Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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At Home, Fun, Kids, Life · January 28, 2021

Kids Birthday Parties

Even before I had kids I knew that throwing birthday parties would be one of my favorite parts of being a mom.  I love my birthday and celebrating so it makes sense that I love to throw parties for my kids too.

2020 was the first year that we didn’t throw traditional parties for the boys. Peyton and Paxton had a birthday parade and Porter had a small party with three friends. Like many things in 2020 it was different but still special.

Celebrating in a Pandemic – Birthday Parade
Celebrating in a Pandemic – Birthday Parade

Over the years we have done a variety of different parties for the boys.  I try to focus on something they love and then direct the party from there.  We try to change it up each year just to keep it interesting.  I have written about their parties individually but I thought it would be fun to put them all in one post.

These are a few of my favorites!

{This post contains affiliate links.}

Night at the Movies.

The Big’s (Peyton and Paxton) birthday in 2019 was the hardest one to plan yet. They could not decide what they wanted to do and didn’t like any of my ideas. We offered to take them on a trip or to do a special outing with a friend but they really wanted to do a birthday party. After going to an outdoor movie night at our club they asked if we could do something similar at home.

I looked to rent a screen but one of our friends let us borrow theirs and their projector. I set up a hotdog bar and concessions with candy and popcorn. The kids picked out pool floats to use as a mat to lay on when watching the movie. The biggest hiccup was the fact that it was at night and we had to wait for the sun to go down so that meant the movie didn’t start until after 8 and didn’t end until almost 10. Late night but it was so much fun!

Balloon Garland Kit // Popcorn Containers // Hot dog boats // Table Covers

It’s Sweet to Be Three.

This was one of the easiest parties I have planned.  Porter loves ice cream so we just started there.  Rolling Cones is a local mobile ice cream parlor that comes to your home.  They have 8 flavors of ice cream plus toppings.  All I had to do was book the date and then I grabbed some decorations and cupcakes.  The kids loved it.

I also booked Sign Gypsie Northshore for the party since I knew we would be in the yard a lot I thought it would be fun.  The kids got a bigger kick out of the sign than I ever thought they would have.

Porter's 3rd birthday: It's Sweet To be Three
Porter's 3rd birthday: It's Sweet To be Three
Porter's 3rd birthday: It's Sweet To be Three

Mad Science Party.

This party was fun for everyone who attended from the adults to the kids.  The Mad Scientists included everyone in attendance making it a fun and educational experience for all.

Mad Science SELA is a full service party company that comes with everything except the cake.  They even provided gift bags for the kids in attendance.

The party was about an hour-long with the scientists going through a variety of experiments.  The finale allowed each child to make their own super ball!

I did some decorating for the cake table and my mom and I made the cake.  It was fun but stressful as I am not a baker and I don’t think I will be doing that again.  You can see my full blog post about the party here or view my pinterest board here.

Peyton and Paxton's Mad Science Party
Peyton and Paxton's Mad Science Party
Peyton and Paxton's Mad Science Party

Frappy Birthday.

We had a major love affair between Pops and Starbucks before his 2nd birthday.  He asked almost daily if he could get a frappuccino and cake pop.  A little Pinterest search brought up tons of ideas and this is what we ended up doing.

Porter's 2nd Birthday: Frappy Birthday Porter
Porter's 2nd Birthday: Frappy Birthday Porter
Porter's 2nd Birthday: Frappy Birthday Porter

The Little Gym.

The Little Gym was one of the simplest parties that we had and went so well we did it two years in a row and I may do it again for Porter next year.  They do so much for you and the party staff is attentive and fun.  The kids can participate in the group activity or they can play on the equipment.  I loved how easy they made it for me and the kids had a blast.

Peyton and Paxton's Little Gym Party
Jess Russell Photography
Peyton and Paxton's Little Gym Party
Jess Russell Photography
Peyton and Paxton's Little Gym Party

Where the Wild Kings Are.

Porter’s First birthday party was something that all of us planned.  The boys loved reading Where The Wild Things Are with his at night so when I asked them what kind of party they thought he should have they both said this theme.  I was able to find so many ideas on Pinterest and come up with a few on my own.  Having a December birthday I added a hot chocolate bar to make it a little more fun for all of the kids.  His hot chocolate bar has become a staple at his birthday parties.  Check out my Pinterest board here.

Porter's 1st birthday: Where the Wild Kings Are
Porter's 1st birthday: Where the Wild Kings Are
Porter's 1st birthday: Where the Wild Kings Are
Porter's 1st birthday: Where the Wild Kings Are

XO,

Tippy

In: At Home, Fun, Kids, Life · Tagged: birthday, birthday party, birthday party ideas, birthday party themes, birthday theme, fifth birthday, first birthday, ice cream party, kids, mad science, mad science sela, movie night party, night at the moview, party ideas, rolling cones, science party, sign gypsey

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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