Paxton’s 13th birthday trip was basically one long Paxton’s 13th birthday trip was basically one long session in Mother Nature’s sauna. We sweated through every outfit, every park, and probably lost our body weight in water.

But if there’s one thing this family is going to do, it’s look as cute as possible while melting.
Jaws 🦈 is one of my all-time favorite movies. Dire Jaws 🦈 is one of my all-time favorite movies. Directed by Spielberg, it’s a true classic, and I’ve been obsessed since I was a kid. I’ve watched it more times than I can count and have read the book three times.

When we planned our trip to Universal, I told Tia there was only one thing I wanted: a Jaws manicure. Even though the ride is gone, there were still plenty of Jaws props to see, and our hotel even had this incredible sand sculpture in the lobby. It was the perfect excuse to share a few of my favorite facts about one of my favorite movies.

My 5 favorite Jaws facts:

1. “You’re gonna need a bigger boat” wasn’t in the script. Roy Scheider ad-libbed the line. Fun fact: if I ever own a beach house, I’m naming it A Bigger Boat.
2. In the novel, Chief Brody’s wife, Ellen, has an affair with Matt Hooper. That storyline was completely removed from the film.
3. Spielberg intentionally filmed the shark more like a serial killer than an animal. The stalking behavior and carefully built suspense gave it almost human-like characteristics and leaned heavily into Hitchcock-style suspense.
4. The mechanical shark, nicknamed Bruce, was never properly tested in salt water. It malfunctioned so often that Spielberg was forced to show it less, which ended up making the movie even scarier by relying on suspense and John Williams’ unforgettable score.
5. That iconic, Oscar-winning score? It’s essentially just two alternating notes: E and F. Somehow, those two notes became one of the most recognizable pieces of music in movie history.

What’s a movie you’ve seen so many times you can practically quote it from memory?
Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
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Dressing Tips, Fashion, Seasonal Guide, Style · September 26, 2020

Hats You Need This Fall

I love when hats are in style. Not because it’s an excuse to wear them, I will wear them anytime, but because it’s an excuse to buy them! When hats are in style they are available everywhere and it makes it so much easier to find them.

Hate you need this fall - Tiffany in a black Rancher hat

Hats are a great accessory in any season but I love the way they make a fall outfit look. They are like the perfect last touch and balance out your look. Usually when I hear people say they don’t look good in hats I think that they just have not found the right hat for their face. Hats are not one size fits all!

{This post contains affiliate links. This means if you purchase from the links provided I make a small amount of commission at no additional cost to you.}

The Floppy.

Hats you need this fall - Tiffany in a blush floppy hat

This is the perfect fall/winter take on a ladies sun hat. Floppy hats are fun, flirty and feminine! In the fall and winter months you will find these hats in wool which will keep your head warm and shield your face from the sun (always thinking about anti aging).

My Pick: Gigi Pip floppy hat in black

Wide Brimmed Boater.

Tiffany in a straw wide brim boater hat

I got my first wide brimmed boater this summer and it was one of my favorite hats. It offers the shade of a floppy hat but doesn’t get in the way of your vision. I love the ribbon options that come on boater hats. This particular hat is straw that would be for summer but you can find them in wool for fall and winter too.

My Pick: Lack of Colors Teak Rancher Boater

Fedora.

Tiffany in  a brown Fedora

This is one of my favorite types of hats because it is the perfect combination of masculine and feminine. There are two types of hats that are usually confused and that is a fedora and a Tribly. A fedora has a wide brim all the way around the hat. A Tribly has a similar look to a fedora but a small brim. The more you know.

My Pick: Goorin Bros Dakota Fedora in White

Rancher.

Hats you need this fall - Tiffany in  a black rancher hat

Rancher hats are inspired by men’s style and similar to a widely known cowboy hat. They have a little more of a casual look but definitely make a statement. These are also similar to a fedora because they have a rigid crown.

My Pick: Gigi Pip Monroe Rancher in Oatmeal

Color.

Hats you need for fall - Tiffany in a  pink rancher hat

I am always eager to add color into my wardrobe and hats are a great way to do it. You can’t go wrong with color.

My Pick: Gigi Pip Monroe Rancher in Dusty Pink

No matter which one you choose always make sure you measure before purchasing. You want to wear the hat not have the hat wear you.

XO,

Tiffany

In: Dressing Tips, Fashion, Seasonal Guide, Style · Tagged: accessories for fall, boater, fall accessories, fall hats, fedora, felt hats, gigi pip, goorin bros, hat, hats, hats for fall, lack of colors, rancher, straw hats, wide brim boater

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Paxton’s 13th birthday trip was basically one long Paxton’s 13th birthday trip was basically one long session in Mother Nature’s sauna. We sweated through every outfit, every park, and probably lost our body weight in water.

But if there’s one thing this family is going to do, it’s look as cute as possible while melting.
Jaws 🦈 is one of my all-time favorite movies. Dire Jaws 🦈 is one of my all-time favorite movies. Directed by Spielberg, it’s a true classic, and I’ve been obsessed since I was a kid. I’ve watched it more times than I can count and have read the book three times.

When we planned our trip to Universal, I told Tia there was only one thing I wanted: a Jaws manicure. Even though the ride is gone, there were still plenty of Jaws props to see, and our hotel even had this incredible sand sculpture in the lobby. It was the perfect excuse to share a few of my favorite facts about one of my favorite movies.

My 5 favorite Jaws facts:

1. “You’re gonna need a bigger boat” wasn’t in the script. Roy Scheider ad-libbed the line. Fun fact: if I ever own a beach house, I’m naming it A Bigger Boat.
2. In the novel, Chief Brody’s wife, Ellen, has an affair with Matt Hooper. That storyline was completely removed from the film.
3. Spielberg intentionally filmed the shark more like a serial killer than an animal. The stalking behavior and carefully built suspense gave it almost human-like characteristics and leaned heavily into Hitchcock-style suspense.
4. The mechanical shark, nicknamed Bruce, was never properly tested in salt water. It malfunctioned so often that Spielberg was forced to show it less, which ended up making the movie even scarier by relying on suspense and John Williams’ unforgettable score.
5. That iconic, Oscar-winning score? It’s essentially just two alternating notes: E and F. Somehow, those two notes became one of the most recognizable pieces of music in movie history.

What’s a movie you’ve seen so many times you can practically quote it from memory?
Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.

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