@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen
How old are your knees? How old are your knees?
If the number of people who saw your last post wer If the number of people who saw your last post were standing in a room in front of you would you be happy talking to that many people about what you do?

Most of the time the answer is yes.

We are so focused on chasing big numbers that we forget the people who are actually showing up. Before you decide something flopped make sure your perspective is not the problem first.

That said — you should absolutely be evaluating everything you put out. If something is not performing the way you hoped there is information in that. Here is what to look at:

	•	Engagement rate — divide your total engagements by your followers and multiply by 100. A 1% to 3% rate is considered good
	•	Who saw it — was it mostly followers or non followers and what does that tell you
	•	Was the format right — would it have worked better as a carousel, a reel, or a static image
	•	The caption — was the hook strong enough, was it too long, too short, did it have a clear call to action
	•	Posting time — did it go up during your audience’s peak activity window
	•	Did you engage after posting — the first 30 to 60 minutes signals to the algorithm that your content is generating conversation
	•	Repurpose it — a post that flopped on Instagram might be exactly what a TikTok or Pinterest audience needed
	•	Give it time — people need to see something 15 to 28 times before they engage, one post is rarely enough

A flopped post is not a failure. It is information.
Use it.

Save this for the next time something does not perform the way you hoped.
More digital strategy every Tuesday — follow along so you do not miss it.
There are a few new faces around here, and I’m so There are a few new faces around here, and I’m so glad you found me.

Since most of you know me for the outfits, I figured it was time for a little reintroduction. Swipe through for the parts you might not know. Three boys, a husband who’s also my business partner, fifteen years of blogging, and more Diet Coke than I’d like to admit.

Tell me one thing about you in the comments. I want to know who’s here.
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At Home, Entertaining, Food, Halloween, Home, Life · September 7, 2021

Creating Your Own Grazing Board

I wanted to start this post off by correcting some terminology. Charcuterie (cited from Wikipedia) is French term devoted to a branch of cooking devoted to prepared meats. A true charcuterie is a board comprised of cured meats, a selection of artisan cheeses, maybe some olives and crackers. Any variation of this should be referred to as a grazing board.

When we are having company over to the house one of my go to things to make is a grazing board. They are fun and it is easy to include items that everyone loves. No matter what someone eats (vegan, gluten free, low carb) you can find items that will work on a board.

I wanted to come up with a few fun ideas of boards you could make for your next event. In January of 2020, I put up a poll asking what people wanted me to write about. I wanted to try to cover at least one subject per month. My friend Leigh Ann requested more content about brunch which was what got my wheels turning first. So because of that we will start with brunch…

Candy Board

When I originally posted this in 2020 I ended the post saying that I wanted to make a candy board at some point for the kids. Well this Halloween I got that opportunity at our Pumpkin Decorating Party.

Halloween Candy
Halloween Candy
Halloween Candy

Brunch Board

{This was not my original idea. I saw this board on Pinterest and decided to make one of my own.}

Brunch is our families favorite meal of the week. We love to go to church on Sundays and have a fancy brunch after. Doing a brunch at home can also be fancy and fun and does not require a lot of work especially if you put it all in one place.

The chances are high that many of us are spending Easter at home. The Louisiana Shelter In Place Order lifts the day after Easter so if you are looking for something a little fancy to do to celebrate this could be it.

Brunch Board
Brunch Board
Brunch Board

Cookie Board

When I was planing this post I had just received all of my girl scout cookies. Why not make a board out of that? They are beautiful and delicious and would be the perfect centerpiece for a party!

Cookie Board
Cookie Board
Cookie Board

Movie Night Board

Friday night is for movie night in our house. The boys love popcorn and anything tat resembles a movie snack. We all have our favorites too. Justin and I love black pepper and Parmesan on our popcorn and the boys love the cheddar sprinkles.

Movie Night
Movie Night

Have fun and send me a pic of any boards you build.

XO,

Tiffany

{Editors Note: This post was originally published on 3/27/20 and updated on 3/9/21}

In: At Home, Entertaining, Food, Halloween, Home, Life · Tagged: boards, chacuterie boards, cheese and meat, cookie board, entertaining, entertaining friends, entertaining ideas, movie night board, party, party boards, party food, party ideas, wine and cheese

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen
How old are your knees? How old are your knees?
If the number of people who saw your last post wer If the number of people who saw your last post were standing in a room in front of you would you be happy talking to that many people about what you do?

Most of the time the answer is yes.

We are so focused on chasing big numbers that we forget the people who are actually showing up. Before you decide something flopped make sure your perspective is not the problem first.

That said — you should absolutely be evaluating everything you put out. If something is not performing the way you hoped there is information in that. Here is what to look at:

	•	Engagement rate — divide your total engagements by your followers and multiply by 100. A 1% to 3% rate is considered good
	•	Who saw it — was it mostly followers or non followers and what does that tell you
	•	Was the format right — would it have worked better as a carousel, a reel, or a static image
	•	The caption — was the hook strong enough, was it too long, too short, did it have a clear call to action
	•	Posting time — did it go up during your audience’s peak activity window
	•	Did you engage after posting — the first 30 to 60 minutes signals to the algorithm that your content is generating conversation
	•	Repurpose it — a post that flopped on Instagram might be exactly what a TikTok or Pinterest audience needed
	•	Give it time — people need to see something 15 to 28 times before they engage, one post is rarely enough

A flopped post is not a failure. It is information.
Use it.

Save this for the next time something does not perform the way you hoped.
More digital strategy every Tuesday — follow along so you do not miss it.
There are a few new faces around here, and I’m so There are a few new faces around here, and I’m so glad you found me.

Since most of you know me for the outfits, I figured it was time for a little reintroduction. Swipe through for the parts you might not know. Three boys, a husband who’s also my business partner, fifteen years of blogging, and more Diet Coke than I’d like to admit.

Tell me one thing about you in the comments. I want to know who’s here.
Let me tell you something… I could live in the clu Let me tell you something… I could live in the club if it wasn’t for all of these kids or my strict skin care routine and 9pm bedtime. The taste of Red Bull and vodka mixed with a beat drop makes me a different person.  Last night @hobnola hosted @earlybirds_club from 6-10pm. It was all girls and straight vibes. @blaumshavemorefun danced until our makeup ran off and Amanda stole someone’s bubble gun. A time was had. I felt 22 again. Today my knees are remind me that I am not. #feeling22 #meganknees #hob #earlybirdsclub

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