Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Dressing Tips, Fashion, Plus, Shopping, Style · November 26, 2019

3 Stylish Outerwear Pieces Under $50

I love capes, coats and jackets but the window of time to wear them in the south is very short. I dream that one day I may live somewhere that it would be a necessity to own multiple coats or even a spring jacket. My reality is that Louisiana spring tops out in the 90’s, so the last thing I want to wear is a jacket.

Keeping this in mind I came up with a list of affordable, but stylish outwear options for you. All of these items are under $50 and while they may not be up for a Minnesota winter they are going to work just fine down south.

Capes

I picked up this cape from Shein. It was under $20 and while it is pretty it is not functional for warmth. I loved how bright the red is and the bow is a beautiful statement. Other options for capes are this and this.

Red bow cape

Teddy Bear Coats

I have been looking at these for a while and just bought this one last week from Target. The price point for this jacket was $40. I have worn it a few times and although it is not lined it is very warm. Other options are this and this.

Beige Teddy Bear Coat

Puffer Coats

I have not purchased one of these yet but I love them for the boys and Justin. I really liked this one because it still has an element of dressed up for a casual coat. Other options are this and this.

Rose Gold Puffer jacket

Outwear is just an extension of your outfit and can make your whole look cohesive. They are essential for rounding out your wardrobe and for keeping you warm on the handful of cold nights we have. Even if you only get a few uses out of these at least they didn’t break the bank!

In: Dressing Tips, Fashion, Plus, Shopping, Style · Tagged: capes, dressy outerwear, jackets, outerwear

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Comments

  1. danamaye says

    November 26, 2019 at 9:10 am

    I love that red cape!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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