It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
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Dressing Tips, Style · January 1, 2022

Styling 101

Tiffany styled in a coat and dress with leopard flats - Styling 101
Tiffany in a floral dress with leopard accessories.
Tiffany in a striped dress with a tee and belt
Tiffany in a floral dress with a jacket and white boots.
Tiffany in a sweater, belt and midi skirt. - Styling 101

I was talking to a friend a few weeks ago and she made a comment how certain dresses (like flannel shirt dresses) just don’t work on everyone. My response was that I understood how she felt but I think it is less of not working for someone and more of someone not knowing how to style what they purchased.

There has been a lot of discussion this past year about retailers like Target with people making funny Tiktok’s and other videos about the dresses looking like they are from Little House on the Prairie. On one hand I get their point. There is a definite shift in the fashion industry right now and it relies heavily on your ability to style the pieces you are purchasing in an interesting way.

Last year I wrote a lot about how to buy and what to buy. The entire first 6 months or so of 2021 was dedicated to capsule wardrobes. Learning how to buy is important but now we need to talk about what to do with what you bought.

My theme and focus for 2022 is going to be all about styling. Today we are going to start with the basics but here are a few other arenas we will cover.

  • Styling 101: All of the basics and how I look at my personal style.
  • Styling for a Capsule: How to take what you learned building a capsule wardrobe and apply it to styling.
  • Creating a Personal Style: Taking our own personal style and applying that to a variety of looks.
  • How to Style Seasonal: Picking out styling pieces that will work through a variety of seasons.
  • Styling at the Beach: Staying stylish on vacation.
  • Q and A with a Wardrobe Stylist: Getting the details from a professional.
  • How to style: Taking five classic pieces and styling them different ways.
  • Q and A with a Fashion Merchandiser: Learning how to style within a store.
  • Q and A with 4 Local Style Icons: how to develop your personal style.
  • How to Style: Layering
  • How to Style: Belts

My Personal Style

Tiffany in a camel and black outfit - Styling 101

When I style my outfits there isn’t a look I am trying to achieve. It’s a feeling. I used to dress and try to achieve a certain look in the mirror, but it didn’t always work. I started relying on how the outfit made me feel when it was styled which is pretty much how I dress in general. If I feel good in it, I am going to wear it.

I always want to make things my own. That is what I consider being a person’s “personal style”. Taking an item that you see on the shelf and making it work within your personal aesthetic.

I always want things to look three ways when I am dressing.

  • Bold – I am not a wallflower and neither are my outfits. I like to dress where my clothes stand out.
  • Unique – I want everything to look like it has my personal stamp on it. I always look at things and think, how can I make this different than how anyone else will wear it. I also don’t mean this in an overwhelming way. It can be as simple as putting a brooch on a casual outfit. The little things sometimes are what make outfits the most visually interesting.
  • Fun – I believe at my core that fashion and style should be fun. I think that even in the most traditional settings there is a way to dress in a fun manner. I always want my style to be a reflection of my personality.

Developing Your Personal Style

Now that you know a little bit about my personal style, I want to talk to you about developing yours. I am all about developing questions. Just ask my social media clients. I ask one hundred questions about who their ideal client is. It is an important step in any process to know your why. I am going to show how to develop that why in your styling.

  • How do you want to feel when you get dressed?
  • What is your core style? Traditional, Classic, Urban, Trendy, etc…
  • What is one area of your body that you love?
  • What is an item of clothing that you love?
  • What is an accessory that you love?
  • What is one outfit you remember wearing and it made you feel your best? What was it about that outfit that made you feel that way?

The next time you are planning what to wear I want you to think about all of these things. Also, try planning outfits out before you are getting dressed. Don’t wait until you are getting dressed. Pulling your outfit together right before you get dressed can add to your stress and leave you feeling less than perfect in your outfit.

How to Style

Chances are you have enough in your closet to pull your looks together, but I wanted to give you some direction on things you need to style. These are a few things that I like to have at my disposal for styling my outfits.

  • Belts – variety is your friend. Thick, thin, buckle in the front, snaps in the back. They all have their place in an outfit.
  • Jewelry – Necklaces, earrings and bracelets will always come to mind but brooches are also fun and add a classic touch to outfits.
  • Jackets /Kimonos / Cardigans – Outerwear is always necessary at certain times of the year but it can also be part of styling to. Don’t let an opportunity to make an outfit your own be passed up even if it is a beautiful piece to keep you warm.
  • Turtlenecks / Tees / Tanks – layering does not always have to be over your outfit. You can layer under too.
  • Shoes – There will always be a special place in my heart for shoes.
  • Hats and Headbands – you know I am a hat girl.
  • Scarf – I think there is potential for a neck scarf comeback.

I am so excited about this series. I really think it is going to be helpful. Let me know if there is anything I am missing, and I will make sure to include it. Have a wonderful start to your New Year!!

XO,

Tiffany

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In: Dressing Tips, Style · Tagged: how to style your outfits, personal style, styling clothing, styling your outfits

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
Do you even know when your people are online? Mos Do you even know when your people are online?

Most people post when it is convenient for them. When the content is ready. When they finally have a free minute. But convenience and strategy are not the same thing.

Think about your own habits. When do you pick up your phone? Wake up. Car line. Lunch. That midafternoon coffee break. After dinner. Your audience has the same predictable scroll moments; you just need to know which ones belong to you specifically.

And here is the thing. You do not have to guess.

Instagram, Facebook, and TikTok all give you audience activity data. They are already telling you when your people are online. Most people just never go look.

Morning has always been my best posting time. But I did not assume that, I checked my insights and the data backed it up. Yours might surprise you.

Swipe through for the exact steps to find your peak posting windows on all three platforms.

Go check your insights today. You might be posting at the wrong time every single day.
Save this so you know exactly where to look.

More digital strategy every Tuesday... follow along so you do not miss it.

Work With Me

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