Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Fashion, Plus, Style · September 6, 2019

Curve The Runway

I love fashion. I always have. Not just the clothes but the behind the scenes, manufacturing, design, all of it. The Carrie Bradshaw quote that always resonated with me was, “sometimes I bought Vogue instead of dinner. I felt it fed me more.”  I feel that quote in my soul.

Being near fashion feeds me creatively and it feeds my soul. However my love of fashion has always been somewhat bittersweet because I have never been a “typical” size. My shoulders and hips are wide and size 8 or 18 I don’t fit into things that are available in a lot of stores and boutiques. Over the last few years brands have begun to recognize that most women are not a size 2 and there is an incredible need for trendy, fun, fashion that fits a variety of sizes. I have tried to use my platform to recognize those brands like the LOFT, Gibson Look, Anthropoligie and boutiques like The Villa in Mandeville who are stepping out and offering lines for women who are petite, tall and plus size.

Last weekend I was able to attend Curve The Runway. Created in 2018 they are a fashion show that only showcases women who are curvy, plus, voluptuous and doing the damn thing. All of the clothing that walked the runway was in my size!  Do you know how long I have watched fashion shows hoping there would be one thing that would fit me?!?!?  These women are representing a hugely under represented group in our culture and I am here for it.

I could tell you all about it in my words but their mission statement is just perfect…

“Curve the Runway is not just a fashion show, we are also committed to year round events where the intersection of fashion meets purpose and that purpose resurges a movement of Empowered Women through meet & greets for both consumers & fashion retailers. Which is why our mission is to Inspire, Empower and Inform. To be a voice for those who have been silenced by insecurities, public scrutiny and personal tragedies. Curve the Runway serves to provide a platform to remind ALL women of size, as well as young girls, that WE matter. We are here. We are “Some Kind of Beautiful” and we are enough.”

If you would like more information on the Curve the Runway project you can visit their website here or follow them on facebook.

In: Fashion, Plus, Style · Tagged: curvy, curvy girl, plus size, plus size designs, plus size fashion show

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You’ll Also Love

Plus Size Swim Guide – How to Find the Perfect Plus Size Swimsuits
Feminine Flair – Pretty Dresses for Curvy Girls
Size Inclusive Brand – BURU

Comments

  1. RashaGlamm says

    September 11, 2019 at 8:18 am

    Yassssssssss the #GlammGang lol I love it.
    We are Resort, we are formal, we are sexy swim…
    Thanks for sharing this story #Wefivekingsblog
    Thanks ladies for slaying #DressByRashaGlamm garments
    Mo TheModel yellow and orange.
    Kära March Clanton stripes.
    Sophia Scott Chocolate Chip.
    I’m forever grateful for you ladies and the slay you represent my brand #DressByRashaGlamm very well and yall embody this plus size life.

    Reply
  2. Mo says

    September 11, 2019 at 7:21 pm

    Tiffany, I didn’t get a chance to meet you at the show, but this post makes me wish I did. Our stories practically parallel one another. Thank you for being an advocate for the curvy community. Hopefully we will meet in person at next years show.

    X,
    Mo ( pictured in orange)

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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