Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Family, Kids, Life, Summer · May 7, 2021

The Summer of Yes

When I became a Stay at Home Mom summer was the hardest time of the year for me to navigate.  I would go out on a limb, in true transparency, and say the first few were pretty miserable.  Over the year I got better at navigating summer time with the kids by knowing that I need to make a plan in the spring for how we will fill our days.  

The first summer I stayed home with them they were really too little to enjoy a lot of the things my friends were doing with their kids. Peyton was a runner at the time and it was hard for me to handle he and Paxton alone.  The second summer I was pregnant and that’s all I really have to say about that.  Pregnant.  In the summer.  In south Louisiana.

The first summer after Porter was born I started to see the light.  I hired a mother’s helper and she would come once or twice a week to watch the kids while I caught up on things around the house or just took a second to catch my breath.  Since then summers have become easier and easier which has meant more fun for all of us.  Everyone can swim, no one is taking naps anymore, it really has become a time of the year I look forward too so much.  

Boys sitting at the pool - Summer of Yes

The Summer of YES

The Summer of Yes started a few years ago.  I love having a plan for the summer but I wanted the kids to have input too.  It is their summer after all.  We came up with a few things to get them in on planning out the summer fun.  

Summer Lists

This is the first summer that I have let the kids make their own lists.  I created the categories and they filled in the lists with their choices.

I was very specific to tell them that we may not be able to do ALL of the things they had on their lists but that we would try.  Whatever we don’t finish in the summer will spill over into the fall or maybe into the first break from school.

  • Place to visit
  • Thing to eat
  • Water Game to play
  • Something they want to learn
  • People to visit
  • Something I want
  • People at my birthday
  • Snacks I want to try
  • Games I want to play
  • Chores I want to do

Schedule- Weekly and Daily:

So I personally do better on a schedule.  Just for myself I plan out my gym time, social events and work at least a week in advance.  Because of this I do schedules with the kids a lot too because it helps me to stay on track and it also helps them to keep up with the days of the week.

Weekly:

  • Monday: Mom working morning // Afternoon Activity
  • Tuesday: Pool Fun or Park Fun
  • Wednesday: Stay home day // Mom working Afternoon
  • Thursday: Mom working morning // Pool Day // Blaum Day
  • Friday: Fieldtrip Friday

Daily: (before tv or ipad)

  • Make bed, dress and brush teeth
  • Complete your daily chore
  • Read 10 minutes
  • Do an activity, worksheet or draw a picture
  • Play outside
  • Night – Set table and then clean away dishes

Now I am going to be completely honest with you.  I have the best intentions when I make these lists but it doesn’t always last.  So we shall see.  I will update y’all throughout the summer and see how long I can stay on my A game.

I hope this gives you some extra ideas for planning your summer.  I am really looking forward to ours…

XO,

Tiffany

In: Family, Kids, Life, Summer · Tagged: fun summer, planning your summer, staying organized in the summer, summer, summer activities, summer fun with kid, summer of fun, summer of yes, things to do with kids, what to do with kids in the summer

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Comments

  1. Kathleen says

    May 9, 2018 at 8:07 am

    You’re such a good mom-these ideas are wonderful! Looks like you’ll have another wonderful summer filled with memories!

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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