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I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
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Fashion · May 30, 2018

Menswear: Seersucker

There is nothing more southern in my eyes than a man in a seersucker suit.  It is iconic southern style and the only thing that could make it better is if the suit accompanied a mint julep.

A little history on seersucker.  The Southern staple originated in 1907 when a New Orleans merchant began searching for a lighter-weight suit that could withstand the summer heat, humidity and sweat. The blue and white fabric was born, named “Seersucker” from the Persian for “milk and sugar” in homage to its textured weave.  Seersucker doesn’t stop at suits though.  Shorts, Shirts, vests and more are all available in the southern light weight fabric.  It is also available in a variety of colors like pink, red, yellow and green.  Even though Seersucker is a casual fabric when constructed correctly it can look very polished.

In March New Orleans Fashion Week had a presentation on Three Hundred Years of New Orleans Fashion.  One entire segment was dedicated to seersucker and it’s beauty….

Photo Credit Eduardo Benetiz

Some famous men who have donned a seersucker suit have included Gregory Peck, Jamie Foxx, Andre 3000, Ronald Reagan, Dustin Hoffman, Frank Sinatra just to name a few.

So what is seersucker exactly?

It takes a unique cotton weave to give seersucker it’s bumpy appearance.  In reality it is alternating smooth and textured stripes that achieve it’s signature look.  The pattern and lightweight fabric is what makes seersucker so cool and a much needed piece of clothing in a southern summer wardrobe.  The puckering of the fabric makes it stay further away from the body which leaves room for circulation.  It also is the reason that, if not tailored properly, seersucker can look messy.

How to wear it?

  • Seersucker suits are usually unlined to they will stay cool throughout the summer.
  • Seersucker is also a fabric that will wrinkle but the creases add to it’s charm.
  • Make sure that your suit has been altered to fit your shape.  It is very easy to look sloppy in seersucker being that the fabric is very light weight.
  • Many seersucker jackets will come with shoulder pads to keep the fabric from drooping on your body.
  • White bucs are the most traditional shoe to wear with seersucker.  You can also get away with a white penny loafer.
  • A bowtie will keep your look southern while a neck tie will be more subdued.
  • Pocket squares are a must as well as suspenders if you don’t have belt loops.

Where to Buy it?

Splurge – Nordstorm: $845

Save – Brooks Brothers: $498

Save – JOS A Bank: $598 (usually have a sale running.  Now it’s buy one get one free)

When to Wear it?

Traditionally seersucker is to be worn like white.  Easter to Labor Day.  But in the interest of it being warmer well into the fall I have seen mean wear the fabric through September.  Never after.

Whatever you do make sure that you let your personal style show.  Pocket squares, bright socks or a patterned belt.  Don’t let the pattern discourage you from being bright and bold.

 

 

In: Fashion · Tagged: fashion, guys fashion, mens, mens fashion, mens style, mens summer suiting, menswear, seersucker, summer fashion

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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The good lighting. . . Dress @paisleyboutique Ea The good lighting. 
.
.
Dress @paisleyboutique 
Earrings @lechicmiami 
Hair @alexisb_grayandgrahamsalon
Sunset colors loading for the one and only @thekat Sunset colors loading for the one and only @thekatparker 49th birthday. #bendandsnap
You can’t be messy and not end up in the mess. #ap You can’t be messy and not end up in the mess. #aproverb
Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.

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