@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen
How old are your knees? How old are your knees?
If the number of people who saw your last post wer If the number of people who saw your last post were standing in a room in front of you would you be happy talking to that many people about what you do?

Most of the time the answer is yes.

We are so focused on chasing big numbers that we forget the people who are actually showing up. Before you decide something flopped make sure your perspective is not the problem first.

That said — you should absolutely be evaluating everything you put out. If something is not performing the way you hoped there is information in that. Here is what to look at:

	•	Engagement rate — divide your total engagements by your followers and multiply by 100. A 1% to 3% rate is considered good
	•	Who saw it — was it mostly followers or non followers and what does that tell you
	•	Was the format right — would it have worked better as a carousel, a reel, or a static image
	•	The caption — was the hook strong enough, was it too long, too short, did it have a clear call to action
	•	Posting time — did it go up during your audience’s peak activity window
	•	Did you engage after posting — the first 30 to 60 minutes signals to the algorithm that your content is generating conversation
	•	Repurpose it — a post that flopped on Instagram might be exactly what a TikTok or Pinterest audience needed
	•	Give it time — people need to see something 15 to 28 times before they engage, one post is rarely enough

A flopped post is not a failure. It is information.
Use it.

Save this for the next time something does not perform the way you hoped.
More digital strategy every Tuesday — follow along so you do not miss it.
There are a few new faces around here, and I’m so There are a few new faces around here, and I’m so glad you found me.

Since most of you know me for the outfits, I figured it was time for a little reintroduction. Swipe through for the parts you might not know. Three boys, a husband who’s also my business partner, fifteen years of blogging, and more Diet Coke than I’d like to admit.

Tell me one thing about you in the comments. I want to know who’s here.
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Fashion, Sponsored, Style · October 1, 2018

Fall Jewelry with Virtue

{This post is sponsored by Virtue, LLC.  All thoughts, opinions and choices are mine.}

Virtue LLC, owner of the brands Virtue Jewelry and Luxe by Virtue, opened a website.  Until now the company has been wholesale only so if you wanted a piece you had to find it in a boutique.  The launch of their website was an exciting surprise but just opened up their amazing jewelry lines to anyone at a click of THIS button.

This week you can get an extra 20% off of your purchase by using KING20 at Checkout.  But before you start shopping let me tell you a little more and give you some suggestions on my favorite pieces.  Like these beauties!

The Brand.

I have been drawn to Tracy Kopfinger’s jewelry for years.  I still have the first piece of jewelry I ever got from her.  It’s a cross on a gold chain and it feels like a million years ago.  I have seen the brand change a lot over the years.  Tracy really seems to be able to anticipate the changes in trends before they become mainstream.  She is the perfect combination of artist and business woman.

I am excited to see this new development in her brand.  The website makes her jewelry available to, well, everyone!  As a friend I am so proud of her and as a blogger I am just excited to be able to feature her pieces in a place where you can order them.

I had the opportunity to go and pull a few pieces to feature on the blog this week.  Going to her studio is a treat.  A lot of creativity happens in that small space!

What Should You Shop.

When I stopped by the showroom last week I took some time to pick out a few new things that I think y’all would like but would also be versatile and fun for the fall.  First up, Game Day!

These acrylic earrings are light and fun and definitely a new trend for Virtue.  I love the tortoise shell look in this purple and gold color.  These earring would be perfect for tailgating because they are so light you won’t even feel you are wearing anything.  Currently these are available on Facebook so if you want to get your hands on them click here.

This is another potential game day look.  I love finding things to wear to Saints games that will work in my regular wardrobe.  It’s like getting double use out of something. Earrings // Necklace

The Perfect Fall Set.

This little set are the perfect go to fall pieces.  The mixed metal earrings will match most of your existing pieces while the orange glass bracelets will be the perfect pop of color for the next few months and into the spring.  This chevron choker comes in a variety of colors but we are super partial to the mustard.  Finally the two toned mixed metal nugget bracelets need to be on the necessity list.  These bracelets are my go to no matter what I am wearing and what season it is.  They are perfect with everything and easy to wear.

Multi color.  Multi ways.

I mixed the necklace from my gameday set up with these acrylic earrings.  The acrylics that Virtue is offering this fall is kind of endless.  I especially liked these because they were multi colored and would go with a variety of things.  Also, the fact that they were light enough they will work all the way to next spring and summer.

My Haul.

All of the choices I made are easily interchangeable for all of your fall needs from work to gameday to date night.  The line is always versatile and I was glad to see that that extended beyond the colors this year.  The textures and shapes make the line fine while being very cohesive.  Things we have come to expect from Virtue.

So the 20% off will be available online all week.  Enter KING20 at checkout and it will take 20% off of your entire purchase.

Also, be looking forward to a little giveaway.  I won’t tell you when but it will be happening on Instagram this week!

XO,

Tippy

 

In: Fashion, Sponsored, Style

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen
How old are your knees? How old are your knees?
If the number of people who saw your last post wer If the number of people who saw your last post were standing in a room in front of you would you be happy talking to that many people about what you do?

Most of the time the answer is yes.

We are so focused on chasing big numbers that we forget the people who are actually showing up. Before you decide something flopped make sure your perspective is not the problem first.

That said — you should absolutely be evaluating everything you put out. If something is not performing the way you hoped there is information in that. Here is what to look at:

	•	Engagement rate — divide your total engagements by your followers and multiply by 100. A 1% to 3% rate is considered good
	•	Who saw it — was it mostly followers or non followers and what does that tell you
	•	Was the format right — would it have worked better as a carousel, a reel, or a static image
	•	The caption — was the hook strong enough, was it too long, too short, did it have a clear call to action
	•	Posting time — did it go up during your audience’s peak activity window
	•	Did you engage after posting — the first 30 to 60 minutes signals to the algorithm that your content is generating conversation
	•	Repurpose it — a post that flopped on Instagram might be exactly what a TikTok or Pinterest audience needed
	•	Give it time — people need to see something 15 to 28 times before they engage, one post is rarely enough

A flopped post is not a failure. It is information.
Use it.

Save this for the next time something does not perform the way you hoped.
More digital strategy every Tuesday — follow along so you do not miss it.
There are a few new faces around here, and I’m so There are a few new faces around here, and I’m so glad you found me.

Since most of you know me for the outfits, I figured it was time for a little reintroduction. Swipe through for the parts you might not know. Three boys, a husband who’s also my business partner, fifteen years of blogging, and more Diet Coke than I’d like to admit.

Tell me one thing about you in the comments. I want to know who’s here.
Let me tell you something… I could live in the clu Let me tell you something… I could live in the club if it wasn’t for all of these kids or my strict skin care routine and 9pm bedtime. The taste of Red Bull and vodka mixed with a beat drop makes me a different person.  Last night @hobnola hosted @earlybirds_club from 6-10pm. It was all girls and straight vibes. @blaumshavemorefun danced until our makeup ran off and Amanda stole someone’s bubble gun. A time was had. I felt 22 again. Today my knees are remind me that I am not. #feeling22 #meganknees #hob #earlybirdsclub

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