Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris
It’s Friday Introductions. I went viral this week It’s Friday Introductions. I went viral this week so if you are new here these are 10 things I think you should know and 3 things you will find on my page (in the comments)

1. My real housewives tagline would be, my personality is as bold as the clothes I wear. 
2. I’m passionate about body positivity, affordable housing, a good brand kit and Diet Coke. 
3. I love basketball. All of my kids have played. I’m a huge Pelicans fan and my basketball crush just won his first NBA final. 
4. I met my husband when I was 19 at a fraternity party and we have been in love since. No one makes me laugh more than him. 
5. My body has been small, athletic, too small, big, small, big again, small again. Through all of that the person I am has always stayed the same which is why you will often hear me say, my weight is the least interesting thing about me. 
6. I started my blog We Five Kings in 2017 to keep myself busy while raising babies. In 2026 I now own two brands Tiffany King Creative and The Organized Social. 
7. I love and hate AI and if you talk to me long enough I will tell you all about it. I believe in embracing new technology while also not allowing it to completely infiltrate every aspect of our lives. And I hate when people use it as a creative tool. 
8. I loathe small talk and appreciate for deep, meaningful conversation with people. I want to connect. 
9. I am the most introverted extrovert you will ever meet. When I’m out, I’m on. When I’m home, I feel whole. My circle is small, way smaller than you would imagine. 
10. My only goal in parenting is to raise kids who are emotionally intelligent, kind and find something they are passionate about with their entire heart.
A few years ago I heard a longtime social media in A few years ago I heard a longtime social media influencer ask “does anyone even blog anymore?”

Yes. I do. Here is why.

When I first started my Instagram a mentor told me something that has stuck with me ever since. She said I needed a website to back it up. Her thought process was simple — you don’t own anything on Instagram, Facebook, or TikTok. You don’t control the platform. If Instagram shuts down tomorrow everything you built there is gone.

Your website is different. As long as you pay your domain, you own it. Nobody can take that from you.

Having a website has also changed the way I work with brands. I can walk into a collaboration with my website numbers alongside my social media numbers. Better than that, I can show a brand clicks on a post that are still generating traffic years after the collab ended. SEO works long after a social media post disappears from a feed. That is something Instagram alone can not give you.

You do not have to launch a full blog to get started. Start with a landing page. Your name, what you do, how to work with you. That is enough. Let it grow from there.
My website has grown with my brand over the years. I have added pages for podcasts, projects, and ecommerce as I needed them. It does not have to be everything on day one.

If you do not have a website yet, start by securing your domain. Even if you are not ready to build, own your URL.
Save this and take one step toward your website this week.

Follow for more digital strategy tips every Tuesday (o know today is Wednesday my content is off this week)

That is what I am here for.
On the second floor of @armoireboutique is a sweet On the second floor of @armoireboutique is a sweet new spot @modernvintagearmoire!  This is the most perfectly curated vintage collection with a wide range of price points and sizes. By appointment only send them a DM and make an appointment to stop in. #vintage #vintagestyle #vintageclothing
GNO in the GNO. Dress @theaudarling Hair: @alexi GNO in the GNO. 
Dress @theaudarling 
Hair: @alexisb_grayandgrahamsalon 
Makeup: @brittanyspreen.hmua 
Tan: @spraytansbyevan
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Capsule Wardrobe, Dressing Tips, Style, Summer, travel · May 3, 2024

Capsule Wardrobes: Capsules on Vacation

I have written about vacation packing before. You can check out the post here. This post I wanted to be a slight different variation. In the past my packing posts have been focused on a specific type of trip like the beach. However learning to be a good packer and using your capsules skills when packing will benefit you in everything from business trips to girls weekends to family vacation. So episode 4 in our capsule wardrobe series is making a vacation capsule.

Story Time

In 2006 justin and I took a trip to Italy for 15 days. It was epic and the best trip we have ever taken. However we packed WAY too much stuff and it ended up being a BIG problem.

Justin and I in Venice
Justin and in Venice

People had told me that when you are traveling in Europe you need to pack light. I thought that I knew what this meant and I packed, what I considered, to be light. Wrong. I brought an enormous suitcase and had to truck it all over four different cities. My suitcase didn’t fit well on the trains and the smaller taxi’s didn’t want to cram it in their trunks. Our luggage honestly was the only fight we had while we were there. It was a miserable part of our trip.

Tiffany waiting for the train in Italy
Waiting at the train station in Poggibonsi, Italy

We were traveling from Rome to Florence and we got on the wrong side of the train. We were creating a traffic jam in the aisle and we were both so mad at each other and weren’t working together. I think this couple on the train could see the rage in our eyes and the gentleman stood up and said, Ti mostrero’. He brought us to the back of the train and showed us a place to store larger luggage. He literally saved our day… and our marriage probably.

Justin and Tiffany in Italy
Justin and I in San Gimignano, Italy

Learning to be a light packer

When we came home I made a goal to start being smarter about how I packed for a trip. I was always trying to cram as much as I could into a bag rather than thinking about what I was going to be doing and what kind of weather I would be experiencing. It’s about Packing Smarter.

So what do I do to pack smarter? Here are few things.

  • I ask myself where I am going and what will I be doing when I am there.
  • I take into account what the weather will be when I travel. Warm, hot, raining, snowing, etc…
  • I think about how many outfits will be worn for a short period of time and what I can re-wear
  • I also think about what kind of luggage I want to bring. Am I doing a road trip and space is limited? Am I flying and I want to avoid checking a bag?
  • Packing Cubes. I cannot tell you how much this makes my life easier and more organized. They keep your packing minimal while making your suitcase more organized and using the least amount of space.

Packing for Trips

So I am going to outline so examples of what I would pack for each trip. I am basing all of these off of 5 day trips just to give you a baseline. This way you can add additional outfits for your days if needed. All of this should fit in a carry on or small suitcase.

Packing for the Beach

  • 2 to 3 swimsuits
  • 2 coverups (the ultimate packing hack would be to use items you packed as outfits for coverups.)
  • 3 tank tops or tees
  • 1 pair of shorts
  • 1 skirt
  • 2 sun dresses
  • 2 pairs of shoes (sandals and flip flops

Packing for the city

  • 3 bottoms (shorts, skirts or jeans)
  • 5 tops
  • 2 dresses or evening outfits
  • 1 lights jacket or cardigan
  • 1 rain jacket
  • 1 pair of sneakers
  • 1 pair of dress shoes

Packing for Europe

  • 3 bottoms
  • 5 tops
  • 1 dress or evening outfit
  • 1 light jacket or cardigan
  • 1 rain jacket
  • 1 pair of walking shoes
  • 1 pair of flats

Packing for a Business Trip

  • 3 work blouses
  • 3 work bottoms (pants or skirt)
  • 1 blazer
  • 1 dress
  • 1 pair of jeans
  • 3 casual or evening tops
  • 1 light jacket or cardrigan
  • 1 pair of work shoes
  • 1 pair of evening shoes

Additional Items

  • 1 pair of sneakers
  • 2 workout outfits

Packing for a Girls Trip

  • 3 swim suits
  • 2 coverups
  • 1 pair of shorts
  • 2 tees or tanks
  • 3 dresses or jumpsuits (think evening)
  • 2 sun dresses
  • 1 athletic outfit
  • 1 pair of sandals
  • 1 pair of sneakers
  • 1 pair of flip flops
  • 1 pair of platforms or heels for evening
Tiffany packing.  Capsule Wardrobes: Capsules on Vacation

Making packing easier on yourself is definitely going to make prepping for travel more fun and less stress. Believe me! Anything I can do to make traveling simpler I am going to do. Bonus I am going to follow this up with a kids packing post soon.

XO,

Tiffany

In: Capsule Wardrobe, Dressing Tips, Style, Summer, travel · Tagged: how to pack a capsule for vacation, how to pack for a European vacation, how to pack for vacation, packibg your capsule, packing for europe, packing for the city, summer capsules

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
  • What to Wear to Drag Brunch
  • A Plus Size Girl’s Guide to -Mardi Gras
  • Night Time Swimming: Perfect Dinners for the Pool

Facebook

Facebook

Instagram

Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris
It’s Friday Introductions. I went viral this week It’s Friday Introductions. I went viral this week so if you are new here these are 10 things I think you should know and 3 things you will find on my page (in the comments)

1. My real housewives tagline would be, my personality is as bold as the clothes I wear. 
2. I’m passionate about body positivity, affordable housing, a good brand kit and Diet Coke. 
3. I love basketball. All of my kids have played. I’m a huge Pelicans fan and my basketball crush just won his first NBA final. 
4. I met my husband when I was 19 at a fraternity party and we have been in love since. No one makes me laugh more than him. 
5. My body has been small, athletic, too small, big, small, big again, small again. Through all of that the person I am has always stayed the same which is why you will often hear me say, my weight is the least interesting thing about me. 
6. I started my blog We Five Kings in 2017 to keep myself busy while raising babies. In 2026 I now own two brands Tiffany King Creative and The Organized Social. 
7. I love and hate AI and if you talk to me long enough I will tell you all about it. I believe in embracing new technology while also not allowing it to completely infiltrate every aspect of our lives. And I hate when people use it as a creative tool. 
8. I loathe small talk and appreciate for deep, meaningful conversation with people. I want to connect. 
9. I am the most introverted extrovert you will ever meet. When I’m out, I’m on. When I’m home, I feel whole. My circle is small, way smaller than you would imagine. 
10. My only goal in parenting is to raise kids who are emotionally intelligent, kind and find something they are passionate about with their entire heart.
A few years ago I heard a longtime social media in A few years ago I heard a longtime social media influencer ask “does anyone even blog anymore?”

Yes. I do. Here is why.

When I first started my Instagram a mentor told me something that has stuck with me ever since. She said I needed a website to back it up. Her thought process was simple — you don’t own anything on Instagram, Facebook, or TikTok. You don’t control the platform. If Instagram shuts down tomorrow everything you built there is gone.

Your website is different. As long as you pay your domain, you own it. Nobody can take that from you.

Having a website has also changed the way I work with brands. I can walk into a collaboration with my website numbers alongside my social media numbers. Better than that, I can show a brand clicks on a post that are still generating traffic years after the collab ended. SEO works long after a social media post disappears from a feed. That is something Instagram alone can not give you.

You do not have to launch a full blog to get started. Start with a landing page. Your name, what you do, how to work with you. That is enough. Let it grow from there.
My website has grown with my brand over the years. I have added pages for podcasts, projects, and ecommerce as I needed them. It does not have to be everything on day one.

If you do not have a website yet, start by securing your domain. Even if you are not ready to build, own your URL.
Save this and take one step toward your website this week.

Follow for more digital strategy tips every Tuesday (o know today is Wednesday my content is off this week)

That is what I am here for.
On the second floor of @armoireboutique is a sweet On the second floor of @armoireboutique is a sweet new spot @modernvintagearmoire!  This is the most perfectly curated vintage collection with a wide range of price points and sizes. By appointment only send them a DM and make an appointment to stop in. #vintage #vintagestyle #vintageclothing
GNO in the GNO. Dress @theaudarling Hair: @alexi GNO in the GNO. 
Dress @theaudarling 
Hair: @alexisb_grayandgrahamsalon 
Makeup: @brittanyspreen.hmua 
Tan: @spraytansbyevan
HFD HFD

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