Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
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Family, Fun, Kids, Life, Seasonal Guide, Summer · May 5, 2021

Creating Fun Backyard Parties

My kids love a party which is no surprise because I am their mother and I would go to the opening of an envelope if I was invited. Parties are just fun and can be a great opportunity to get together with friends or just hang with your own family. If last year taught me anything it’s that we have to find the fun and Backyard parties is where it’s at!

Summer Backyard Party

This summer we are all still trying to navigate our new normal. The big boys birthdays are in July and I am trying to think of ideas that would allow us to have a small party outside at our home rather than in some of the big birthday party facilities that we will be avoiding. Last summer I wrote this post as a fun and easy way to have get togethers at your house but all of these parties could easily be transformed into end of the year class parties or birthday parties.

These are a few ideas I have for the summer…

BBQ

Just your typical backyard BBQ. This can be as easy or as complicated as you want it to be. Burgers and Hotdogs or pulled pork and baked beans. No one is going to be sad if you ask them to come over for a cookout!

Americana Momma: How we Reinvented the Backyard Tea Party

Fireworks

Fourth of July will be here before you know it. Last year we camped out at the Light Up the Lake fireworks display and invited friends to meet us. I brought a few blankets, a small cheese tray, fruit, juice boxes, cans of Simpler wine and cookies. We all met up and the kids played under the trees until the fireworks started. Easiest party I have ever thrown because there was no messy house to clean up afterward.

How to Pack the Perfect Picnic Lunch

Homemade Splash Pad

This is my go to playdate idea in the summer. We keep several small baby pools in the garage as well as buckets and sprinklers. Now that the boys are older I let them set it all up like they want it to be. They run, jump and ride their bikes through all of the water stations they set up. Every now and then I let them add a little soap and the party just grows.

or you can buy this…

Chalk Party

Our children’s museum gave me this idea when they invited us to attend chalk fest. In the driveway draw 4×4 squares. Assign each child a square and allow them to create what they want in their square. Chalk is fun and you can add sponges and spray bottles to make the chalk more fun! There are also some wonderful recipes for sidewalk chalk paint on Pinterest.

How To Make Sidewalk Chalk Paint For Kids

Hotdog

This is one of our silly, made up parties that Paxton used to love when he was about 2 or 3. He would always ask if we could have a hot dog party like Mickey Mouse Clubhouse and of course we said yes. Our hot dog parties are easy and fun. We just make all sorts of fun toppings for our hotdogs and sometimes special fries on the side. The party ends with a movie night and everyone goes to bed full and happy.

20 Winning Hot Dog Topping Combinations

At Home Music Fest

This is totally inspired by my friend Erin Martin who threw her kids a ‘Kidchella’ birthday party this year. I totally want to host one of these soon…

Coachella Themed Kid Party Takes Backyard Bashes to the Next Level

Summer Egg Hunt

I always have the intention of saving the kids Easter Eggs to use again and I always end up throwing them away which seems wasteful but keeping them around for a year also seems ridiculous. It feels like I may be more inclined to keep them if I had another time to use them. This idea is making me wish I hadn’t thrown them all out!

Movie Night

We installed a tv outside and it is great for watching football in the fall and movies in the summer. It’s a great excuse to sit out under the stars and relax with a bowl of popcorn. I love making fun toppings for our popcorn so it’s a real treat. My favorite is black pepper and parmesan but here are some other toppings you could make.

Last year for the boys birthday we had an outdoor movie night party in the backyard. It was a blast and although we had to wait to past 8:00pm to start the party everyone has a lot of fun. You can check it out here.

Kids Birthday Parties

Birthday Parade

The new easy birthday party is a birthday parade brought to you by the Covid-19 pandemic of 2020. Gather your friends and family. Pick a starting location and time and get the party started. Guests can stop and greet the birthday boy or girl and hand them their gift. It is easy to make a prepackaged favor to hand back through the window in return. Basically the epitome of having your cake and eating it too.

Celebrating in a Pandemic – Birthday Parade

XO,

Tiffany

In: Family, Fun, Kids, Life, Seasonal Guide, Summer · Tagged: 75 days of summer, backyard fun, backyard parties, birthday parade, birthdays to throw during a pandemic, covid-19 pandemic, fourth of july, movie night, movie party, summer, summer birthdays, things to do with kids in the summer

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Instagram

Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen

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