You can’t be messy and not end up in the mess. #ap You can’t be messy and not end up in the mess. #aproverb
Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.
Yesterday I sat down for a meeting about a holiday Yesterday I sat down for a meeting about a holiday collaboration (PS I am so excited to show y’all!)

It is August and that is not early. That is right on time.

Most people start thinking about holiday content in October. By then you have already missed brand collab deadlines, photographer availability, and Pinterest’s content window. The creators and small businesses that win the holiday season start planning now.

Here is what your August should look like:

-Pitch brands you want to work with — they are finalizing budgets right now
-Book your holiday shoot — photographers fill up fast in the fall
-Get your Halloween content on Pinterest — it needs 60 days to develop, that window is now
-Start mapping your anchor dates and working backwards

The collab I met about yesterday has a hard deadline of October 7th. That is 2.5 months before Christmas. Paid collabs have a process: outreach, contracts, approvals, posting. There is no rushing that timeline.

And here is something most people do not think about. Online buying starts plateauing around December 15th. If you are an affiliate seller or an online business your sales need to happen before that date. Local businesses have a little more runway but do not rely on it.

Christmas content needs to be on Pinterest no later than October.

Your holiday shoot needs to happen in September.
Your brand pitches need to go out now.

The holiday season is closer than you think.

Save this and open your calendar today.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
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At Home, Decorating, Entertaining, Fall, Halloween, Life · October 15, 2020

Pumpkin Decorating Party

A few years ago for Peyton’s gotcha day he said he wanted to have a pumpkin decorating party with some of our friends. It has become a little tradition with our friends the Blaums. Well this and decorating cookies each year at Christmas.

I updated this post for a few reasons. First, I added a candy grazing board this year and it was so much fun. Second, I know people are still trying to figure out what they want to do for Halloween this year and this could be a great option if you are not going to trick or treat.

So let me tell you about the candy grazing board…

Halloween Candy Grazing Board
Halloween Candy Grazing board
Halloween Candy Grazing Board
Halloween Candy Grazing Board

I originally planned to make a board just like I would with meat and cheese but then I remembered I had the brown butcher paper and I decided to roll that out. It turned out perfect and the kids loved having full access to their favorite candies.

I used this recipe for the pumpkin cheesecake which was also a fan favorite.

10/18/18

Halloween is such a fun holiday and it always bums me out just a little when it falls on a week day.  Now that the boys are older I really look forward to being able to have a Halloween party and trick or treating at our house.  But that is just hard to do on a weeknight.

October is usually a pretty wonderful month in the south.  Not only is there a lot to do but the humidity is usually low which means you can really enjoy outdoor events.  Halloween related events are usually our favorite.  Last year the boys got introduced to the glory of face paint and wanted me to paint their faces each day after school.  Luckily this year they haven’t brought that up again but they do want to wear costumes everywhere we go.

Last year for Peyton’s gotcha day he asked to have a pumpkin decorating party with a few people.  It really turned into a fun event!  My parents came over along with his friend Zach and we decorated pumpkins, ate cupcakes and made caramel apples….

Pumpkin Decorating Station
Pumpkin decorating station
Peyton decorating pumpkins
Our friends the Blaums decorating pumpkins
Pumpkin Decorating: Porter and my mom decorating pumpkins
Caramel apples
Pumpkin decorating: skeleton pumpkins
Pumpkin Decorating: Eyeball pumpkin

Just so you know this party was a last minute request and I was able to pull it together easily.  Many of the items that I used are at Michaels and Target currently and on sale.  I picked up several of the pumpkin decorating kits for an event I am working on at the end of the month.   They were about $1.50 each.

We bought something called a pumpkin tattoo that was not easy to use so I would suggest staying away from those.  We also really loved the kits with the eyeballs and bats that had adhesive backs.  Glue worked but the adhesive items were better.

Pumpkin Decorating Items:

  • Pumpkins
  • Stickers
  • Pumpkin Decorating Kits – Target and Michaels
  • Eyes
  • Glue
  • Pom Poms
  • Plastic Spiders

Caramel Apples:

These were easy!  I found little crab apples at Whole Foods the week before.  I melted caramel candy down and added a 1/4 cup of heavy cream in a sauce pan.  Dipped the apples and topped with coconut, peanuts, chocolate chips and more.  Set about 5 to 10 minutes to cool on the counter.

Ghost cupcakes and caramel apples

In a few simple steps you can really make something basic really fun.  It didn’t involve invitations or anything big and fancy for everyone to enjoy themselves!

XO,

Tiffany

{Editors Note: This post was originally published on 10/18/18. It was updated 10/11/2020}

In: At Home, Decorating, Entertaining, Fall, Halloween, Life · Tagged: fall, family, family fun, fun, halloween, halloween party, kids, pumpkin, pumpkin party

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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You can’t be messy and not end up in the mess. #ap You can’t be messy and not end up in the mess. #aproverb
Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.
Yesterday I sat down for a meeting about a holiday Yesterday I sat down for a meeting about a holiday collaboration (PS I am so excited to show y’all!)

It is August and that is not early. That is right on time.

Most people start thinking about holiday content in October. By then you have already missed brand collab deadlines, photographer availability, and Pinterest’s content window. The creators and small businesses that win the holiday season start planning now.

Here is what your August should look like:

-Pitch brands you want to work with — they are finalizing budgets right now
-Book your holiday shoot — photographers fill up fast in the fall
-Get your Halloween content on Pinterest — it needs 60 days to develop, that window is now
-Start mapping your anchor dates and working backwards

The collab I met about yesterday has a hard deadline of October 7th. That is 2.5 months before Christmas. Paid collabs have a process: outreach, contracts, approvals, posting. There is no rushing that timeline.

And here is something most people do not think about. Online buying starts plateauing around December 15th. If you are an affiliate seller or an online business your sales need to happen before that date. Local businesses have a little more runway but do not rely on it.

Christmas content needs to be on Pinterest no later than October.

Your holiday shoot needs to happen in September.
Your brand pitches need to go out now.

The holiday season is closer than you think.

Save this and open your calendar today.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
Daily reminder. Daily reminder.

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