Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Fashion, Style · May 25, 2018

My Favorite Looks from the Royal Wedding

Harry and Meghan are officially the Duke and Duchess of Sussex.  I was on a girls trip in Florida the weekend of the wedding and woke up at 6 am to see the official ceremony live.  There seems like there is something really special between the couple and it was evident in the way they structured their ceremony and how they looked at one another.

I really love the culture and traditions of the British.  They seem to have such respect for tradition.  I love the ability to try new things but there is something special about doing things the way it has always been done.

One of these things would be dressing for occasions.  In the entire world the British are the best at dressing appropriately for special occasions.  One of the traditional things to wear to a wedding in England is a fascinator.

Hats and fascinators have been part of British dressing since the 15th century .  Unlike wide brim hats the fascinator does not really serve a purpose other than being fashionable and a conversation piece.  Ladies generally choose a fascinator that compliments or matches their dress.  It is not uncommon to see a lady wearing a hat, dress, gloves and shoes that all match.  Fascinators can be sculpture in nature or adorned with flowers or veils.

I love the opportunity to wear a hat.  Although there are not too many times we wear them in the US events like high tea and polo call for the perfect hat.

Hat courtesy of Haute Dames CoutureMeghan looked amazing at the wedding.  Her dress, veil and tiara choices were exquisite.  It made me so happy to see that she stayed true to her personal style and it really showed in her confidence as she glowed down the aisle.  But not to be outdone her guests also brought it.  By “it” I mean all the fashion.  These are a few of my favorite looks….

 

Photo Courtesy of Vogue.com

Amal Clooney

This was my favorite look.  Amal is a fashion icon but the choice of this bold of a color and to wear it head to toe was a huge risk and one she pulled off flawlessly.  Amal’s skin tone and hair color allow her to wear a variety of colors.  The yellow in this outfit is even more striking on her because of the golden undertones in her skin.  You know you are beautifully dressed when I barely notice that you are standing next to George Clooney.  Amal is wearing a Stella McCartney dress and a Stephen Jones hat.

Photo Courtesy of Vogue.com

Oprah Winfrey

Not only did I love the way this blush color looked against her skin it was an outfit I could see myself wearing.  The color and shape of the dress are very flattering and make her waist look thin and snatched.  I love that she went with a head to toe look but had the addition of flowers and feathers on the side of her hat.  Oprah is wearing Stella McCartney.

Photo Courtesy of Vogue.com

Sofia Wellesley

I loved so many things about this look.  First of all it was so much different than anything else at the wedding.  The length and nod to the drop waist and texture in the pattern were all eye catching.  I love that when everyone else was going in the monochromatic direction that she pulled it out with something completely different and unexpected.  Of all the dresses at the wedding I am excited to see if this one is remade in a ready to wear look.  Sofia is wearing REDValentino.

Photo Courtesy of Eonline

Lady Kitty Spencer

This color was spectacular!  This look allowed the dress to be the star and everything else in the look just complimented it.  The shoes especially brought out a color in the dress that could have been overlooked.  I also really enjoyed that she shoes a fabric like velvet for the shoe which added a layer of richness.  Also, on a brunette this hat could have gotten lost in her hair but the way it pops off of the blonde is perfection.  Kitty is wearing Dolce & Gabbana.

Photo Courtesy of Harpars Bazaar

Doria Ragland

Megan’s mother looked like the perfect mother of the bride while following all of the British guidelines to dressing.  The color was muted and demure and neutral so it would photograph well but also complimentary to her skin tone and hair.  She dressed in something that looked good on her but also took into consideration something that would not outshine her daughter and her moment.  I was so pleased to see just how beautiful she looked.  Doria is wearing Oscar de la Renta.

Photo Courtesy of BBC.com

We wish the Duke and Duchess of Sussex the best and can’t wait to see how beautiful their little babies will be.

In: Fashion, Style · Tagged: british, fascinators, hats, royal wedding, wedding

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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