Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Family, Food, Life, Summer · May 13, 2021

Beach Meals

Several weeks ago I did a poll on my Instagram story and on Facebook asking for your go to beach meals. So many people gave me the greatest ideas I thought I should share with everyone. It was enough suggestions that I decided it needed it’s own post.

My idea of a vacation does not include cooking. I am the main cook in our house so when we go on vacation I like to eat out. However it isn’t always practical or accessible depending on where you are going or staying so it is a great idea to have a few easy meals in your back pocket. Like most things I went to my social media family to ask what they make on a beach vacation.

Boys eating popsicles at the pool

Crock Pot

The biggest responses were crock pot meals. Many people said they travel with their crock pot in case the condo does not have one. What are they making in those crock posts? Ideas varied from red beans and rice to pulled pork to roast. Most people who responded said the crock pot is easy and convenient plus you can cook something all day and people can eat when they are ready. The clean up is also easy as everything is contained in that one post.

A big tip I got from one follower, Casey, said that her family will make meals ahead of time in gallon ziplock bags and then all they have to do each morning is put the contents of the bag into the crock pot and go about their day. I love this idea because it saves you from having to bring a lot of supplies with you to the condo.

Lasagna

This suggestion was made by a few people who said they pick up frozen lasagna on their way to the beach and then heat and eat. Not one to miss an opportunity I thought I would share my lasagna recipe again because it will freeze and travel easily.

Lasagna for a beach meal

One Pan Meals

This will always be one of my favorite go to meals. I have an entire post about quick meals here. One pan meals are not only easy to make but they are so easy to clean up. The thing I like to do less than cooking on vacation is cleaning so this is perfect for us. Bonus is you can bring aluminum pans and throw them away when you are finished. One and done.

My personal favorite is a sheet pan with sausage, potatoes, carrots, asparagus, red onions, brussels sprouts and a little garlic. Put it in the oven at 350 for 30 minutes and serve.

One pan meals

Grill Night

This was probably the second most suggested meal on my post. Nothing wild. People suggested steaks, burgers, hot dogs, chicken and a variety of other things. I would suggest checking to see if your condo has a BBQ pit before committing to this. It is usually on the website when you are booking under amenities.

Sliders

My friend Kristin made us some ham and cheese sliders the last time we went swimming at their pool and we all declared that they were ultimate summertime food. They were easy to make and everyone enjoyed them. I came across a post on Pinterest with a ton of different options for sliders. I am saving this post for when we go camping at the end of June.

25 Slider Recipes

Easy to Reheat

One suggestion I got from my friend Dave was to bring things like premade taco meat that is easy to reheat and make fast work of lunch or dinner. My kids love tacos so this would be a great option for us. Other items that would make easy work for a quick meal would be chicken salad, egg salad, pulled chicken (just use a rotissere chicken and shred) or salsa chicken.

Using Delivery or Pick Up

If the pandemic taught us anything it is that groceries are always at your fingertips. Think about using your Shipt account or a Walmart pickup for groceries or other items you need. Save yourself the trouble of dragging everything with you to the condo or Airbnb.

XO,

Tiffany

In: Family, Food, Life, Summer · Tagged: beach easy meals, beach meals, easy meals for the beach, what food to bring to the beach

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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