It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
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At Home, Beauty, Life, midlife, Sponsored · May 1, 2024

Sunscreen for the Family

{This post is sponsored by Crown Laboratories and Blue Lizard Sunscreen. All thoughts, opinions and ideas are mine. I want to add that I started using this product long before they approached me and asked to collaborate. It’s important to me that you know I really believe in these products.}

I scream, you scream,
we all scream… for Sunscreen!

When I entered the world of adoption and raising kids that weren’t biologically mine I expected to encounter some issues as they grew. I did not expect one of those issues to be the level of difficulty in finding a sunscreen that worked for everyone.

In our family we have one child with Italian heritage and tans, one who is African American and Caucasian and tans and one who is fair and burns. Everyone in our family reacts to the sun differently. Everyone in our family needs sunscreen. Daily!

Our Difficulties.

Paxton (5) has struggled with eczema since he was a baby. We have finally been able to get it under control the last few years but one thing that will aggravate it is sunscreen. I quickly realized when he was a baby that I couldn’t use anything that was a spray. As soon as it was on him I would see the little eczema patches start to form on his arms and by his knees. Lotion sunscreen in a bottle was our only option and then we were limited by the ingredients. Anything with fragrance or oxybenzone seem to be the things that irritated his skin the most.

Last year I was introduced to Blue Lizard Sunscreen by my esthetician. I was explaining to her how difficult it was to find the right sunscreen for Paxton that worked for him and the rest of the family. She sent me home with some samples and I tried it on everyone that weekend. Magic! No eczema breakout and the coverage lasted for hours.

Myth Busters.

African American’s still need to wear sunscreen. This is a large misconception for people. Their dark skin is still susceptible to burning, premature aging and skin cancer. This is what made it even more important to have a sunscreen that worked for everyone in our family.

Being an Outdoor Family.

We find ourselves outdoors often. From soccer games to Mardi Gras to festivals and the pool we spend a large amount of time outside in the sun. The boys find this wonderful but for our skin it’s not going to be good long term unless we are all protecting our skin.

I personally have seen the difference that sun protection makes with my own skin. I am now making it more of a priority to apply sunscreen on my face and neck daily. We have also started to apply it daily to Justin’s head and the kids faces. Paxton also has a shaved head and when we are outside for any length of time I cover his head with a hat or apply sunscreen.

Choosing the right sunscreen for your family.

Since we all agree that everyone needs to use sunscreen, how do you know what to look for in purchasing the right sunscreen? First, know that many sunscreens on the market are full of ingredients they don’t need. Things to make them smell good, apply easier or feel lightweight. These ingredients don’t make you safer from the sun.

Mineral based sunscreens like Blue Lizard have zinc oxide as the active ingredient. Unlike a chemical based sunscreen that protects you once the UV rays have entered your skin mineral based sunscreen acts like a mirror and reflects the UV rays away from you. This makes the product safer and more effective.

Don’t believe me? Check them out on EWG.org. I use this website to check out all the products I use on the kids but especially sunscreen.

Your skin is the largest organ in your body and whatever you put on it is going to be absorbed. You need to protect your skin from the sun but you also need to protect your organs from chemicals via skin absorption. That’s why the choice we make in sunscreen is so important for us and our kids.

Special Offer.

Blue Lizard Sunscreen is offering a 30% discount to my followers by using code TIFFANY30. Visit their site here to order!

In: At Home, Beauty, Life, midlife, Sponsored · Tagged: anti aging, blue lizard, blue lizard sunscreen, crown labratories, family, outdoors, skin cancer, skin protection, soccer, sun protection, sunscreen, tanning

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Comments

  1. Christy says

    February 19, 2019 at 7:43 am

    Thanks for the info!!

    Reply
  2. Jess says

    February 19, 2019 at 8:35 am

    I love Blue Lizzard! Time to stock up, thanks for the discount code! ❤️

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
Do you even know when your people are online? Mos Do you even know when your people are online?

Most people post when it is convenient for them. When the content is ready. When they finally have a free minute. But convenience and strategy are not the same thing.

Think about your own habits. When do you pick up your phone? Wake up. Car line. Lunch. That midafternoon coffee break. After dinner. Your audience has the same predictable scroll moments; you just need to know which ones belong to you specifically.

And here is the thing. You do not have to guess.

Instagram, Facebook, and TikTok all give you audience activity data. They are already telling you when your people are online. Most people just never go look.

Morning has always been my best posting time. But I did not assume that, I checked my insights and the data backed it up. Yours might surprise you.

Swipe through for the exact steps to find your peak posting windows on all three platforms.

Go check your insights today. You might be posting at the wrong time every single day.
Save this so you know exactly where to look.

More digital strategy every Tuesday... follow along so you do not miss it.

Work With Me

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