Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Fashion, Shopping, Style · September 8, 2018

Shopping for Jackets

I am dedicating this post to Abby and Amanda.  My two jacket loving friends who can really rock the look.  Honestly I should have let them write this post but instead I will let them shop the links.  Don’t lie you know y’all will.  They have never met a jacket they didn’t like.

Jackets are a piece of our wardrobe we really take for granted.  Jackets can complete an outfit.  They can also be the inspiration piece for a look.  They are versatile and interesting and totally on trend for fall.

I am often jealous of people who live up north that get to enjoy a jacket season  Spring and fall really lend themselves well to the jacket trend.  Being in the south we do not have much use for spring weight jackets.  However fall jackets can often get us well into the winter and beyond.

I am highlighting some of my favorite jackets for this fall.  You could really own one or one of each and have something that will get you through these next few months.

This post contains affiliate links.  All thoughts, opinions and ideas are mine.

Motorcycle Jackets

A good moto jacket is going to be a good piece to have if you are looking for a jacket that can also be worn as outwear.  Moto jackets are great with jeans and dresses and more but the weight is usually more substantial giving you a good option if you live somewhere with a mild winter.  I also personally love them because they have an edgier look than some jackets.  While it is still possible to pull off a polished look you can also have a little edge in there.

Denim Jackets

This is a style that almost never dies.  I have watched denim jackets survive the waves of fashion for years.  My mom wore denim jackets in the 70’s.  Colored denim in the 80’s.  Distressed in the 90’s.  Currently its cropped length.  My point is that you will always be able to find a way to incorporate denim jackets into your wardrobe.  They do tend to be more on the casual side of jackets.  I like to pair them with a sundress or even with a pair of dress pants and a white tee.  I do think that denim jackets take slightly more planning with your outfit.  It needs to make sense with what you are wearing.

White Jackets

We have already covered that white is a big trend here.   I like the idea of having a white jacket on hand because it is an easy way to lighten up a dark outfit.  White also looks crisp and clean and fancy even when you wear it with jeans.  The right white jacket will help you finish off an outfit for work or an outfit for happy hour.  There is a lit of versatility with them.

Blazers

Blazers have never been my favorite.  I always feel like Working Girl when I wear them.  This season there has been a big throw back to the oversized 80’s and 90’s blazers with big patterns and bigger shoulder pads.  I don’t know why they are speaking to me this season more than others but they are.  The trend is running strong and you can find them just about anywhere.  Bonus is if you find one you can roll the cuffs.

Capes

I have to thank my girl Tracy Kopfinger with Virture Jewelry for turning me on to capes.  She bought one a few years ago and it was so cute and such a statement piece.  Capes are an easy throw over your shoulders accessory that are great for fal and winter.  As an active mom they are easy for me to wear and layer when it gets colder in the winter.



In: Fashion, Shopping, Style · Tagged: blazers, fall fashion, fall style, jackets, Jackets for fall, jean jackets, outwear

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5 Fall Trends I’m Actually Excited to Wear for Fall
5 Shoes You Need to Wear this Fall
Denim Trends for Fall

Comments

  1. Margaret says

    September 8, 2018 at 7:26 am

    Ok as a working girl I would love to find them. The grey and the brown patterned one are from where? Must have!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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