Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Fashion, Style · August 30, 2018

My Favorite Fashion Documentaries

Fun fact.  I love a documentary.  Of course I love one about fashion but I like documentaries about other things too.  Some of my favorites are things about survivalist, mountaineers and anything about sharks.  I have seen every documentary made about scientology and K2.  I literally go on documentary binges.  Justin calls it the Tiffany Rabbit Hole.

So the last few weeks I have been engrossed in documentaries about fashion.  Like eating it up.  Obviously you can tell from my blog that I love clothes and fashion but I am really obsessed with the way it all works.  THe business and the craft and the artistry.  I love the business of fashion and how the industry as a whole is so artistic in nature more than it is a commodity industry.

I have such a love for designers and their craft that I literally eat up every single word.  It inspires me and it makes me want to create and just be I the presence of something beautiful.

The September Issue – ITunes

This is like the godmother of all fashion documentaries.  Highlighting the September Issue of Vogue in 2007.  The September issue is notoriously the most poured over issue that Vogue creates each year.  This documentary is a behind the scenes look at Anna Wintour and her staff.  I knew of Grace Coddington before watching this documentary but not to this level.  It really give a true behind the scenes look of how Grace and Anna work together to create this magnificent magazine.

The House of Z – Netflix

I recently watched this and when I was finished I immediately started it again.  So many things I never knew about Zac Posen.  This was such an inspirational documentary for me to see what someone can do with an idea, a great work ethic and family support.

IRIS – Netflix

This documentary was so inspirational for me that I think I will watch it over and over again.  Iris is a women in her 90’s who has become a fashion icon in the New York area.  She owns the largest couture costume jewelry collection in the world and a variety of other things.  Her vision of fashion as wearable art made her fun and likeable.  Her perspective is interesting and unique.  If you spend an hour in Iris’s world you will not be sorry.

The First Monday in May – Netflix

Anytime they get Anna Wintour to sit down to be interviewed I am watching.  This documentary focuses on the Met’s most attended fashion exhibit in history, China: Through The Looking Glass.  Until watching this documentary I didn’t realize the influence the Met has had over fashion becoming an accepted medium of art.

Manolo the Boy Who Designed Shoes for Lizards – Netflix

I have always wanted to know more about Manolo.  Learning about his childhood and young adult years was really interesting.  I also loved getting to see how involved he still is in the design process and the time he puts into making sure the shoes are beautiful and comfortable.  My favorite part of this documentary was seeing the relationship he has had with Anna Wintour since she was living in London and he was just starting out with his first shop.

Scatter My Ashes at Bergdorf – Itunes

Having been to Bergdorf twice in my life I loved this inside look at one of the most amazing stores in America.  This documentary was fun and a little quirky.  I learned so much about how their amazing windows are designed and then implemented.  It is so much more in-depth than I ever realized.  They also cover all of the family history with the Goodman family purchasing the company from the Bergdorf’s and how they used to live on the top of the building.

If you have any amazing documentaries you love send them my way.  I am always looking for something new to watch.  Bonus points if it’s a mountain climbing one I haven’t seen.

XO, Tippy

In: Fashion, Style · Tagged: dior and I, documentaries, fashion, fashion eductation, house of z, iris, manolo, scatter my ashes at bergdorf, the first monday in may, the september issue

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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