Paxton’s 13th birthday trip was basically one long Paxton’s 13th birthday trip was basically one long session in Mother Nature’s sauna. We sweated through every outfit, every park, and probably lost our body weight in water.

But if there’s one thing this family is going to do, it’s look as cute as possible while melting.
Jaws 🦈 is one of my all-time favorite movies. Dire Jaws 🦈 is one of my all-time favorite movies. Directed by Spielberg, it’s a true classic, and I’ve been obsessed since I was a kid. I’ve watched it more times than I can count and have read the book three times.

When we planned our trip to Universal, I told Tia there was only one thing I wanted: a Jaws manicure. Even though the ride is gone, there were still plenty of Jaws props to see, and our hotel even had this incredible sand sculpture in the lobby. It was the perfect excuse to share a few of my favorite facts about one of my favorite movies.

My 5 favorite Jaws facts:

1. “You’re gonna need a bigger boat” wasn’t in the script. Roy Scheider ad-libbed the line. Fun fact: if I ever own a beach house, I’m naming it A Bigger Boat.
2. In the novel, Chief Brody’s wife, Ellen, has an affair with Matt Hooper. That storyline was completely removed from the film.
3. Spielberg intentionally filmed the shark more like a serial killer than an animal. The stalking behavior and carefully built suspense gave it almost human-like characteristics and leaned heavily into Hitchcock-style suspense.
4. The mechanical shark, nicknamed Bruce, was never properly tested in salt water. It malfunctioned so often that Spielberg was forced to show it less, which ended up making the movie even scarier by relying on suspense and John Williams’ unforgettable score.
5. That iconic, Oscar-winning score? It’s essentially just two alternating notes: E and F. Somehow, those two notes became one of the most recognizable pieces of music in movie history.

What’s a movie you’ve seen so many times you can practically quote it from memory?
Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
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Decorating, Entertaining, Halloween · September 13, 2024

Floating Witch Hat and Candle Tutorial

Halloween has always been one of my favorite times of the year, a season where creativity and imagination truly come to life. For me, decorating for Halloween isn’t just about putting up a few spooky decorations; it’s about transforming our home into a magical, eerie wonderland that delights everyone who walks through the door. When I first stumbled upon pictures of floating witch hats and candles online, I knew I had to bring that enchanting atmosphere into our home. The idea of having these mystical elements hovering in our space was too perfect to pass up. However, I couldn’t find a tutorial that walked me through the process, so I decided to create my own and share it with all of you.

{This post contains affiliate links. This means if you purchase from the links provided, I make a small amount of commission at no additional cost to you.}

Witch Hats – Tutorial

When I first started this project, my plan was to use monofilament line to hang the decorations. However, I quickly realized that the line wasn’t holding up as well as I’d hoped—the wind kept causing it to slip off the plastic hooks. To solve this, I switched to using beige upholstery thread, which provided much better stability.

For the hooks, I opted for these 3M Round Cord Clips. We used them both inside and outside the house, and they worked perfectly. Even three years later, they’re still securely in place.

As for the witch hats, you can easily buy them in bulk on Amazon.

Witch hats on the front porch - Tutorial
Witch hats on the front porch
Witch hats on the front porch
Witch hats on the front porch

Candles – Tutorial

We used the same 3M Round Cord Clips inside and outside the house. They’ve held up beautifully for three years, serving as hangers for keys last Halloween and even ornaments during Christmas.

For the floating candles, I recommend these candles. To hang them, I took a long piece of monofilament line and hot glued it to both sides of the top of the candle to create a loop. Since the candles are a bit heavy, centering the loop on the hook helps them hang straight. To avoid burning your fingers while hot gluing, I suggest applying a small amount of glue to one side of the candle and letting it cool for a few seconds. When it’s still warm but not too hot, press the monofilament line into the glue, let it set completely, and then repeat on the other side. Be sure to allow the hot glue to cure fully for 24 hours before hanging the candles.

Candles in the front foyer - Tutorial
Candles in the front foyer

Last year we hung these keys rather than doing the candles again. As you can tell we are very Harry Potter inspired in our Halloween decor.

Transforming your home into a Halloween wonderland doesn’t have to be complicated or costly. With a few simple materials and a little creativity, you can create a magical atmosphere that delights both kids and adults alike. The floating witch hats and candles have become a staple in our Halloween decor, bringing a touch of the supernatural to our home year after year. Whether you’re hosting a spooky party or just want to add some eerie elegance to your space, these DIY decorations are sure to impress. I hope this tutorial inspires you to get crafty and make your own Halloween magic. Happy decorating!

Keep it Spooky,

Tiffany

For more Halloween ideas from your HalloQueen check it out here…

In: Decorating, Entertaining, Halloween · Tagged: DIY, floating candles, floating witch hats, halloween, halloween decor, halloween diy, halloween fun, harry potter

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Paxton’s 13th birthday trip was basically one long Paxton’s 13th birthday trip was basically one long session in Mother Nature’s sauna. We sweated through every outfit, every park, and probably lost our body weight in water.

But if there’s one thing this family is going to do, it’s look as cute as possible while melting.
Jaws 🦈 is one of my all-time favorite movies. Dire Jaws 🦈 is one of my all-time favorite movies. Directed by Spielberg, it’s a true classic, and I’ve been obsessed since I was a kid. I’ve watched it more times than I can count and have read the book three times.

When we planned our trip to Universal, I told Tia there was only one thing I wanted: a Jaws manicure. Even though the ride is gone, there were still plenty of Jaws props to see, and our hotel even had this incredible sand sculpture in the lobby. It was the perfect excuse to share a few of my favorite facts about one of my favorite movies.

My 5 favorite Jaws facts:

1. “You’re gonna need a bigger boat” wasn’t in the script. Roy Scheider ad-libbed the line. Fun fact: if I ever own a beach house, I’m naming it A Bigger Boat.
2. In the novel, Chief Brody’s wife, Ellen, has an affair with Matt Hooper. That storyline was completely removed from the film.
3. Spielberg intentionally filmed the shark more like a serial killer than an animal. The stalking behavior and carefully built suspense gave it almost human-like characteristics and leaned heavily into Hitchcock-style suspense.
4. The mechanical shark, nicknamed Bruce, was never properly tested in salt water. It malfunctioned so often that Spielberg was forced to show it less, which ended up making the movie even scarier by relying on suspense and John Williams’ unforgettable score.
5. That iconic, Oscar-winning score? It’s essentially just two alternating notes: E and F. Somehow, those two notes became one of the most recognizable pieces of music in movie history.

What’s a movie you’ve seen so many times you can practically quote it from memory?
Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.

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