It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
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At Home, Fun, Kids, Life · January 28, 2021

Kids Birthday Parties

Even before I had kids I knew that throwing birthday parties would be one of my favorite parts of being a mom.  I love my birthday and celebrating so it makes sense that I love to throw parties for my kids too.

2020 was the first year that we didn’t throw traditional parties for the boys. Peyton and Paxton had a birthday parade and Porter had a small party with three friends. Like many things in 2020 it was different but still special.

Celebrating in a Pandemic – Birthday Parade
Celebrating in a Pandemic – Birthday Parade

Over the years we have done a variety of different parties for the boys.  I try to focus on something they love and then direct the party from there.  We try to change it up each year just to keep it interesting.  I have written about their parties individually but I thought it would be fun to put them all in one post.

These are a few of my favorites!

{This post contains affiliate links.}

Night at the Movies.

The Big’s (Peyton and Paxton) birthday in 2019 was the hardest one to plan yet. They could not decide what they wanted to do and didn’t like any of my ideas. We offered to take them on a trip or to do a special outing with a friend but they really wanted to do a birthday party. After going to an outdoor movie night at our club they asked if we could do something similar at home.

I looked to rent a screen but one of our friends let us borrow theirs and their projector. I set up a hotdog bar and concessions with candy and popcorn. The kids picked out pool floats to use as a mat to lay on when watching the movie. The biggest hiccup was the fact that it was at night and we had to wait for the sun to go down so that meant the movie didn’t start until after 8 and didn’t end until almost 10. Late night but it was so much fun!

Balloon Garland Kit // Popcorn Containers // Hot dog boats // Table Covers

It’s Sweet to Be Three.

This was one of the easiest parties I have planned.  Porter loves ice cream so we just started there.  Rolling Cones is a local mobile ice cream parlor that comes to your home.  They have 8 flavors of ice cream plus toppings.  All I had to do was book the date and then I grabbed some decorations and cupcakes.  The kids loved it.

I also booked Sign Gypsie Northshore for the party since I knew we would be in the yard a lot I thought it would be fun.  The kids got a bigger kick out of the sign than I ever thought they would have.

Porter's 3rd birthday: It's Sweet To be Three
Porter's 3rd birthday: It's Sweet To be Three
Porter's 3rd birthday: It's Sweet To be Three

Mad Science Party.

This party was fun for everyone who attended from the adults to the kids.  The Mad Scientists included everyone in attendance making it a fun and educational experience for all.

Mad Science SELA is a full service party company that comes with everything except the cake.  They even provided gift bags for the kids in attendance.

The party was about an hour-long with the scientists going through a variety of experiments.  The finale allowed each child to make their own super ball!

I did some decorating for the cake table and my mom and I made the cake.  It was fun but stressful as I am not a baker and I don’t think I will be doing that again.  You can see my full blog post about the party here or view my pinterest board here.

Peyton and Paxton's Mad Science Party
Peyton and Paxton's Mad Science Party
Peyton and Paxton's Mad Science Party

Frappy Birthday.

We had a major love affair between Pops and Starbucks before his 2nd birthday.  He asked almost daily if he could get a frappuccino and cake pop.  A little Pinterest search brought up tons of ideas and this is what we ended up doing.

Porter's 2nd Birthday: Frappy Birthday Porter
Porter's 2nd Birthday: Frappy Birthday Porter
Porter's 2nd Birthday: Frappy Birthday Porter

The Little Gym.

The Little Gym was one of the simplest parties that we had and went so well we did it two years in a row and I may do it again for Porter next year.  They do so much for you and the party staff is attentive and fun.  The kids can participate in the group activity or they can play on the equipment.  I loved how easy they made it for me and the kids had a blast.

Peyton and Paxton's Little Gym Party
Jess Russell Photography
Peyton and Paxton's Little Gym Party
Jess Russell Photography
Peyton and Paxton's Little Gym Party

Where the Wild Kings Are.

Porter’s First birthday party was something that all of us planned.  The boys loved reading Where The Wild Things Are with his at night so when I asked them what kind of party they thought he should have they both said this theme.  I was able to find so many ideas on Pinterest and come up with a few on my own.  Having a December birthday I added a hot chocolate bar to make it a little more fun for all of the kids.  His hot chocolate bar has become a staple at his birthday parties.  Check out my Pinterest board here.

Porter's 1st birthday: Where the Wild Kings Are
Porter's 1st birthday: Where the Wild Kings Are
Porter's 1st birthday: Where the Wild Kings Are
Porter's 1st birthday: Where the Wild Kings Are

XO,

Tippy

In: At Home, Fun, Kids, Life · Tagged: birthday, birthday party, birthday party ideas, birthday party themes, birthday theme, fifth birthday, first birthday, ice cream party, kids, mad science, mad science sela, movie night party, night at the moview, party ideas, rolling cones, science party, sign gypsey

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
Do you even know when your people are online? Mos Do you even know when your people are online?

Most people post when it is convenient for them. When the content is ready. When they finally have a free minute. But convenience and strategy are not the same thing.

Think about your own habits. When do you pick up your phone? Wake up. Car line. Lunch. That midafternoon coffee break. After dinner. Your audience has the same predictable scroll moments; you just need to know which ones belong to you specifically.

And here is the thing. You do not have to guess.

Instagram, Facebook, and TikTok all give you audience activity data. They are already telling you when your people are online. Most people just never go look.

Morning has always been my best posting time. But I did not assume that, I checked my insights and the data backed it up. Yours might surprise you.

Swipe through for the exact steps to find your peak posting windows on all three platforms.

Go check your insights today. You might be posting at the wrong time every single day.
Save this so you know exactly where to look.

More digital strategy every Tuesday... follow along so you do not miss it.

Work With Me

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