Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Fashion · April 30, 2018

Wedding Guests Done Royally

The much anticipated wedding between Prince Harry and Meghan Markel is happening in just a few weeks.  I will be watching like the majority of the world in awe.  There are so many things that the English do right and weddings would be one of them.  Weddings should be something of wonder and reverence as it is one of the biggest commitments a couple will make.  Everything from the planning to the execution to the dressing is done right in the UK.

I love weddings.  Something about getting dressed up and listening to a couple pledge their life to one another just give me all the feels.  I am really one of those people who looks forward to getting a wedding invite and puts a lot of thought into what I am going to wear and the perfect gift to give.

Weddings Make Me Happy…

 

 

So we all know the basics of being a good wedding guest but what are something that really can hurt a brides day?  I teamed up with Kerrie and Jamie from Girls In Black – Events Management for this post for a few of their top Don’ts for being the perfect wedding guest…

#1 Don’t be late.
If you think it’s going to take you 30 minutes to get to the ceremony, park your car, potty and find a seat then you should schedule to leave one hour before the start time. Call us “old fashion” but its just rude to be late! If unforeseen circumstances have you rushing in after the processional has started then please wait until after the bride has made her grand entrance!

#2 No peaking!
If you’re not in the bridal party you should wait to see the bride! I know that its tempting to stop by the bridal suite for a quick visit. One of the most anticipated moments of the most exciting day of your life is definitely, the brides entrance! The ushers standing guard as the trumpets roar and the doors opening to reveal a beautiful bride for the first time. Every bride should be able to experience this glamorous moment!

#3 Don’t complain.
Your dream wedding may not have included an hour long mass, a mid-day river boat ride, a walk down a wooded-rocky path (with wooden benches as seats) or a second line at midnight, but it’s not you dream…it’s hers!

So go with the flow and enjoy something different that you might not usually do. We are so blessed to live in one of the most amazing destination wedding cities in the country. Guest attend weddings every weekend experiencing all new wedding traditions, and in a city like NOLA how could you not love every second!!!

There are so many terms now for dressing for events.  It’s not just black tie, cocktail and casual anymore.  Not there is Classy Casual, Outdoor Chic, Beach Formal, Upscale Boho, Casual Cocktail…  What do all of these things mean?

It’s fun to embrace change and with changing styles and venue types for weddings means we will be pushed more outside of our comfort zone with what to wear.  But change is good and I am here to give you a dressing guide to decode all of these new terms.

I also wanted to include some of my favorite ladies that I thought would fit each of these themes…

{This post contains affiliate links.  All thoughts, choices and opinions are mine.}

Classy Casual (The Brandy)

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Outdoor Chic (The Elsbet)

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Beach Formal (The Whitney)

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Upscale Boho (The Abby)

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Casual Cocktail (The Jessica)

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Most importantly think about footwear.  Think about the venue and where the ceremony will be held.  Lots of weddings are being held outdoors these days in not to conventional spots so your 4″ stilettos may not be the best choice.  If you don’t know about the location then definitely look it up or ask!

XO,

Tippy

 

In: Fashion · Tagged: event planners, girls in black, southern weddings, wedding, wedding guest, wedding guests, wedding season, weddings

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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