Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
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Dressing Tips, Fashion, Style · September 23, 2025

NOLA Fashion Week 2025: What I Wore, What I Learned, and Why It Mattered

As a creative, I’m always looking for ways to invest back into my creativity. Being in spaces with other people doing creative things feeds me. Even if it’s not a space I actively work in, just being around others and hearing about their process reenergizes me.

One of the hardest parts of being a creative is that there’s no natural break. It feels strange to say something that comes naturally can also be draining, but it is. Being able to pause and refocus isn’t just refreshing, it’s essential.

In past years, I’ve attended New Orleans Fashion Week for three or four days. This year, I was offered an all-access pass to all nine days of events and decided to soak in as much as I could. I planned to attend six days and, while I’m still exhausted, I’m so glad I chose the events I did.

So let’s start here: what is New Orleans Fashion Week and why does it matter?

What Is NOLA Fashion Week?

New Orleans Fashion Week was created by Tracee Dundas to spotlight the vibrant fashion community here in the city. She not only highlights local designers, stylists, and shops, but she also brings in industry pros from other regions to host masterclasses and education sessions.

From Mardi Gras Indian influences to custom gown designers and brands that truly understand the pulse of our community, this week-long celebration proves that New Orleans has its own signature fashion culture, and it deserves to be recognized.

What I Wore

Before we get too far, let’s talk about what I wore. I started planning early with a clear vision for a few key looks. I knew I’d need to thrift some pieces and go down a rabbit hole to source others, but everything came together exactly how I imagined it.

Here is my full look book from the week…

Tiffany Look Book for NOLA Fashion Week

Here is how they all turned out…

What I Learned

Every time I go, I walk away with fresh ideas and insights. This year was no different. Here are a few standouts:

  • Nigel Barker said, “Look for the light.” Whether you’re shooting content or getting ready for the runway, the right light makes all the difference. Find it. Use it. Let it work for you.
  • Juxtaposition is in. Big silhouettes are having a moment. They’re bold, unexpected, and a great way to create a signature look.
  • Layers are your best friend. The SCSC show at Krewe was a layering masterclass. Patterns, textures, unexpected proportions—it was a dream for someone like me who lives for layering.
  • Personal style is a vibe. It’s less about trends and more about confidence. I saw so many people wearing what they loved and what made them feel like the best version of themselves. It was inspiring.
  • You need a few losses to get some wins. If you’re evolving, there will be outfits that don’t hit the way you thought they would—and that’s okay. Growth comes from trying, not playing it safe.
Collage of NOLA Fashion Week shows

Who Was My Favorite?

Easy. I’m ten toes down for Kate Fusilier with Cosmic Collective. She dressed me for Saturday night and absolutely nailed it. She’s shown at NOLA Fashion Week twice now and even hit the NYFW runway this year. She’s on fire.

Another standout? JaeRi Designs. I was obsessed with every single piece. Truly gagged (and I don’t even use that word). From the menswear to the accessories, everything was flawless. I’d wear it all—every last look.

Final Thoughts

Fashion Week always reminds me why I do what I do. It’s not just about the shows or the clothes, although those are incredible. It’s about community, creativity, and finding inspiration in unexpected places.

Whether it was watching emerging designers take bold risks or hearing seasoned pros like Nigel Barker drop wisdom, every moment fueled my creative fire. I walked away with new ideas, deeper connections, and a full camera roll of outfits I loved.

If you’re ever wondering whether attending an event like this is worth it—the answer is yes. It’s worth it for the style, the stories, and the spark it gives you to keep creating.

XO,

Tiffany

In: Dressing Tips, Fashion, Style · Tagged: Fashion Week, New Orleans fashion, New Orleans fashion community, New Orleans fashion designer, New Orleans Fashion Week, NOLA fashion week

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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  • Night Time Swimming: Perfect Dinners for the Pool

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Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen

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