It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
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At Home, Decorating, Entertaining, Fall, Halloween, Life · October 15, 2020

Pumpkin Decorating Party

A few years ago for Peyton’s gotcha day he said he wanted to have a pumpkin decorating party with some of our friends. It has become a little tradition with our friends the Blaums. Well this and decorating cookies each year at Christmas.

I updated this post for a few reasons. First, I added a candy grazing board this year and it was so much fun. Second, I know people are still trying to figure out what they want to do for Halloween this year and this could be a great option if you are not going to trick or treat.

So let me tell you about the candy grazing board…

Halloween Candy Grazing Board
Halloween Candy Grazing board
Halloween Candy Grazing Board
Halloween Candy Grazing Board

I originally planned to make a board just like I would with meat and cheese but then I remembered I had the brown butcher paper and I decided to roll that out. It turned out perfect and the kids loved having full access to their favorite candies.

I used this recipe for the pumpkin cheesecake which was also a fan favorite.

10/18/18

Halloween is such a fun holiday and it always bums me out just a little when it falls on a week day.  Now that the boys are older I really look forward to being able to have a Halloween party and trick or treating at our house.  But that is just hard to do on a weeknight.

October is usually a pretty wonderful month in the south.  Not only is there a lot to do but the humidity is usually low which means you can really enjoy outdoor events.  Halloween related events are usually our favorite.  Last year the boys got introduced to the glory of face paint and wanted me to paint their faces each day after school.  Luckily this year they haven’t brought that up again but they do want to wear costumes everywhere we go.

Last year for Peyton’s gotcha day he asked to have a pumpkin decorating party with a few people.  It really turned into a fun event!  My parents came over along with his friend Zach and we decorated pumpkins, ate cupcakes and made caramel apples….

Pumpkin Decorating Station
Pumpkin decorating station
Peyton decorating pumpkins
Our friends the Blaums decorating pumpkins
Pumpkin Decorating: Porter and my mom decorating pumpkins
Caramel apples
Pumpkin decorating: skeleton pumpkins
Pumpkin Decorating: Eyeball pumpkin

Just so you know this party was a last minute request and I was able to pull it together easily.  Many of the items that I used are at Michaels and Target currently and on sale.  I picked up several of the pumpkin decorating kits for an event I am working on at the end of the month.   They were about $1.50 each.

We bought something called a pumpkin tattoo that was not easy to use so I would suggest staying away from those.  We also really loved the kits with the eyeballs and bats that had adhesive backs.  Glue worked but the adhesive items were better.

Pumpkin Decorating Items:

  • Pumpkins
  • Stickers
  • Pumpkin Decorating Kits – Target and Michaels
  • Eyes
  • Glue
  • Pom Poms
  • Plastic Spiders

Caramel Apples:

These were easy!  I found little crab apples at Whole Foods the week before.  I melted caramel candy down and added a 1/4 cup of heavy cream in a sauce pan.  Dipped the apples and topped with coconut, peanuts, chocolate chips and more.  Set about 5 to 10 minutes to cool on the counter.

Ghost cupcakes and caramel apples

In a few simple steps you can really make something basic really fun.  It didn’t involve invitations or anything big and fancy for everyone to enjoy themselves!

XO,

Tiffany

{Editors Note: This post was originally published on 10/18/18. It was updated 10/11/2020}

In: At Home, Decorating, Entertaining, Fall, Halloween, Life · Tagged: fall, family, family fun, fun, halloween, halloween party, kids, pumpkin, pumpkin party

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
Do you even know when your people are online? Mos Do you even know when your people are online?

Most people post when it is convenient for them. When the content is ready. When they finally have a free minute. But convenience and strategy are not the same thing.

Think about your own habits. When do you pick up your phone? Wake up. Car line. Lunch. That midafternoon coffee break. After dinner. Your audience has the same predictable scroll moments; you just need to know which ones belong to you specifically.

And here is the thing. You do not have to guess.

Instagram, Facebook, and TikTok all give you audience activity data. They are already telling you when your people are online. Most people just never go look.

Morning has always been my best posting time. But I did not assume that, I checked my insights and the data backed it up. Yours might surprise you.

Swipe through for the exact steps to find your peak posting windows on all three platforms.

Go check your insights today. You might be posting at the wrong time every single day.
Save this so you know exactly where to look.

More digital strategy every Tuesday... follow along so you do not miss it.

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