It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
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Family, Life, Summer, travel · May 12, 2021

Vacation Packing for the Family

We are going on a short trip next week to the Mississippi Gulf Coast for a few days at the Margaritaville Resort.  We decided against a big beach trip this year because the thought of taking three toddlers anywhere near big waves and undercurrents makes me exhausted.  Plus vacation packing is always a chore.

Taking a family of five anywhere is a lot.  It does not matter if the trip is 10 days or 2 days I basically have to pack the same amount of stuff.  While I love traveling the packing and the unpacking is a big job and it is one that I take on alone.  But I am also very controlling about this kind of stuff so it’s not like I’m begging anyone for help.  Although I did call my trusty helper MK over for the morning on Thursday so she can help me pack all the things.

Kids on vacation

My Packing Hints

  1. Mentally prepare.  Before I ever start packing I start thinking about where we are going, what things we will be doing and what I actually need.  It helps me make essential cuts before I take anything out of the closet.  I have found that if I take it out of the closet and put it in my pile to pack it’s going to get packed regardless if I need it or not.  Mentally preparing for our trip is half the battle for me.
  2. Lay it out.  This is especially essential for me when I am packing for the boys.  When I lay it all out I can plan when and where they will be wearing things and it again gives me the ability to make necessary edits to my packing.
  3. Pack in outfits.  This was a mistake I made early on when traveling with multiple kids.  I would put everything into the suitcase like shirts and pants and so on.  Well on a short trip I wasn’t unpacking the bags and we were living out of the suitcase.  So I ended up with a huge mess by day two.  Now I pack in outfits down to underwear and socks.  Each night I take out the whole roll and lay them out.  The Big boys can dress themselves and a lot of times they help the baby too.  It’s like a fun little game for them.
  4. You only need one set of pajamas…  trust me.  Ok, so I know some people are going to be like, y’all are gross, but I only pack one pair of pajamas for each person when we travel.  This is why.  When you are going to the beach you are showering nightly because of the sand and chlorine.  If you are going somewhere like the mountains and hiking again you are showering each night.  Thus you are clean when going to bed so your pjs are clean.  If we are going on an extended trip than we will likely do laundry while we are there so I will wash the pjs.  Trust me on this…  you only need one pair.  Same goes for bathing suits…  except for me… I’m bringing three.
  5. What are you packing in.  When we go on a road trip and are staying more than three nights I pack in tubs.  Like the Rubbermaid ones.  They stack together so make for more efficient packing in the car and they also are easy to put on a luggage cart and get to your room.  This was something worth investing money into and I have used them for several years in a row.  If we are going on a short trip I try to fit everything into two suitcases.  I also make sure that I can tether the two suitcases together.  Usually one of us is hauling bags and the other is hauling kids so this definitely makes the job easier.
  6. Do you really need it?  So this is really for the additional items that you want to bring.  Do you really need the stroller?  The case of water?  All the food that you were planning on bringing?  Pack n play? Most places you are going have stores so you can grab things you need like water and food.  Look into rentals.  Some hotels have cribs to rent or strollers too.  Think about what you can leave behind.
  7. Most things you leave you can buy when you get there.  Just to reiterate.  You can buy it when you get there.  Diapers.  Wipes.  Food.  Drinks.  Water.  Sunscreen.  Etc.  sometimes it’s better to leave it behind and make one trip to a store when you arrive.

My Packing Lists

Vacation packing

My List:

  • Clothes – 1 outfit for each day, bathing suit and cover up, 1 additional outfit
  • Shoes – 1 pair for nights and 1 pair of flip flops
  • Makeup (Just basics.  I’m not perfecting my contour on vacay) and other essential toiletries
  • Shampoo, conditioner and body wash
  • Brush
  • Extra contacts and glasses
  • Medicine

Justin’s List:

  • Clothes – 1 outfit for each day, bathing suit and a few extra tshirts, 1 additional outfit
  • Shoes – 1 pair for night and 1 pair of flip flops
  • Toiletries
  • Extra contacts and glasses

Kids List:

  • Clothes – 2 outfits for each day, 1 bathing suit each and a few tanks to wear to the pool.
  • Shoes – 1 pair for nights and 1 pair of flip flops
  • Toothbrushes
  • Paxton’s shampoo, bodywash and lotion

Additional Items:

  • Thermometer and tylenol
  • Snacks and water
  • Beach bag (all my normal things like goggles and sunscreen and so on) and beach towels if needed
  • Noise Machine
  • Essential Oils
  • Phone chargers and ipads
  • Kids toys – they can each choose one thing to bring.
  • Apple TV – This was a tip from my friend Amanda.  If you have a tv and wifi you won’t be sorry you brought this
  • Pool Toys like a bucket and kick board
  • Travel steamer

Hope that this makes packing just a little easier the next time you are going out of town!

XO,

Tiffany

In: Family, Life, Summer, travel · Tagged: beach trip, how to pack a family for vacation, packing, traveling, traveling with a family of five, vacation, what to pack for the beach, what to pack for vacation

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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It won’t surprise you that I’m not a traditional g It won’t surprise you that I’m not a traditional game day dresser. Had Kate make me a scarf for football games so I can rep the school colors while maintaining my personal style. #gocanes @shopcosmiccollective
No time for hair. This has to be said. Please stop No time for hair. This has to be said. Please stop giving Open AI platforms access to your images.
I have a pin from 2020. Halloween costumes. Nothi I have a pin from 2020.

Halloween costumes. Nothing fancy. Just a pin I created five years ago that is still pulling in 1,400 impressions in the last 30 days.

No other platform does that.

Pinterest is still one of the largest drivers of traffic to my website. Not Instagram. Not Facebook. Pinterest. And it is the most underutilized tool I see in almost every content strategy I look at.

Most people think of Pinterest as a place to save things they like. It is not. It is a search engine. People go there looking for ideas, products, and solutions and they click through to find them. That click goes to your website.

Here is what makes Pinterest different from every other platform you are using. A post on Instagram has a lifespan of maybe 48 hours. A pin can drive traffic for years. The content cycle is completely different and that changes everything about how you should be using it.

Before you create your next pin go to trends.pinterest.com. This tool shows you what people are actively searching for right now and what is trending ahead. If something is trending in your industry your content needs to be going up now — not when the trend peaks.

Every piece of content on your website is a pin waiting to happen. Blog posts. Product pages. Landing pages. Gift guides. Create the pin, link it back to your website, use the right keywords in your title and description, and let Pinterest do the rest.

For years.

Go to trends.pinterest.com right now and see what is trending in your industry.

Save this so you know exactly how to set it up.
More digital strategy every Tuesday — follow along so you do not miss it.
Things boys don’t understand. Layering dresses… an Things boys don’t understand. Layering dresses… and this hat.
The fashion scaries. The fashion scaries.
A few weeks ago @checkcreativeco posted “what if a A few weeks ago @checkcreativeco posted “what if autumn were a brand”. A beautiful collection of logos, merch and inspiration pictures for what autumn would look like if it was represented by their agency. I immediately got inspired. I was like I want to brand autumn too!! 

So here is how @theorganizedsocial would represent Autumn if they were our client. Cool, quiet, cozy and intimate. 

But now I want to see what some of my other favorite agencies would do. So @minordetails_marketing and @zen.marketingco show me what you’ve got!! I want to see how you would brand autumn.
Did you know that we work together in our dining r Did you know that we work together in our dining room converted office at home every day?

In 2021 I started taking on a small amount of social media clients and opened @theorganizedsocial. Two years ago Justin quit his full time job and came to work for me, and that’s when we really broke into the legal marketing space.

Fun fact this has always been our dream to work together but it’s also scary as all get out some days to have all your income tied up in a small business with an ever fluctuating economy. Good thing we do our best work under pressure.

You’ve probably noticed a slight change in my content over the last year. Yes, fashion is still a major part but I also feel that my perspective on digital strategy is important to share. Just like I have always tried to be a resource for women of any size and shape I also want to be a resource for small businesses that need the digital reach but don’t have the budget to hire an agency to do it for them (or maybe they want to do it themselves and that is awesome too!).

So here we are. Working together daily with @skylarkuhn_ and shortly a new person I’ll introduce you to.

We’ve got a system down at this point: I make it pretty, Justin makes it work. Five years, one dining room, zero regrets. 

Photo credit @skylartheriotphotography @openspacestudios_ 

#womeninbusiness #womenownedbusiness #louisiana #digitalmaketing #lawmarketing
September is for fashion @nolafashionweek @vyoones September is for fashion @nolafashionweek @vyoones @shopcosmiccollective
Make sure you aren’t sacrificing yourself to a cir Make sure you aren’t sacrificing yourself to a circle of sameness for the sake of belonging.
Do you even know when your people are online? Mos Do you even know when your people are online?

Most people post when it is convenient for them. When the content is ready. When they finally have a free minute. But convenience and strategy are not the same thing.

Think about your own habits. When do you pick up your phone? Wake up. Car line. Lunch. That midafternoon coffee break. After dinner. Your audience has the same predictable scroll moments; you just need to know which ones belong to you specifically.

And here is the thing. You do not have to guess.

Instagram, Facebook, and TikTok all give you audience activity data. They are already telling you when your people are online. Most people just never go look.

Morning has always been my best posting time. But I did not assume that, I checked my insights and the data backed it up. Yours might surprise you.

Swipe through for the exact steps to find your peak posting windows on all three platforms.

Go check your insights today. You might be posting at the wrong time every single day.
Save this so you know exactly where to look.

More digital strategy every Tuesday... follow along so you do not miss it.

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