The song that’s going to be running through my hea The song that’s going to be running through my head for the next 7-10 business days. #adela #nicolekidman
Yall it’s my girls birthday today and I want to do Yall it’s my girls birthday today and I want to do something special for her!! 

Abby built Golden Lily from nothing into a brand people genuinely love shopping and today is the perfect excuse to go see for yourself. Birthday or not, her page is always worth a scroll.

And if you’re local, don’t sleep on The Last Cut Sale this Sunday (9/20). She pulls together boutiques from all over the area, everything’s discounted, and it’s just a fun day to shop small.

Go show her some love today. Shop her page, wish her happy birthday, and mark your calendar for Sunday. Link in her bio. 🖤
Apparently scarves are going to be “my thing” for Apparently scarves are going to be “my thing” for game day. #thursdaynightlights #footballmom
Reframing the questions in your mind is all it tak Reframing the questions in your mind is all it takes to have the courage to do something new.
I stood in a room at Rooted and Rising yesterday a I stood in a room at Rooted and Rising yesterday and asked people to describe their brand in one sentence.

Silence. Every time.

Not because they don’t have one. Because they’d never actually mapped it out.

So we did — live, with one worksheet. Three word lists. One niche. One clear person on the other end of it.

That was 10 minutes of a 30-minute talk. Booking speakers for 2026? DM me.

Save this so you actually go back and do it.

More on personal branding every Tuesday.
It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
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  • How I’ve Intentionally Grown My Local Audience

    content creation, digital marketing, personal branding · March 26, 2026

    How I’ve Intentionally Grown My Local Audience

    The Edit: Why Editing Your Brand Matters More Than Reinventing It

    content creation, digital marketing, personal branding · February 5, 2026

    The Edit: Why Editing Your Brand Matters More Than Reinventing It

    The Power of Consistency through the Holidays

    digital marketing, personal branding · November 13, 2025

    The Power of Consistency through the Holidays

    Influencer Marketing vs. Personal Branding: Why They’re Not the Same Thing

    content creation, digital marketing, personal branding · October 2, 2025

    Influencer Marketing vs. Personal Branding: Why They’re Not the Same Thing

    Why You Should Add a Newsletter to Your Marketing Strategy

    content creation, digital marketing, personal branding · September 25, 2025

    Why You Should Add a Newsletter to Your Marketing Strategy

    How I Use Fall to Set Up a Successful Holiday Season as a Content Creator

    Christmas, Halloween, personal branding · August 28, 2025

    How I Use Fall to Set Up a Successful Holiday Season as a Content Creator

    Content Silos: The Secret to a Cohesive Personal Brand

    personal branding · June 26, 2025

    Content Silos: The Secret to a Cohesive Personal Brand

    What to Wear When You’re the Content

    personal branding · June 19, 2025

    What to Wear When You’re the Content

    How to Plan One Month of Content (without burning out)

    digital marketing, personal branding · May 29, 2025

    How to Plan One Month of Content (without burning out)

    Instagram

    The song that’s going to be running through my hea The song that’s going to be running through my head for the next 7-10 business days. #adela #nicolekidman
    Yall it’s my girls birthday today and I want to do Yall it’s my girls birthday today and I want to do something special for her!! 

Abby built Golden Lily from nothing into a brand people genuinely love shopping and today is the perfect excuse to go see for yourself. Birthday or not, her page is always worth a scroll.

And if you’re local, don’t sleep on The Last Cut Sale this Sunday (9/20). She pulls together boutiques from all over the area, everything’s discounted, and it’s just a fun day to shop small.

Go show her some love today. Shop her page, wish her happy birthday, and mark your calendar for Sunday. Link in her bio. 🖤
    Apparently scarves are going to be “my thing” for Apparently scarves are going to be “my thing” for game day. #thursdaynightlights #footballmom
    Reframing the questions in your mind is all it tak Reframing the questions in your mind is all it takes to have the courage to do something new.
    I stood in a room at Rooted and Rising yesterday a I stood in a room at Rooted and Rising yesterday and asked people to describe their brand in one sentence.

Silence. Every time.

Not because they don’t have one. Because they’d never actually mapped it out.

So we did — live, with one worksheet. Three word lists. One niche. One clear person on the other end of it.

That was 10 minutes of a 30-minute talk. Booking speakers for 2026? DM me.

Save this so you actually go back and do it.

More on personal branding every Tuesday.
    It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
    No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
    I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
    Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
    The fashion scaries. The fashion scaries.

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