Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Dressing Tips, Fashion, Seasonal Guide, Style · September 10, 2019

How to Embrace the Bootie Trend This Fall

This is a little Fall Guide Preview… Our Fall Guide will launch next Monday, September 16th!

I did a poll on Instagram last week about what people wanted to see for fall. One of the questions I got was how to know which type of booties to wear with what length of pants.

Booties are definitely a little harder to style depending on their height. It also feels like you need a million different ones to go with pants or skirts or dresses. I am breaking it down to the 5 styles that are most important and what they will go with in your closet.

{This post contains affiliate links}

Dress // Shoes (similar) // Necklace

Low Profile.

This style will basically go with everything. Generally these booties can be confused with a shoe which gave us the term, shooties. Depending on the style this type of bootie will take you from the office to dinner and anything in between. My dressier booties are always low profile because I can wear them with any of my pants or dresses.

Cheat Sheet…. Mini, Midi and Maxi length skirts and dresses. Skinny jeans. Boyfriend jeans. Flares. Cropped length pants.

Flat.

Flat boots are usually your most casual boots. They are going to be more functional for walking and standing but if you are looking for something dressy with a flat heel I would opt for a ballet flat.

Cheat Sheet… Cropped length pants. Midi Skirts. Mini Skirts. Dresses. Skinny jeans. Full Length pants. Boyfriend Jeans.

Ankle.

Ankle boots are going to hit you slightly above your ankle bone. These booties are going to start looking less like a shoe and more like a boot for sure. Once you start getting to boots that come up to the ankle you want to make sure they have a zipper or snaps to get them on and off.

Cheat Sheet… Cropped pants. Skinny jeans with a cuff. Midi skirts. Mini skirts. Some Maxi length skirts.

Above Ankle.

These are going to be your booties that are at least 3″ or more above your ankle bone. These are your more substantial booties and depending on the heel can look casual or dressy.

Cheat Sheet… Cropped pants. Midi, mini and maxi skirts. Full Length Pants.

Mid-Calf.

This is really getting out of the bootie territory and more toward the boot range but I wanted to include them. Mid Calf boots are going to be really popular this fall and that is why I wanted to talk about them. These types of boots are really important to try on so try to find them in your store or make sure you get free shipping and returns. Check the shaft size when you are ordering to know what part of your calf these boots are going to come to.

Cheat Sheet… Skinny Jeans. Midi and Mini skirts.

I always like to give this reminder too. With shoes it’s important to make sure that you get the right fit but it is especially important with boots. It’s incredibly uncomfortable to have boots that are too tight or are a struggle to get on each time you want to wear them. Always make sure your boots are right!

In: Dressing Tips, Fashion, Seasonal Guide, Style · Tagged: booties, fall fashion, fall style, fashion, maxi dresses, style tip

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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