Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Capsule Wardrobe, Dressing Tips, Style, Summer, travel · May 3, 2024

Capsule Wardrobes: Capsules on Vacation

I have written about vacation packing before. You can check out the post here. This post I wanted to be a slight different variation. In the past my packing posts have been focused on a specific type of trip like the beach. However learning to be a good packer and using your capsules skills when packing will benefit you in everything from business trips to girls weekends to family vacation. So episode 4 in our capsule wardrobe series is making a vacation capsule.

Story Time

In 2006 justin and I took a trip to Italy for 15 days. It was epic and the best trip we have ever taken. However we packed WAY too much stuff and it ended up being a BIG problem.

Justin and I in Venice
Justin and in Venice

People had told me that when you are traveling in Europe you need to pack light. I thought that I knew what this meant and I packed, what I considered, to be light. Wrong. I brought an enormous suitcase and had to truck it all over four different cities. My suitcase didn’t fit well on the trains and the smaller taxi’s didn’t want to cram it in their trunks. Our luggage honestly was the only fight we had while we were there. It was a miserable part of our trip.

Tiffany waiting for the train in Italy
Waiting at the train station in Poggibonsi, Italy

We were traveling from Rome to Florence and we got on the wrong side of the train. We were creating a traffic jam in the aisle and we were both so mad at each other and weren’t working together. I think this couple on the train could see the rage in our eyes and the gentleman stood up and said, Ti mostrero’. He brought us to the back of the train and showed us a place to store larger luggage. He literally saved our day… and our marriage probably.

Justin and Tiffany in Italy
Justin and I in San Gimignano, Italy

Learning to be a light packer

When we came home I made a goal to start being smarter about how I packed for a trip. I was always trying to cram as much as I could into a bag rather than thinking about what I was going to be doing and what kind of weather I would be experiencing. It’s about Packing Smarter.

So what do I do to pack smarter? Here are few things.

  • I ask myself where I am going and what will I be doing when I am there.
  • I take into account what the weather will be when I travel. Warm, hot, raining, snowing, etc…
  • I think about how many outfits will be worn for a short period of time and what I can re-wear
  • I also think about what kind of luggage I want to bring. Am I doing a road trip and space is limited? Am I flying and I want to avoid checking a bag?
  • Packing Cubes. I cannot tell you how much this makes my life easier and more organized. They keep your packing minimal while making your suitcase more organized and using the least amount of space.

Packing for Trips

So I am going to outline so examples of what I would pack for each trip. I am basing all of these off of 5 day trips just to give you a baseline. This way you can add additional outfits for your days if needed. All of this should fit in a carry on or small suitcase.

Packing for the Beach

  • 2 to 3 swimsuits
  • 2 coverups (the ultimate packing hack would be to use items you packed as outfits for coverups.)
  • 3 tank tops or tees
  • 1 pair of shorts
  • 1 skirt
  • 2 sun dresses
  • 2 pairs of shoes (sandals and flip flops

Packing for the city

  • 3 bottoms (shorts, skirts or jeans)
  • 5 tops
  • 2 dresses or evening outfits
  • 1 lights jacket or cardigan
  • 1 rain jacket
  • 1 pair of sneakers
  • 1 pair of dress shoes

Packing for Europe

  • 3 bottoms
  • 5 tops
  • 1 dress or evening outfit
  • 1 light jacket or cardigan
  • 1 rain jacket
  • 1 pair of walking shoes
  • 1 pair of flats

Packing for a Business Trip

  • 3 work blouses
  • 3 work bottoms (pants or skirt)
  • 1 blazer
  • 1 dress
  • 1 pair of jeans
  • 3 casual or evening tops
  • 1 light jacket or cardrigan
  • 1 pair of work shoes
  • 1 pair of evening shoes

Additional Items

  • 1 pair of sneakers
  • 2 workout outfits

Packing for a Girls Trip

  • 3 swim suits
  • 2 coverups
  • 1 pair of shorts
  • 2 tees or tanks
  • 3 dresses or jumpsuits (think evening)
  • 2 sun dresses
  • 1 athletic outfit
  • 1 pair of sandals
  • 1 pair of sneakers
  • 1 pair of flip flops
  • 1 pair of platforms or heels for evening
Tiffany packing.  Capsule Wardrobes: Capsules on Vacation

Making packing easier on yourself is definitely going to make prepping for travel more fun and less stress. Believe me! Anything I can do to make traveling simpler I am going to do. Bonus I am going to follow this up with a kids packing post soon.

XO,

Tiffany

In: Capsule Wardrobe, Dressing Tips, Style, Summer, travel · Tagged: how to pack a capsule for vacation, how to pack for a European vacation, how to pack for vacation, packibg your capsule, packing for europe, packing for the city, summer capsules

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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