Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Dressing Tips, Style · January 13, 2022

Blazers to Buy Now and Keep Forever

Blazers to Buy Now and Keep Forever: Tiffany in a plaid Lane Bryant Blazer
Blazers to Buy Now and Keep Forever: Tiffany in a plaid Lane Bryant Blazer
Tiffany in a Lane Bryant Plaid Blazer
Tiffany in a Lane Bryant Plaid blazer
Blazers to Buy Now and Keep Forever: Tiffany in a LOFT white blazer
Blazers to Buy Now and Keep Forever: Tiffany in a LOFT white blazer
Tiffany in a white LOFT Blazer
Blazers to Buy Now and Keep Forever: Tiffany in a jersey houndstooth Old Navy Blazer
Blazers to Buy Now and Keep Forever: Tiffany in a jersey houndstooth Old Navy Blazer
Tiffany in a jersey houndstooth Old Navy Blazer

Blazers are classic. If you find the right one it will work for you for years. They are easy to style, look effortlessly chic and just have this edge of sophistication. If you were going to invest in one piece this year my suggestions would be a blazer.

When looking for the perfect blazer for you there are a few things you should consider.

  1. Make sure that the color or pattern works in your existing wardrobe. It can be misleading to get something that is really on trend for the season and miss the opportunity to get a blazer that will transition in your wardrobe for year.
  2. Try the blazer on and move around in it. I am broad in the chest and shoulders so when I am trying a blazer on I am going to wrap my arms around my chest and squeeze. This is my tell tale sign if it will be too tight in the arms.
  3. When in doubt, size up. It is so much easier to size up and have something tailored than it is to squeeze into a blazer that is uncomfortable.
  4. Speaking of size make sure the sleeves hit right above your wrist. This is something that makes a blazer look tailored and fitted to your frame. If the sleeves are too long take it to a tailor and they can fix it quickly. P.S. Sleeve length matters on oversized blazers too. Having the sleeves at the right length is what keep oversized looking chic and not frumpy.
  5. Last, Look at where the bottom of the blazer hits you on the hips. You should aim for right on your hip bone or slightly below. Unless you are going for an oversized look or menswear then it can be longer. Depending how tall you are and how long your torso is will depend on where the blazer falls on you. This is why one that works on your friend that is the same size as you won’t work on your body. Try things on!

{This post contains affiliate links. This means if you purchase from the links provided I make a small amount of commission on the sale at no additional cost to you.}

What kind of blazer should you invest in?

Blazer’s can be pricey so it is good to make sure that you are going to get a lot of wear out of the piece. I am highlighting four styles of blazers that would work in just about any wardrobe.

White

A white blazer is going to make so many gorgeous outfits. It can work from casual to work and all the way through to dressier outfits. White looks crisp, clean and expensive. I love wearing my white blazer with an all black look. It just adds a pop.

Here are a few of my favorites…

Pattern

Pattern blazers are classic. I love a hounds tooth, plaid or tweed. Patterned blazers in the winter and fall are a fun nod to menswear. I love how you can take a super feminine outfit and add a tweed blazer and it adds a level of edge to the whole look.

Here are a few of my favorites…

Colored

I love a good bold colored blazer. There are so many good reds and pinks that are currently out there. I also have been finding a lot of power blue too. I am also thinking that post Inauguration we are going to see more jewel tone jackets because that was a whole mood.

Here are a few of my favorites…

§§cs§§

Oversized

This is more on the trendy side so if you are looking for a real, long term investment piece I would look in one of the other three categories. The goal in making a oversized piece work is getting something that won’t swallow you. We are looking for a slightly oversized look but still keep in mind where the shoulder seam hits and also the length. You want it to look like you took your boyfriends jacket, not like you are swimming in it.

Here are a few of my favorites…

XO,

Tiffany

We Five Kings Blazers to Buy Now and Keep Forever

In: Dressing Tips, Style · Tagged: blazer, blazers you will keep forever, capsule wardrobe, classic blazer, classic looks, finding the right blazer, Investment pieces, shopping for blazers, the perfect blazer

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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