OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
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Family, Life, Summer, travel · May 12, 2021

Vacation Packing for the Family

We are going on a short trip next week to the Mississippi Gulf Coast for a few days at the Margaritaville Resort.  We decided against a big beach trip this year because the thought of taking three toddlers anywhere near big waves and undercurrents makes me exhausted.  Plus vacation packing is always a chore.

Taking a family of five anywhere is a lot.  It does not matter if the trip is 10 days or 2 days I basically have to pack the same amount of stuff.  While I love traveling the packing and the unpacking is a big job and it is one that I take on alone.  But I am also very controlling about this kind of stuff so it’s not like I’m begging anyone for help.  Although I did call my trusty helper MK over for the morning on Thursday so she can help me pack all the things.

Kids on vacation

My Packing Hints

  1. Mentally prepare.  Before I ever start packing I start thinking about where we are going, what things we will be doing and what I actually need.  It helps me make essential cuts before I take anything out of the closet.  I have found that if I take it out of the closet and put it in my pile to pack it’s going to get packed regardless if I need it or not.  Mentally preparing for our trip is half the battle for me.
  2. Lay it out.  This is especially essential for me when I am packing for the boys.  When I lay it all out I can plan when and where they will be wearing things and it again gives me the ability to make necessary edits to my packing.
  3. Pack in outfits.  This was a mistake I made early on when traveling with multiple kids.  I would put everything into the suitcase like shirts and pants and so on.  Well on a short trip I wasn’t unpacking the bags and we were living out of the suitcase.  So I ended up with a huge mess by day two.  Now I pack in outfits down to underwear and socks.  Each night I take out the whole roll and lay them out.  The Big boys can dress themselves and a lot of times they help the baby too.  It’s like a fun little game for them.
  4. You only need one set of pajamas…  trust me.  Ok, so I know some people are going to be like, y’all are gross, but I only pack one pair of pajamas for each person when we travel.  This is why.  When you are going to the beach you are showering nightly because of the sand and chlorine.  If you are going somewhere like the mountains and hiking again you are showering each night.  Thus you are clean when going to bed so your pjs are clean.  If we are going on an extended trip than we will likely do laundry while we are there so I will wash the pjs.  Trust me on this…  you only need one pair.  Same goes for bathing suits…  except for me… I’m bringing three.
  5. What are you packing in.  When we go on a road trip and are staying more than three nights I pack in tubs.  Like the Rubbermaid ones.  They stack together so make for more efficient packing in the car and they also are easy to put on a luggage cart and get to your room.  This was something worth investing money into and I have used them for several years in a row.  If we are going on a short trip I try to fit everything into two suitcases.  I also make sure that I can tether the two suitcases together.  Usually one of us is hauling bags and the other is hauling kids so this definitely makes the job easier.
  6. Do you really need it?  So this is really for the additional items that you want to bring.  Do you really need the stroller?  The case of water?  All the food that you were planning on bringing?  Pack n play? Most places you are going have stores so you can grab things you need like water and food.  Look into rentals.  Some hotels have cribs to rent or strollers too.  Think about what you can leave behind.
  7. Most things you leave you can buy when you get there.  Just to reiterate.  You can buy it when you get there.  Diapers.  Wipes.  Food.  Drinks.  Water.  Sunscreen.  Etc.  sometimes it’s better to leave it behind and make one trip to a store when you arrive.

My Packing Lists

Vacation packing

My List:

  • Clothes – 1 outfit for each day, bathing suit and cover up, 1 additional outfit
  • Shoes – 1 pair for nights and 1 pair of flip flops
  • Makeup (Just basics.  I’m not perfecting my contour on vacay) and other essential toiletries
  • Shampoo, conditioner and body wash
  • Brush
  • Extra contacts and glasses
  • Medicine

Justin’s List:

  • Clothes – 1 outfit for each day, bathing suit and a few extra tshirts, 1 additional outfit
  • Shoes – 1 pair for night and 1 pair of flip flops
  • Toiletries
  • Extra contacts and glasses

Kids List:

  • Clothes – 2 outfits for each day, 1 bathing suit each and a few tanks to wear to the pool.
  • Shoes – 1 pair for nights and 1 pair of flip flops
  • Toothbrushes
  • Paxton’s shampoo, bodywash and lotion

Additional Items:

  • Thermometer and tylenol
  • Snacks and water
  • Beach bag (all my normal things like goggles and sunscreen and so on) and beach towels if needed
  • Noise Machine
  • Essential Oils
  • Phone chargers and ipads
  • Kids toys – they can each choose one thing to bring.
  • Apple TV – This was a tip from my friend Amanda.  If you have a tv and wifi you won’t be sorry you brought this
  • Pool Toys like a bucket and kick board
  • Travel steamer

Hope that this makes packing just a little easier the next time you are going out of town!

XO,

Tiffany

In: Family, Life, Summer, travel · Tagged: beach trip, how to pack a family for vacation, packing, traveling, traveling with a family of five, vacation, what to pack for the beach, what to pack for vacation

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse

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