Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
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Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Boutique Profile, Sponsored, Style · November 24, 2021

Boutique Profile – The Purple Tiger

The number one question I get on the blog is where people can find plus size clothing locally. There aren’t many places unfortunately, but in the last year I have been finding more and more plus size boutiques popping up. Even better, more size inclusive boutiques are being started and that is what brings me to today’s boutique profile, The Purple Tiger Boutique.

Tiffany in a LBD from The Purple Tiger Boutique
Tiffany in a black denim jacket from The Purple Tiger Boutique
Tiffany in a black sequin to from The purple Tiger Boutique

Plus size women have always wanted to be able to shop in the same store as their straight size friends. Plus size only stores are nice but I want to walk into the same store as my size 8 friend and shop the same styles in my size. It is so refreshing to see boutiques, brands and stores offer one item in a full-size run of XS to 3XL (although it is even better when they can go through a 5XL or higher)

Owner, Megan Armstrong, is doing just that with her online shop The Purple Tiger Boutique in Metairie, LA. Megan and her team fill online orders in their showroom which offers a select amount of shopping hours as well as local pickup. They also host Facebook Live shopping events each Tuesday, Thursday and Sunday evenings.

I wanted to break down some of the categories of items The Purple Tiger Boutique stocks that will be helpful for your next event or when you just feel the shopping vibes coming on.

Jeans

The one item I didn’t get a picture in. The Purple Tiger stocks Judy Blue jeans and if you know… you know. Judy Blue jeans are one of my favorite suggestions when people say they can never find jeans they love.

Dresses

One of the things I really liked about PTB is the fact that they have a good selection of dresses from casual to dressy to special occasion and a lot of them would even work for the office. It is nice being able to look through a selection of dresses for a lot of different occasions in one place. I am also partial to the little details a lot of their dresses have like the side knot on this PTB LBD.

Tiffany in a LBD from The Purple Tiger Boutique
Tees

If you saw my Holly Dolly Christmas tee the other day that is just the kind of thing PTB keeps in stock. I loved this Saints Christmas tee too. All of their tees are lightweight and easy to wear with leggings or jeans. I picked up an XL in this top just for reference.

View this post on Instagram

A post shared by Tiffany King (@wefivekings)

Tiffany in a Saints Christmas Tee from The Purple Tiger Boutique
Accessories

Shoes, bags, earrings, hats and more The Purple Tiger Boutique can offer you a head to toe look. I was in the office one day when a shipment of shoes arrived. I loved how Megan had her whole staff try them on and give a fit description. It was great to see the detail that they put into making sure you know the fit of what you are buying. We all know that fit descriptions online can be less than stellar.

Tiffany with a green corduroy bag from The Purple Tiger Boutique
Layering

When Megan and I were discussing what I wanted to feature in this profile it was important to me to show you that I could make an entire outfit within their current offerings. I think we have all come across places where you grab a top or sweater or jeans but not always get the head to toe look. I love that in some instances but I also know that there are some occasions where I want to make a complete look on one site.

Tiffany in a three piece outfit from The Purple Tiger Boutique
Occasion Pieces

Like I mentioned above PTB is great for casual, everyday pieces but they do also stock occasion pieces too. I found several dressy tops as well as dresses that would work for weddings, nice dinners or holiday parties.

Tiffany in a black sequin top from The Purple Tiger Boutique

Overall we give The Purple Tiger Boutique an A+ and 10/10. I love their style, price point and quick shipping times! They are definitely on our list of places you need to try!

XO,

Tiffany

Check out more brand and boutique profiles here.

In: Boutique Profile, Sponsored, Style · Tagged: boutique shopping, Metairie Louisiana, Metairie Shopping, plus size clothing, plus size shopping louisiana, plus size shopping metairie, size inclusive boutiques in louisiana, The Purple Tiger Boutique, where to buy plus size clothes in metairie

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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