Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Dressing Tips, Fashion, Shopping, Style · September 22, 2020

Clothing Rental Subscription Services to Refresh Your Wardrobe

Clothing rental isn’t a new concept. We have all seen the success of Rent The Runway. The new concept is existing retailers allowing you to rent their current collections for a monthly fee. Places like Eloquii, Banana Republic and New York and Company just to name a few.

If you asked me what I was shocked to see available in the fall of 2020 it would be how many retailers are offering their current clothing for rent. These business models were in the works pre pandemic but now with many of us working from home, not attending a lot of events and cutting back on outings in general we all need less clothes. Which means less sales for clothing retailers.

The concept of renting clothes isn’t just one to boost their sales. This opens up your wallet and your closet for so much more. For a minimal monthly fee you can have access to their expansive cloests without adding to yours. Have you always wanted to cretea casule wardrobe? This may be your chance.

I decided I was going to try as many of them as I could over the last few months. I haven’t been able to try them all but here are the ones I have…

Gwynnie Bee

Cost: $49 to $199 a month

Details: 1/2/3/5/7/10 items out at a time / unlimited exchanges

Items: Shirts & blouses, dresses, denim & pants, cardigans & sweaters, jackets & outwear, skirts

Sizing: Regular and Plus

My thoughts: This was probably my favorite box. Everything came fast and all in one box. As soon as I received it they sent me an email outlining how much it would be to purchase items in the box. Cancelling the box was also simple and I was able to do it in their system online. I cancelled before returning my items and just put the outstanding items I had in the mail.

Tiffany in Gwynnie Bee Skirt - Clothing Rental Subscription Services to Refresh Your Wardrobe

Eloquii Unlimited

Cost: $85 a month

Details: 4 items out at a time / unlimited returns

Items: Dresses, tops, bottoms, jackets

Sizing: Plus

My thoughts: I love Eloquii clothes but don’t usually spend the money on them because I don’t have a job in an office and especially now I don’t have a lot of fancy events to go to. I love that this gave me the option to get things I wanted and may only wear once and then I could return and try something new.

One thing I didn’t like was the fact that I had to call the company to cancel the subscription.

Tiffany in Eloquii Unlimited Green and black striped dress

NY&Co Closet – Unlimited Access

Cost: $50 a month

Details: 3 items at a time / unlimited exchanges

Items: Workwear, athletic wear, tops, bottoms, dresses

Sizing: regular

My thoughts: I was the most disappointed with this subscription. They advertised that plus size clothes were available in the box and when I created an account I realized that there were extremely limited items in plus. To be totally honest with you there were three things I could have chosen from. Not at all worth it in my book.

The bigger issue was the fact that I could not just cancel online. I had to call the company to cancel.

Rent the Runway

Cost: $69 to $159 a month

Details: 4 items – 1 swap / 8 items – 2 swaps / unlimited items – unlimited swaps

Items: Everything! Literally active wear to gowns. Accessories and more.

Sizing: regular and plus

My thoughts: I have not used their membership service but I have rented dressed from them in the past. They are very quick to ship and to receive returns. If anything is not correct with your order they are going to make it right quickly.

Banana Republic Style Passport

Cost: $85 a month

Details: 3 pieces / unlimited returns

Items: Tops, bottoms, dresses and jackets

Sizing: 0-14 and XS-XL

My Thoughts: They are offering a wide variety of items and have pages and pages of stock. It looks like it would be easy to stock their closet minimum of 20 items at a time.

NUULY

Cost: $88 a month

Details: 6 items at a time / Unlimited returns

Items: Tops, bottoms, jumpsuits, coats, jackets, dresses, jeans, shorts, etc…

Sizing: Regular and Plus

My Thoughts: If I was to sign up for another box this would be it. There are lots of items and a variety of brands. Just like Gwynnie Bee you aren’t just getting one brands clothing. You can shop from Free People to Cynthia Rowley and hundreds of other brands.

Express

Cost: $59 a month

Details: 3 items at a time / unlimited returns

Items: Dresses, tops, bottoms

Sizing: Regular

There will be new subscriptions becoming available soon. Like with any trend once brands get wind of this they are all going to jump on board. It is a great way to maximize your wardrobe without maximizing your budget.

XO,

Tiffany

In: Dressing Tips, Fashion, Shopping, Style · Tagged: banana republic, capsule wardrobe, clothing rental, clothing rental boxes, clothing rental companies, dressing frugally, dressing on a budget, Eloquii, gwynnie bee, making the most of your clothes, making the most of your space, rent the runway, rental boxes, subscription box, wardrobes on a budget

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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