Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
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At Home, Holiday · May 2, 2018

Mother’s Day Gifts

Mother’s Day is May 13th.  I am saying this just in case you don’t have it written down or a calendar that has it written down for you.  MAY 13th.

Mother’s Day is important.  Growing up I always remember my Dad making a big deal about their anniversary and Mother’s Day.  It sticks out in my mind because my Dad has always been a person who taught me how to honor my Mom by example.  He always made her a priority and put her needs first.  He always thought about her on special occasions and on the regular days too.  Half of parenting is teaching your kids by example.

Justin takes Mother’s Day seriously too.  He always makes a point to take the boys shopping instilling in them the desire to show gratitude and serve and I do the same for Father’s Day.  We want them to know that being a mom or dad isn’t an easy job and it’s nice to be recognized for the things you do for your family even if it’s in a small way.

This year I specifically asked not to get a gift.  I asked for a brunch with my boys and a walk on the lakefront and maybe some flowers.  I am a sucker for flowers.

So your Mother’s Day is really only half of the equation though and just a portion of this post.  Chances are you have another mother in your life that you need to buy for and that is the real reason we are here.  I asked on my Facebook for recommendations on posts and overwhelmingly I was asked about Mother’s Day gifts.  This post is going to be my expected and unexpected gifts list…

Tea.

Every year I take my Mom to Le Salon at the Windsor Court in New Orleans for Mother’s Day Tea.  They do two services on Saturday and Sunday which is a nice option if you have family plans on Sunday.  Other hotels like the Ritz offer special Mother’s Day tea.  Tea is a wonderful option for a Mom that would like to do something for Mother’s Day rather than getting a gift.

Brunch.

What I asked for and what I love.  The way to my heart is with brunch.  This year the Roosevelt Hotel in New Orleans is doing a special Mother’s Day Brunch as well as the Lakehouse in Mandeville and N’tinis.

Flowers.

Have you checked out Farmgirl Flowers?  They make these incredible bouquets and can ship them anywhere.  If you want to do flowers but something exciting and different you should look them up.

Jewelry.

My Mom had been wanting a set of rings from Lisa Leonard for a long time and she recently just got them.  She had three rings personalized with each boys first name and they came out really nice.  Lisa Leonard has a lot of options other than just rings too. She has a whole line of beautiful, handmade jewelry that would be the perfect gift.

Spa.

This one is pretty expected but also much needed for a lot of moms.  It’s a bonus if you can plan ahead and make an appointment for the Mom.  I know that I have been gifted many a spa day over the years and half of the issue in using it is just finding a day.  A few years ago Justin gave me a spa day for by birthday but he worked it out where it was a day my Mom could keep the kids and the appointment was set up.  Best gift ever.

Pictures.

Everyone has family pictures but it is nice to have Mommy and Me pictures.  A lot of photographers offer mini sessions like these in the spring especially for Mother’s Day.  I did this with the boys last year and I really treasure the pictures.  This would also be a fantastic gift for a Grandmother to look back on her grandkids over the years.

Art.

There are so many companies now that can make interesting creations out of your kids art work.  One of the simplest that I have seen is just taking a piece of art work your kid created and having it framed professionally.  Other companies like Now That’s Personal will take your child’s artwork and turn it into a keychain or pendent.  Plum Prints will take the artwork and make it into a coffee table book.

Cooking.

I should say the gift of not cooking!  Local meal order company Carpool Caterer makes meals to go that have everything you could possibly need to feed your family.  My only complaint is that they don’t come over and do the dishes but bless the mom you know with some paper plates and napkins and then they can just throw everything away.

Must Haves.

If the lady you are buying for loves having a “must have” item this bamboo bag is one for sure.  As is this Lululemon Wrap.

No matter what you choose just make sure you do so with love and think about the person who are buying for.  Have a wonderful Mother’s Day!

XO,

Tippy

 

In: At Home, Holiday · Tagged: mom, mother's day, mother's day gifts, spring

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Instagram

Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
A white top is an essential in your wardrobe each A white top is an essential in your wardrobe each season. These are my 4 favorite white tops I recently purchased from @target. Everything is linked on LTK and in my stories.

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