Twas the night before the Spooky Spectacular…. #bi Twas the night before the Spooky Spectacular…. #bigbadboot #halloween #spookyspectacular #halloweencostume
A lot of small businesses think influencer partner A lot of small businesses think influencer partnerships are for big brands with big budgets.
They are not.

As we head into November and December this might be exactly the right time to think about working with an influencer to get your business in front of a new audience.

Here is the thing most people miss. When you work with an influencer you are not just getting a post. You are accessing their entire sphere — people who trust them, follow them, and buy based on their recommendations. Believe it or not there are people in your own community who have never heard of your business. An influencer partnership is one of the most effective ways to change that.

Before you reach out there are a few things you need to know.

Know whether you can afford a paid partnership or if it needs to be gifted and go in leading with that. Look beyond follower count because engagement, story consistency, and content alignment matter more. Check the mutuals because less overlap between their followers and yours means more new eyes on your brand. Be specific about what you want and get whatever you agree on in writing. A full campaign with multiple posts and stories is not happening on a gifted exchange so be realistic about your ask.

The brands that are easiest to work with are clear, professional, and upfront from the first message.
Be that brand.

Save this before you reach out to your first influencer.
More digital strategy every Tuesday — follow along so you do not miss it.
Opportunity isn’t pie, I say it all the time. When Opportunity isn’t pie, I say it all the time. When I get an opportunity my first instinct is to figure out who else I can bring into it because somebody did that for me and it changed everything. You don’t need a big platform to do this, you need to say her name, send the referral, share her stuff and mean it. Pick one this week. Tag the woman you’re doing it for 👇
Welcome to Jurassic Park 🦖 🦕 This will always be Welcome to Jurassic Park 🦖 🦕 

This will always be my favorite family Halloween costume that turned into my favorite Christmas Card. Shooting this was fun but required assistance from @melissa.blove’s entire family to wrangle everyone and set off the smoke bombs. 

#halloween #halloweencostumeideas #jurassicparkcostume #familyhalloweencostumes
Football season is done. I never even got to wear Football season is done. I never even got to wear one of my fall football outfits so just wait for basketball season. 

I’ve gotten used to this blue and green but next year we move to red and black. What do you do when your kids school colors aren’t in your color palette???
OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
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Family · May 27, 2024

Taking Your Kid to Their First Concert

I was talking to a friend the other day about how much I enjoy this stage of having kids. I always thought I enjoyed the baby years, but as they have gotten older, I’ve realized that I might have just told myself that to get through the chaos of early parenting. Watching the boys grow and develop their own likes and dislikes is such a fun part of being a parent. I get to teach them about things I love, and they teach me things too.

Pax and I at The Bad Bunny Concert
Peyton and I at the Drake Concert

In December, we bought several Pelicans tickets as part of the kids’ Christmas gifts. One night at a game, Peyton saw that Drake was coming to town and asked if we could go together. Our family loves live music, so going to a concert with the kids was something I was excited about. After discussing it with Justin, we decided to go for it.

Not long after I took Peyton to see Drake, Paxton wanted to go to a concert too. He chose Bad Bunny, and I got us tickets to see him perform. Since the older boys are only 11 months apart, they always want to do something as soon as the other one has done it. Porter, our youngest, will have to wait until he’s 10 or 11 for his turn.

Bad Bunny Concert
Drake Concert

It had been a while since I attended a concert, so here are a few things I had forgotten:

Parking is Wild: The parking situation for Drake was especially chaotic. I wish we had left the house much earlier than we did. It took almost two hours to get to the city, and then we had to park and walk. When I went back with Pax to see Bad Bunny, I left earlier and parked on Poydras Street, which made for a much better experience.

Everything Starts Late: My kids are not patient, and concert schedules don’t help. Peyton and I arrived a bit late for Drake, which meant we missed some of the opening acts. For Bad Bunny, we arrived too early and had to wait inside for about two hours. The waiting was tough, but once the concert started, they completely forgot about it.

Late Nights: Both concerts ended past midnight. Why can’t concerts start at 5 PM? For someone who’s usually in bed by 8 PM, it was a long night. The only downside to living on the Northshore is the long drive home after a late evening.

Peyton with Drake
Peyton before the Drake Concert

Both concerts were great experiences, and I would do it again with them. I had a long conversation with each of them before their concert about how these are adult events and that they needed to act accordingly. I wanted to make sure they understood the importance of respecting people’s space and having proper concert etiquette.

One last thing: I used SeatGeek to purchase our tickets. I bought both sets on the secondary market and probably paid a bit more because of it. For Drake, I picked seats in the upper bowl of the arena because Peyton can be sensitive to light and sound. For Bad Bunny, we lucked out and got seats in the Hub Suites. If I had to do it again, I probably wouldn’t choose the suites because the vibe is different. There’s something about being packed in with the regular crowd that feels right for a concert.

Both kids asked to be on the floor next time, but I told them that’s an experience for high school or college friends—mom is too old for that.

Bad Bunny Concert

My parenting philosophy has always been to just try it. We’ve had wonderful experiences, terrible ones, and often there’s a 15-minute span during any outing where I wonder, “Why do we even leave the house?” It’s always a little crazy, but I never regret the memories I’m making with them, no matter how wild things get. For now, I’m savoring the fact that their first concert experience was with mom.

XO,

Tiffany

In: Family · Tagged: Bad Bunny Concert, concert, concerts with kids, concerts with tweens, Drake Concert, spending time with kids, things to do with teens

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Twas the night before the Spooky Spectacular…. #bi Twas the night before the Spooky Spectacular…. #bigbadboot #halloween #spookyspectacular #halloweencostume
A lot of small businesses think influencer partner A lot of small businesses think influencer partnerships are for big brands with big budgets.
They are not.

As we head into November and December this might be exactly the right time to think about working with an influencer to get your business in front of a new audience.

Here is the thing most people miss. When you work with an influencer you are not just getting a post. You are accessing their entire sphere — people who trust them, follow them, and buy based on their recommendations. Believe it or not there are people in your own community who have never heard of your business. An influencer partnership is one of the most effective ways to change that.

Before you reach out there are a few things you need to know.

Know whether you can afford a paid partnership or if it needs to be gifted and go in leading with that. Look beyond follower count because engagement, story consistency, and content alignment matter more. Check the mutuals because less overlap between their followers and yours means more new eyes on your brand. Be specific about what you want and get whatever you agree on in writing. A full campaign with multiple posts and stories is not happening on a gifted exchange so be realistic about your ask.

The brands that are easiest to work with are clear, professional, and upfront from the first message.
Be that brand.

Save this before you reach out to your first influencer.
More digital strategy every Tuesday — follow along so you do not miss it.
Opportunity isn’t pie, I say it all the time. When Opportunity isn’t pie, I say it all the time. When I get an opportunity my first instinct is to figure out who else I can bring into it because somebody did that for me and it changed everything. You don’t need a big platform to do this, you need to say her name, send the referral, share her stuff and mean it. Pick one this week. Tag the woman you’re doing it for 👇
Welcome to Jurassic Park 🦖 🦕 This will always be Welcome to Jurassic Park 🦖 🦕 

This will always be my favorite family Halloween costume that turned into my favorite Christmas Card. Shooting this was fun but required assistance from @melissa.blove’s entire family to wrangle everyone and set off the smoke bombs. 

#halloween #halloweencostumeideas #jurassicparkcostume #familyhalloweencostumes
Football season is done. I never even got to wear Football season is done. I never even got to wear one of my fall football outfits so just wait for basketball season. 

I’ve gotten used to this blue and green but next year we move to red and black. What do you do when your kids school colors aren’t in your color palette???
OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl

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