OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
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At Home, Kids, Life · July 19, 2019

Back 2 School

We start back to school the second week of August. I am not ready to be done with summer yet but I am slowly trying to do a few things a week to get ready for school.

This year I got lucky and the boys didn’t grow that much so their uniforms from last year are mostly going to work. I got rid of a few that looked a little worn and replaced all of their shirts. It can get expensive doing all the back to school shopping at once so I try to work on it a little at a time over the summer months.

School Supplies.

This year I ordered the school supplies from the PTA. Last year I did my own shopping and it was far more expensive than I thought it was going to be. The box that the school sells is less than $50 and they deliver it to the school. I opted for the easy option this year.

I have learned though that sometimes these generated lists for the entire grade level don’t cover everything that the student or teacher need. I try to send an email before school starts asking if there are any additional needs for my kids and if there is anything the teacher can use. Generally they have small items they are looking for to use as manipulatives and such. It’s such a big help to have parents willing to send in a few extra things.

Uniforms.

As I mentioned before I lucked out this year and the boys didn’t grow that much so their shorts and pants fit. I have found a few brands that I love and a few that I don’t.

Brands I love. The Old Navy Uniform shirts did really well for us last year. They faded but didn’t get stretched out. I love the French Toast uniform shorts and you can purchase them from Target or Amazon. So for the winter I usually do these jeans from Target. Our school isn’t really strict about the type of pants they wear so these were really durable and lasted all winter.

Brands I don’t love. We used the Cat and Jack Uniform shirts two years ago and they didn’t work at all. I had to replace most of them by the time January rolled around.

Jackets.

Last year I found the most perfect jackets for the kids with school. I wanted something that wasn’t bulky, would be warm on really cold days but not too hot on cool days in the fall. This one was perfect and it folded up perfectly into their school bags. I went with blue because it is there school color but there is a lot of variety to choose from. I also love that North Face comes with a warranty and they are a good quality product and will last more than one year.

Shoes.

Peyton learned to tie his shoes last year and Pax is on his way to learning too. However I find that a lot of times they don’t want to stop and tie them which means they are dragging through the mud, dirt and in the bathroom. I bought these stretchy laces last year and they made getting shoes on and off so much easier.

Winter Wear.

We don’t have too many days when it is so cold the boys need to prepare for freezing temps. I purchased these and they were able to use them for school and for soccer.

Backpacks.

In Kindergarten the kids get a tote bag so we don’t need backpacks until first grade. Last year I originally ordered Peyton a LL Bean back pack because I was told they had a great warranty. Well fast foreword to January and something happened to the bag and they wouldn’t honor the warranty. I wasn’t buying another $50 backpack so I looked for other options.

I went with the Jansport and found one on Amazon. It was actually less pockets than the first one which I liked better. Plus it was only about $26. Peyton’s backpack from last year is still in great shape and I ordered the same on for Paxton this year.

Lunch Kits.

Last year the boys ordered lunch every day at school. This summer they decided they want to bring lunch because it takes too much time in the line and they want to hang out with their friends more. Social before hot food I guess.

When they had lunch kits in the past I always struggled with keeping them clean. This year I specifically looked for a lunch kit that was washable so I can throw it into the laundry at the end of the week. This one looks like it will be easy to carry and it’s also washable.

Water Bottles.

I ordered the exact same water bottles this year that I did last year because they worked so well. They are from Shop Dreve and you can find them here. This year I got an extra set of straws because I would have liked to change them out half way in the year. She can order you an extra set when you order the water bottles.

We aren’t ready to peace out to the summer just yet but preparing early will let us enjoy every last second!

In: At Home, Kids, Life · Tagged: August, Back to school, fall, family, jackets, kids clothes, kids jackets, kids uniforms, lunches, north face, old navy, old navy uniforms, school, school days, school lunch, school uniforms, snacks, uniforms, water bottles

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Comments

  1. Crystal @The Holliday Collective says

    July 19, 2019 at 7:19 am

    What a great list! Though my kids’ school sends most items to our home, I’ve started to pick up a few things we need now, to get best available and to help offset one big purchase. I have a list in Trello with school items we want or need. You’re right, if you start early you can enjoy what’s left of summer. ?

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse

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