Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Fashion, Sponsored · April 18, 2018

Hats Off – Collaboration with Haute Dames Couture

This post was sponsored by Haute Dames Couture.  All thoughts, opinions and ideas are mine.

One of the things I enjoy about living in the south is we still like to get dressed up for certain events.  I love to dress up for a nice dinner or church but when it comes to occasions like Easter, Christmas and Mother’s Day I want to put in a little extra effort.

That’s why I was excited when  Haute Dames Couture approached me a few months ago about collaborating with them on a feature on their hats.  It just so happens that it is a tradition for my Mom and I to have tea at the Windsor Court each year for Mother’s Day which is the perfect occasion for a lady to wear a nice hat and gloves. With this in mind, I gladly accepted the meeting to discuss what we would feature and learn more their business.

Owners Sue Capitelli and Debbie Evans are the very definition of proper southern ladies because of this I made sure to wear a beautiful Lilly Pulitzer dress. After all, you need to bring your “A” game when you are meeting with two Southern Belles! We met in Sue’s home and they were quick to offer me tea or coffee and we chatted in the formal dining room.

We discussed ideas for my hat in depth but I gave them full creative license with what they were creating.  They showed me several hat bases and I provided them five dress and shoe options for them to choose from.  I tried on hats of all shapes and sizes and the ladies were very through to make sure that the hat fit my face shape but also that it didn’t overpower my dress.  We chose a white hat that was sheer as the base and they chose a watercolor print dress that was light and breezy.

We had two different fittings for my hat and then I was able to pick it up.  When I saw the finished product I made my final decisions on my other accessories.  I decided to pair my dress with a rose gold shoe and a white gloves that were sheer to match the hat.

I want to talk about the quality of this hat.

  • First, the fact that there were two fittings for the hat made sure it was customized to me.
  • Second, the manner in which they chose the flowers showed an incredible attention to detail.
  • Third, these ladies didn’t have the right feathers for my hat so they stripped the color out of a set to make sure they were the perfect shade to match my dress.
  • Last, they gave me in depth instructions on how I should store and care for my hat which was great information.

Glove Etiquette…

  • The Gloves that I am wearing are vintage and are called shortie gloves.  They come up to my wrist and you could wear them with a watch or bracelet.
  • Rings and watches are to be worn under the glove and bracelets can be worn on top.
  • Gloves are to be removed when eating and placed in the lap or in your handbag.
  • It is acceptable to shake hands while wearing gloves
  • Make sure that your gloves are situationally appropriate.

Wearing a hat like this requires the right venue and occasion so for what occasion would you wear something like this?  There is always an opportunity to wear a hat to a high tea, wedding, or the racetrack for the derby but, in my opinion,  just make an occasion to wear it.  Life is too short not to be fancy. We all spend too much time worrying about if something is appropriate for an event and the truth is you should just wear a fancy hat when you want to wear one!

But, for the record, l will be wearing my hat to the Windsor Court for Tea and on Mother’s Day for brunch with my family.

XO,

Tippy

In: Fashion, Sponsored · Tagged: covington, custom hats, gloves, hat, hats, haute dames couture, milliner, Shop Local

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Comments

  1. Candace King says

    April 18, 2018 at 9:14 am

    You look beautiful in this Tiffany! Hope you and your mom enjoy yourselves when Mother’s Day arrives. We love you!

    Reply
  2. Kathleen says

    April 18, 2018 at 2:47 pm

    So beautiful!! I had no idea it was such a process, and the glove etiquette info is so interesting! As a upper midwesterner, I had no idea! Love the dress, too-such an elegant and feminine look!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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