Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
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At Home, Kids, Life · July 19, 2019

Back 2 School

We start back to school the second week of August. I am not ready to be done with summer yet but I am slowly trying to do a few things a week to get ready for school.

This year I got lucky and the boys didn’t grow that much so their uniforms from last year are mostly going to work. I got rid of a few that looked a little worn and replaced all of their shirts. It can get expensive doing all the back to school shopping at once so I try to work on it a little at a time over the summer months.

School Supplies.

This year I ordered the school supplies from the PTA. Last year I did my own shopping and it was far more expensive than I thought it was going to be. The box that the school sells is less than $50 and they deliver it to the school. I opted for the easy option this year.

I have learned though that sometimes these generated lists for the entire grade level don’t cover everything that the student or teacher need. I try to send an email before school starts asking if there are any additional needs for my kids and if there is anything the teacher can use. Generally they have small items they are looking for to use as manipulatives and such. It’s such a big help to have parents willing to send in a few extra things.

Uniforms.

As I mentioned before I lucked out this year and the boys didn’t grow that much so their shorts and pants fit. I have found a few brands that I love and a few that I don’t.

Brands I love. The Old Navy Uniform shirts did really well for us last year. They faded but didn’t get stretched out. I love the French Toast uniform shorts and you can purchase them from Target or Amazon. So for the winter I usually do these jeans from Target. Our school isn’t really strict about the type of pants they wear so these were really durable and lasted all winter.

Brands I don’t love. We used the Cat and Jack Uniform shirts two years ago and they didn’t work at all. I had to replace most of them by the time January rolled around.

Jackets.

Last year I found the most perfect jackets for the kids with school. I wanted something that wasn’t bulky, would be warm on really cold days but not too hot on cool days in the fall. This one was perfect and it folded up perfectly into their school bags. I went with blue because it is there school color but there is a lot of variety to choose from. I also love that North Face comes with a warranty and they are a good quality product and will last more than one year.

Shoes.

Peyton learned to tie his shoes last year and Pax is on his way to learning too. However I find that a lot of times they don’t want to stop and tie them which means they are dragging through the mud, dirt and in the bathroom. I bought these stretchy laces last year and they made getting shoes on and off so much easier.

Winter Wear.

We don’t have too many days when it is so cold the boys need to prepare for freezing temps. I purchased these and they were able to use them for school and for soccer.

Backpacks.

In Kindergarten the kids get a tote bag so we don’t need backpacks until first grade. Last year I originally ordered Peyton a LL Bean back pack because I was told they had a great warranty. Well fast foreword to January and something happened to the bag and they wouldn’t honor the warranty. I wasn’t buying another $50 backpack so I looked for other options.

I went with the Jansport and found one on Amazon. It was actually less pockets than the first one which I liked better. Plus it was only about $26. Peyton’s backpack from last year is still in great shape and I ordered the same on for Paxton this year.

Lunch Kits.

Last year the boys ordered lunch every day at school. This summer they decided they want to bring lunch because it takes too much time in the line and they want to hang out with their friends more. Social before hot food I guess.

When they had lunch kits in the past I always struggled with keeping them clean. This year I specifically looked for a lunch kit that was washable so I can throw it into the laundry at the end of the week. This one looks like it will be easy to carry and it’s also washable.

Water Bottles.

I ordered the exact same water bottles this year that I did last year because they worked so well. They are from Shop Dreve and you can find them here. This year I got an extra set of straws because I would have liked to change them out half way in the year. She can order you an extra set when you order the water bottles.

We aren’t ready to peace out to the summer just yet but preparing early will let us enjoy every last second!

In: At Home, Kids, Life · Tagged: August, Back to school, fall, family, jackets, kids clothes, kids jackets, kids uniforms, lunches, north face, old navy, old navy uniforms, school, school days, school lunch, school uniforms, snacks, uniforms, water bottles

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Comments

  1. Crystal @The Holliday Collective says

    July 19, 2019 at 7:19 am

    What a great list! Though my kids’ school sends most items to our home, I’ve started to pick up a few things we need now, to get best available and to help offset one big purchase. I have a list in Trello with school items we want or need. You’re right, if you start early you can enjoy what’s left of summer. ?

    Reply

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Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
A white top is an essential in your wardrobe each A white top is an essential in your wardrobe each season. These are my 4 favorite white tops I recently purchased from @target. Everything is linked on LTK and in my stories.

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