Why should you add a newsletter to your marketing strategy?
Because your Instagram followers aren’t really yours.
Because the algorithm doesn’t always show your content to the people who need it.
Because newsletters let you show up where people actually pay attention—their inbox.
When you send a newsletter, you’re not just “posting and hoping.” You’re building a direct, consistent line of communication with your people. No distractions. No algorithm guessing. Just you, your brand, and your message.
Whether you’re a content creator, small business owner, or just getting started—newsletter marketing gives you the power to:
- Share your voice fully (not just in 90 characters),
- Highlight what you want people to see (your newest post, product, event, or offer),
- And build trust that converts, long before someone ever clicks “buy.”
If you’re not using newsletters yet, consider this your sign. I’ll show you how I’m doing it, what’s working for me, and how you can build your own list—even if you’re starting from zero.
Section 1: Social Media Isn’t Enough Anymore
If you’re putting all your content on Instagram or TikTok and calling that a marketing strategy, we need to talk. I love social just as much as the next girl—I’m on there every day sharing looks, tips, blog posts, all of it. But here’s the truth: social media is noisy. It’s crowded. And no matter how good your content is, only a tiny portion of your audience is actually seeing it.
The algorithm doesn’t work in your favor. One minute you’re getting tons of engagement, the next it’s like crickets. And when that happens, it’s not about your content. It’s just how the platforms work.
Even worse? You don’t own your followers. If Instagram shuts down tomorrow or your account gets hacked, it’s gone. You’ve lost your audience and your access to them. That’s why I’m such a big believer in having a space that’s yours. A newsletter is where you stay in control. No algorithm. No guessing game. Just you and your people, right in their inbox.
Section 2: Newsletters Let You Build Real Connection
There’s something different about someone letting you into their inbox. It’s more intentional. You’re not just another post they scroll past while waiting in the pickup line. When someone opens your newsletter, they’re choosing to hear from you—and that builds real connection.
For me, it’s been one of the best ways to speak directly to my audience without distractions. No competing posts, no trending sounds—just my voice, my message, and a chance to share what’s actually important that week. Whether I’m breaking down fall fashion trends or giving marketing tips, my newsletter lets me go a little deeper.
Plus, I get to show more of my personality in a way that’s hard to do in a 10-second Reel. I can tell a story, link a blog post, share a product I love, or spotlight a brand I’m working with—and I know it’s landing in front of people who actually want it.
Section 3: You Can Repurpose What You’re Already Creating
The biggest objection I hear when I talk to clients or other creators about starting a newsletter is this: “I don’t have time to write something new every week.”
But here’s the thing—you probably already are.
If you’re posting to Instagram, writing blog content, creating product roundups, or sharing client wins, you have newsletter content ready to go. The trick is in how you package it. A caption becomes a paragraph. A Reel becomes a tip of the week. A blog post becomes the theme of your whole email.
For me, my newsletters often start with whatever I’m already working on. I just give it a little extra context or pull it together in a way that feels more curated. That’s the beauty of email—it doesn’t need to be brand new, it just needs to be valuable.
Section 4: You Own Your Email List
Social media is amazing—but you don’t own it. You’re at the mercy of algorithms, platform changes, and whether or not your post even shows up in someone’s feed.
Your email list? That’s yours. Every single subscriber signed up to hear from you. They raised their hand and said, “Yes, I want your content.”
When Instagram goes down or reach tanks for no reason (because… it happens), your email list is still there. It’s your most direct, reliable way to connect with your audience. And if you’re building a brand, launching products, or hoping to grow something long-term, that kind of access is gold.
Section 5: Where to Start If You’re Ready to Add Email to Your Strategy
You don’t need a giant list or a complicated funnel to begin. You just need a reason to send an email and a platform to help you do it with ease.
Start by asking yourself:
- What do I want to share regularly?
- How often can I realistically show up in people’s inboxes?
- What value can I offer that makes opening my email worth it?
Once you’ve got a plan, pick a platform that works for you. I personally use Flodesk because it’s beautiful, easy to use, and fits the vibe of my brand without me needing to be a designer. (That link gives you 50% off, by the way.)
Start simple. One email. One message. Show up, offer value, and be consistent. You can grow from there.
Ready to Get Started?
If you want a simple, beautiful email platform that actually makes you want to send newsletters, I can’t recommend Flodesk enough. That link will get you 50% off for your first year, which makes it an easy yes if you’re ready to elevate your email strategy.
Want to see email marketing in action?
📩 Sign up for my newsletter here to get fashion tips, content planning tools, and a peek behind the scenes of my brand every month. I send two emails a month:
– Style x Strategy: A mix of branding, style, and confidence tips
– Content in Style: Tools, prompts, and trends for creators and business owners
XO,
Tiffany
Leave a Reply