•	Repurpose it — a post that flopped on Instagram might be exactly what a TikTok or Pinterest audience needed
	•	Give it time — people need to see something 15 to 28 times before they engage, one post is rarely enough

A flopped post is not a failure. It is information.
Use it.

Save this for the next time something does not perform the way you hoped.
More digital strategy every Tuesday — follow along so you do not miss it.
    There are a few new faces around here, and I’m so There are a few new faces around here, and I’m so glad you found me.

Since most of you know me for the outfits, I figured it was time for a little reintroduction. Swipe through for the parts you might not know. Three boys, a husband who’s also my business partner, fifteen years of blogging, and more Diet Coke than I’d like to admit.

Tell me one thing about you in the comments. I want to know who’s here.
    Let me tell you something… I could live in the clu Let me tell you something… I could live in the club if it wasn’t for all of these kids or my strict skin care routine and 9pm bedtime. The taste of Red Bull and vodka mixed with a beat drop makes me a different person.  Last night @hobnola hosted @earlybirds_club from 6-10pm. It was all girls and straight vibes. @blaumshavemorefun danced until our makeup ran off and Amanda stole someone’s bubble gun. A time was had. I felt 22 again. Today my knees are remind me that I am not. #feeling22 #meganknees #hob #earlybirdsclub
    Every over 40 year olds prayer. #nicolekidman Every over 40 year olds prayer. #nicolekidman
    Dressed by Kate is always my favorite look. @shopc Dressed by Kate is always my favorite look. @shopcosmiccollective @nolafashionweek #nofw #thestitch
    Give me a tripod and a street and I’ll make my own Give me a tripod and a street and I’ll make my own photo shoot.  #nofw #neworleans #nola #magazinestreet #fashion
    Let’s talk about why diversity and inclusion won’t Let’s talk about why diversity and inclusion won’t work if your people still don’t feel like they have a voice in your organization. #dei #goodgoodgolf
    @nolafashionweek is happening all across the city @nolafashionweek is happening all across the city this week. Has me looking back on a few of my favorite outfits over the years. #nofw #nolafashionweek

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