Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Family, Life, Summer, travel · May 12, 2021

Vacation Packing for the Family

We are going on a short trip next week to the Mississippi Gulf Coast for a few days at the Margaritaville Resort.  We decided against a big beach trip this year because the thought of taking three toddlers anywhere near big waves and undercurrents makes me exhausted.  Plus vacation packing is always a chore.

Taking a family of five anywhere is a lot.  It does not matter if the trip is 10 days or 2 days I basically have to pack the same amount of stuff.  While I love traveling the packing and the unpacking is a big job and it is one that I take on alone.  But I am also very controlling about this kind of stuff so it’s not like I’m begging anyone for help.  Although I did call my trusty helper MK over for the morning on Thursday so she can help me pack all the things.

Kids on vacation

My Packing Hints

  1. Mentally prepare.  Before I ever start packing I start thinking about where we are going, what things we will be doing and what I actually need.  It helps me make essential cuts before I take anything out of the closet.  I have found that if I take it out of the closet and put it in my pile to pack it’s going to get packed regardless if I need it or not.  Mentally preparing for our trip is half the battle for me.
  2. Lay it out.  This is especially essential for me when I am packing for the boys.  When I lay it all out I can plan when and where they will be wearing things and it again gives me the ability to make necessary edits to my packing.
  3. Pack in outfits.  This was a mistake I made early on when traveling with multiple kids.  I would put everything into the suitcase like shirts and pants and so on.  Well on a short trip I wasn’t unpacking the bags and we were living out of the suitcase.  So I ended up with a huge mess by day two.  Now I pack in outfits down to underwear and socks.  Each night I take out the whole roll and lay them out.  The Big boys can dress themselves and a lot of times they help the baby too.  It’s like a fun little game for them.
  4. You only need one set of pajamas…  trust me.  Ok, so I know some people are going to be like, y’all are gross, but I only pack one pair of pajamas for each person when we travel.  This is why.  When you are going to the beach you are showering nightly because of the sand and chlorine.  If you are going somewhere like the mountains and hiking again you are showering each night.  Thus you are clean when going to bed so your pjs are clean.  If we are going on an extended trip than we will likely do laundry while we are there so I will wash the pjs.  Trust me on this…  you only need one pair.  Same goes for bathing suits…  except for me… I’m bringing three.
  5. What are you packing in.  When we go on a road trip and are staying more than three nights I pack in tubs.  Like the Rubbermaid ones.  They stack together so make for more efficient packing in the car and they also are easy to put on a luggage cart and get to your room.  This was something worth investing money into and I have used them for several years in a row.  If we are going on a short trip I try to fit everything into two suitcases.  I also make sure that I can tether the two suitcases together.  Usually one of us is hauling bags and the other is hauling kids so this definitely makes the job easier.
  6. Do you really need it?  So this is really for the additional items that you want to bring.  Do you really need the stroller?  The case of water?  All the food that you were planning on bringing?  Pack n play? Most places you are going have stores so you can grab things you need like water and food.  Look into rentals.  Some hotels have cribs to rent or strollers too.  Think about what you can leave behind.
  7. Most things you leave you can buy when you get there.  Just to reiterate.  You can buy it when you get there.  Diapers.  Wipes.  Food.  Drinks.  Water.  Sunscreen.  Etc.  sometimes it’s better to leave it behind and make one trip to a store when you arrive.

My Packing Lists

Vacation packing

My List:

  • Clothes – 1 outfit for each day, bathing suit and cover up, 1 additional outfit
  • Shoes – 1 pair for nights and 1 pair of flip flops
  • Makeup (Just basics.  I’m not perfecting my contour on vacay) and other essential toiletries
  • Shampoo, conditioner and body wash
  • Brush
  • Extra contacts and glasses
  • Medicine

Justin’s List:

  • Clothes – 1 outfit for each day, bathing suit and a few extra tshirts, 1 additional outfit
  • Shoes – 1 pair for night and 1 pair of flip flops
  • Toiletries
  • Extra contacts and glasses

Kids List:

  • Clothes – 2 outfits for each day, 1 bathing suit each and a few tanks to wear to the pool.
  • Shoes – 1 pair for nights and 1 pair of flip flops
  • Toothbrushes
  • Paxton’s shampoo, bodywash and lotion

Additional Items:

  • Thermometer and tylenol
  • Snacks and water
  • Beach bag (all my normal things like goggles and sunscreen and so on) and beach towels if needed
  • Noise Machine
  • Essential Oils
  • Phone chargers and ipads
  • Kids toys – they can each choose one thing to bring.
  • Apple TV – This was a tip from my friend Amanda.  If you have a tv and wifi you won’t be sorry you brought this
  • Pool Toys like a bucket and kick board
  • Travel steamer

Hope that this makes packing just a little easier the next time you are going out of town!

XO,

Tiffany

In: Family, Life, Summer, travel · Tagged: beach trip, how to pack a family for vacation, packing, traveling, traveling with a family of five, vacation, what to pack for the beach, what to pack for vacation

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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