Paxton’s 13th birthday trip was basically one long Paxton’s 13th birthday trip was basically one long session in Mother Nature’s sauna. We sweated through every outfit, every park, and probably lost our body weight in water.

But if there’s one thing this family is going to do, it’s look as cute as possible while melting.
Jaws 🦈 is one of my all-time favorite movies. Dire Jaws 🦈 is one of my all-time favorite movies. Directed by Spielberg, it’s a true classic, and I’ve been obsessed since I was a kid. I’ve watched it more times than I can count and have read the book three times.

When we planned our trip to Universal, I told Tia there was only one thing I wanted: a Jaws manicure. Even though the ride is gone, there were still plenty of Jaws props to see, and our hotel even had this incredible sand sculpture in the lobby. It was the perfect excuse to share a few of my favorite facts about one of my favorite movies.

My 5 favorite Jaws facts:

1. “You’re gonna need a bigger boat” wasn’t in the script. Roy Scheider ad-libbed the line. Fun fact: if I ever own a beach house, I’m naming it A Bigger Boat.
2. In the novel, Chief Brody’s wife, Ellen, has an affair with Matt Hooper. That storyline was completely removed from the film.
3. Spielberg intentionally filmed the shark more like a serial killer than an animal. The stalking behavior and carefully built suspense gave it almost human-like characteristics and leaned heavily into Hitchcock-style suspense.
4. The mechanical shark, nicknamed Bruce, was never properly tested in salt water. It malfunctioned so often that Spielberg was forced to show it less, which ended up making the movie even scarier by relying on suspense and John Williams’ unforgettable score.
5. That iconic, Oscar-winning score? It’s essentially just two alternating notes: E and F. Somehow, those two notes became one of the most recognizable pieces of music in movie history.

What’s a movie you’ve seen so many times you can practically quote it from memory?
Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
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Dressing Tips, Fashion, Shopping, Style · September 22, 2020

Clothing Rental Subscription Services to Refresh Your Wardrobe

Clothing rental isn’t a new concept. We have all seen the success of Rent The Runway. The new concept is existing retailers allowing you to rent their current collections for a monthly fee. Places like Eloquii, Banana Republic and New York and Company just to name a few.

If you asked me what I was shocked to see available in the fall of 2020 it would be how many retailers are offering their current clothing for rent. These business models were in the works pre pandemic but now with many of us working from home, not attending a lot of events and cutting back on outings in general we all need less clothes. Which means less sales for clothing retailers.

The concept of renting clothes isn’t just one to boost their sales. This opens up your wallet and your closet for so much more. For a minimal monthly fee you can have access to their expansive cloests without adding to yours. Have you always wanted to cretea casule wardrobe? This may be your chance.

I decided I was going to try as many of them as I could over the last few months. I haven’t been able to try them all but here are the ones I have…

Gwynnie Bee

Cost: $49 to $199 a month

Details: 1/2/3/5/7/10 items out at a time / unlimited exchanges

Items: Shirts & blouses, dresses, denim & pants, cardigans & sweaters, jackets & outwear, skirts

Sizing: Regular and Plus

My thoughts: This was probably my favorite box. Everything came fast and all in one box. As soon as I received it they sent me an email outlining how much it would be to purchase items in the box. Cancelling the box was also simple and I was able to do it in their system online. I cancelled before returning my items and just put the outstanding items I had in the mail.

Tiffany in Gwynnie Bee Skirt - Clothing Rental Subscription Services to Refresh Your Wardrobe

Eloquii Unlimited

Cost: $85 a month

Details: 4 items out at a time / unlimited returns

Items: Dresses, tops, bottoms, jackets

Sizing: Plus

My thoughts: I love Eloquii clothes but don’t usually spend the money on them because I don’t have a job in an office and especially now I don’t have a lot of fancy events to go to. I love that this gave me the option to get things I wanted and may only wear once and then I could return and try something new.

One thing I didn’t like was the fact that I had to call the company to cancel the subscription.

Tiffany in Eloquii Unlimited Green and black striped dress

NY&Co Closet – Unlimited Access

Cost: $50 a month

Details: 3 items at a time / unlimited exchanges

Items: Workwear, athletic wear, tops, bottoms, dresses

Sizing: regular

My thoughts: I was the most disappointed with this subscription. They advertised that plus size clothes were available in the box and when I created an account I realized that there were extremely limited items in plus. To be totally honest with you there were three things I could have chosen from. Not at all worth it in my book.

The bigger issue was the fact that I could not just cancel online. I had to call the company to cancel.

Rent the Runway

Cost: $69 to $159 a month

Details: 4 items – 1 swap / 8 items – 2 swaps / unlimited items – unlimited swaps

Items: Everything! Literally active wear to gowns. Accessories and more.

Sizing: regular and plus

My thoughts: I have not used their membership service but I have rented dressed from them in the past. They are very quick to ship and to receive returns. If anything is not correct with your order they are going to make it right quickly.

Banana Republic Style Passport

Cost: $85 a month

Details: 3 pieces / unlimited returns

Items: Tops, bottoms, dresses and jackets

Sizing: 0-14 and XS-XL

My Thoughts: They are offering a wide variety of items and have pages and pages of stock. It looks like it would be easy to stock their closet minimum of 20 items at a time.

NUULY

Cost: $88 a month

Details: 6 items at a time / Unlimited returns

Items: Tops, bottoms, jumpsuits, coats, jackets, dresses, jeans, shorts, etc…

Sizing: Regular and Plus

My Thoughts: If I was to sign up for another box this would be it. There are lots of items and a variety of brands. Just like Gwynnie Bee you aren’t just getting one brands clothing. You can shop from Free People to Cynthia Rowley and hundreds of other brands.

Express

Cost: $59 a month

Details: 3 items at a time / unlimited returns

Items: Dresses, tops, bottoms

Sizing: Regular

There will be new subscriptions becoming available soon. Like with any trend once brands get wind of this they are all going to jump on board. It is a great way to maximize your wardrobe without maximizing your budget.

XO,

Tiffany

In: Dressing Tips, Fashion, Shopping, Style · Tagged: banana republic, capsule wardrobe, clothing rental, clothing rental boxes, clothing rental companies, dressing frugally, dressing on a budget, Eloquii, gwynnie bee, making the most of your clothes, making the most of your space, rent the runway, rental boxes, subscription box, wardrobes on a budget

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Paxton’s 13th birthday trip was basically one long Paxton’s 13th birthday trip was basically one long session in Mother Nature’s sauna. We sweated through every outfit, every park, and probably lost our body weight in water.

But if there’s one thing this family is going to do, it’s look as cute as possible while melting.
Jaws 🦈 is one of my all-time favorite movies. Dire Jaws 🦈 is one of my all-time favorite movies. Directed by Spielberg, it’s a true classic, and I’ve been obsessed since I was a kid. I’ve watched it more times than I can count and have read the book three times.

When we planned our trip to Universal, I told Tia there was only one thing I wanted: a Jaws manicure. Even though the ride is gone, there were still plenty of Jaws props to see, and our hotel even had this incredible sand sculpture in the lobby. It was the perfect excuse to share a few of my favorite facts about one of my favorite movies.

My 5 favorite Jaws facts:

1. “You’re gonna need a bigger boat” wasn’t in the script. Roy Scheider ad-libbed the line. Fun fact: if I ever own a beach house, I’m naming it A Bigger Boat.
2. In the novel, Chief Brody’s wife, Ellen, has an affair with Matt Hooper. That storyline was completely removed from the film.
3. Spielberg intentionally filmed the shark more like a serial killer than an animal. The stalking behavior and carefully built suspense gave it almost human-like characteristics and leaned heavily into Hitchcock-style suspense.
4. The mechanical shark, nicknamed Bruce, was never properly tested in salt water. It malfunctioned so often that Spielberg was forced to show it less, which ended up making the movie even scarier by relying on suspense and John Williams’ unforgettable score.
5. That iconic, Oscar-winning score? It’s essentially just two alternating notes: E and F. Somehow, those two notes became one of the most recognizable pieces of music in movie history.

What’s a movie you’ve seen so many times you can practically quote it from memory?
Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.

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