Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Beauty · October 4, 2024

Brows on Point: My Journey with Microshading Touch-Ups

I first got my brows microshaded about five years ago. At the time, I remember being told that the results would last around two years. Looking back, I didn’t fully grasp what that meant. Honestly, I assumed my brows would just fade back to their original state after two years. Spoiler: they didn’t. Like most cosmetic procedures, I’ve learned that microshading requires occasional maintenance. That’s what led me to Heather at Inked and Winked in Mandeville for my touch-up.

Microblading VS Microshading

Microblading:

  • Technique: Creates hair-like strokes to mimic natural brow hairs.
  • Result: Provides a more natural, defined look, especially for those with sparse brows or areas where hair is missing.
  • Best for: People who want to enhance their brows with a subtle, hair-stroke effect.
  • Healing: Often heals with a sharper, more distinct look to the strokes.

Microshading:

  • Technique: Uses a stippling method or tiny dots to create a soft, powdery effect.
  • Result: Gives a fuller, fluffier appearance, similar to a softly shaded makeup look.
  • Best for: Those who prefer a more filled-in, gradient look or who already have some brow hair but want more density.
  • Healing: Typically heals with a more blended, smoother appearance.

Many people choose to combine both techniques to achieve a natural, yet full, brow look!

Session One

Heather and I know each other socially, so when we crossed paths at an event one evening, I mentioned that I’d been filling in my brows more than usual. She immediately offered to take a look and asked me to come by her studio. After checking my brows in person, she was able to assess the situation and recommend the best approach to refresh and maintain them.

Before my first session

Tiffany Before her microshading session

Some areas of my brows had retained pigment, but after several years and sun exposure, the color had started to fade and turn a bit gray, which is totally normal. Heather and I decided to focus on the ends, where I had the least hair and experienced the most fading from my original microshading. We chose a reddish-brown shade to complement my hair while still keeping the overall look natural.

During this session, we focused on shaping and filling rather than individual microblading strokes. As I’ve gotten older and entered perimenopause, I’ve noticed thinning in my brows. The shading helped give them a fuller, more defined appearance.

After Session One

Tiffany after session one

The initial healing process for your brows takes about two weeks. During this time, it’s crucial to stay on top of daily care and keep them moisturized. In the first few days, your brows will appear very dark, but they’ll begin to fade soon after. You’ll notice many changes within the first three weeks, including a possible peeling phase. It’s important not to scratch or peel them, as this can disrupt healing and cause pigment loss.

Heather and her team provided me with a care kit to guide me through the healing process.

These are my brows about three weeks after my session.

Tiffany with her brows done after one week

Session Two

I booked my retouch during my initial appointment, scheduling it for six weeks later. At this session, Heather and I assessed my brows and made a few adjustments. I decided to add some strokes to the tails and opted for a slightly darker shade. I was happy with the shape and size, so we didn’t make any changes there.

Me a few days before session two.

Tiffany a few days before session two.
Setting up for microshading session two.

I am still healing this week from session two but I will keep you updated on my Instagram and here.

Know Before You Go:

  • Time Commitment: My initial consultation was about 30 minutes, the first session was 2 hours, and the second session was an hour and a half.
  • Pain: I felt little to no pain in either of my sessions. Heather has a numbing cream that she applies before you start and during your session. I didn’t feel much of anything after the first initial pass.
  • Makeup: After your session you can go back to wearing makeup almost immediately. Within a few days I was able to use brow gel again.
  • Maintenance: You will need to check in with your brow tech yearly to see if your brows require a touch up. Don’t make the same mistake I did thinking that they will just go back within two years. If you want them to continue to look good you need to maintain them.

Heather with Inked & Winked

Heather and her entire team are great! Professional and thorough, You can find out more about them at their website or Instagram!

XO,

Tiffany

In: Beauty · Tagged: best microblading mandeville, Best Microblading Services in Louisiana: Inked and Winked with Heather, best microshading mandeville, heather inked and winked, heather inked and winked mandeville, inked and winked mandeville, microblading, microblading northshore, microshading

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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